fresh
No standout signal or flag yet.
The skeptic's read what this company has said, judged against what happened
Sharpest miss on record: “Buffer projected reaching 1 million users and $3.6 million revenue by January 2013.” — Buffer’s own Sep-2013 publication: $1m annual revenue reached January 2013 (projected $3.6m, −72% at the target date) and 1,000,000 users reached September 2013 (8 months after the…
Unproven ≠ false — it means the deadline or the evidence hasn't arrived. Nothing here is editorial: every count is a ledger row you can open on the Proof page.
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Gray-market attention, not quality. 50+ HN mentions (peak 593 points). Claim-shaped headlines are rumors until corroborated — a Tier-3 factual claim carries no evidentiary weight on its own. Risk drivers: heavy gray-market attention. ▲ 593 Buffer Layoffs 2016-06-16 ↗
| Attribute | Value | Kind | Source | Observed | State | Conf. |
|---|---|---|---|---|---|---|
ai.document.claims | {"claims": [{"claim": "As of October 2011, Buffer reported 800 paying users, $150,000 annual revenue run rate, 97% margins, and 55,000 users growing 40% per month.", "quote": "800 paying users.\n$150, | observed | artifact ↗ | 2011-10-01 | promoted | 0.50 |
ai.document.claims | {"claims": [{"claim": "Buffer reached 1,000,000 signups as of September 2013.", "quote": "We've hit the milestone we didn't even dream about when starting Buffer: 1,000,000 people have signed up for B | observed | artifact ↗ | 2013-09-19 | promoted | 0.50 |
ai.document.claims | {"claims": [{"claim": "Buffer had 800 paying users.", "quote": "800 paying users.", "topic": "Traction", "section": 0}, {"claim": "Buffer had a $150,000 annual revenue run rate.", "quote": "$150,000 a | observed | artifact ↗ | 2011-10-01 | promoted | 0.50 |
common_name | Buffer | observed | curated | 2026-08-16 | normalized | 0.90 |
community.hn.max_points | 593 | observed | artifact ↗ | 2026-08-16 | normalized | 0.20 |
community.hn.mentions | 50 | observed | artifact ↗ | 2026-08-16 | normalized | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | normalized | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | normalized | 0.20 |
platform.visibility | draft | observed | curated | 2026-08-16 | normalized | 0.90 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06G1HD7BZ570AKFW6R656FY", "extract_ref": "artifact:sha256:3fd28e0762c9081ae8054d6458bacf14e87d61e28dfa296d80b24e5 | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06GFYVCZW87RBGSC8X2H05Z", "extract_ref": "artifact:sha256:f4732f92c7570ba0f3c61d022ca5651d20314c2a111ccc585e2630f | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06GP78S7DN61WA07BSZMJHZ", "extract_ref": "artifact:sha256:f99c43ecb69c7c4f3c6482e4f45bf82fbfd4abf75fcec71896e78d0 | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer: From 0 to 1,000,000 users (own blog + infographic)", "source_id": "01M06XWMRDR1K7GP892H2MZEYB", "extract_ref": "artifact:sha256:50a9570058df1325105b44f7b6412d0fa | observed | artifact ↗ | 2013-09-19 | normalized | 0.95 |