Companies330 Funding$40.1B Rounds110 ▲5 mo Investors77 Eng roles3943 data fresh
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Klarna

fresh

Klarna

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Discussed as an example of a company that reversed its decision to replace customer service with AI. observed

fresh · evidence today 19 sources no confidence data
/100
Developer momentum
Why this score? ↓
Funding
no round
Adoption
no signal
downloads / week
Developer
not scored
momentum / 100
Hiring
no board
eng openings

Traction

No traction data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.

Current round

No fundraising data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.

Opportunity & risk

No standout signal or flag yet.

18 independent sources 0 promoted signals inspect the evidence →

Evaluation

How it's evaluated Four independent layers

No single number decides. Layers can disagree — that's the point. New to this? →

Platform score derived
Founder self-assessment claimed
8/100
Investor ratings opinion
Expert ratings opinion
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/5 · 0 investors

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What people are saying 17 signals from 3 voices
Technology No signals collected yet
No technology data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.
Team & hiring No signals collected yet
No team & hiring data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.
Market & funding stage No signals collected yet
No market & funding stage data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.

Evidence & scoring

Why this score? Score breakdown
No score breakdown data yet. This category is part of the record and will populate as evidence is collected or the founder provides it.

Public market KLAR · Tier 1 · live

$13.83
price
-14.8%
3-mo momentum
67.6%
annualized vol
5%
of 52-wk range

Capital timeline every dated signal, across tiers

  1. rumor Klarna employees roast return-to-office plan with emojis as IPO hits the market ↗
  2. rumor AI, layoffs, productivity and The Klarna Effect ↗
  3. rumor Klarna doubles losses in first quarter as IPO remains on hold ↗
  4. rumor Klarna Pauses Planned IPO After Trump Tariff Turmoil ↗
  5. SEC · primary SEC D filed ↗
  6. rumor Buy now, pay later giant Klarna files for U.S. IPO ↗
  7. SEC · primary SEC D/A filed ↗
  8. SEC · primary SEC D filed ↗
  9. rumor Software workers labor union sues Klarna over layoffs of 700 ↗
  10. rumor Fintech: Klarna’s losses triple after aggressive U.S. expansion and mass layoffs ↗
  11. rumor The layoffs at Klarna ↗
  12. rumor $800M funding round slashes Klarna’s valuation by 85% ↗
  13. rumor Fintech Klarna reportedly raising at a $6.5B valuation, down from $45.6B ↗
  14. rumor Klarna to raise fresh cash at slashed $6.5B valuation ↗
  15. rumor Klarna – Company announcement from CEO regarding layoffs ↗
  16. rumor Klarna lay off 10% of workforce due to downturn in eCommerce ↗
  17. rumor Klarna fires 10% of its team amid valuation crunch ↗
  18. rumor Fintech giant Klarna raises $639M at a $45.6B valuation ↗
  19. rumor Michael Moritz on Klarna's $155M Round ↗

Narrative vs. reality SEC filings beyond reported funding

Reported narrative · Tier 2
No reported round on record.
Filed reality · Tier 0 · SEC
3 Form D
latest filed 2024-12-13 · none near the reported round

The company has Form D filings on record that our reported-funding data does not cover — a quiet raise worth a look.

Regulatory filings SEC EDGAR · primary source

Form D filings — the company's own authoritative record of a Reg D private raise, filed with the SEC. Primary-source evidence: not commentary, not inference. 3 filings, latest 2024-12-13.

Community chatter Hacker News · Tier 3 · unverified manip. risk high · 0.57

Gray-market attention, not quality. 50+ HN mentions (peak 475 points). Claim-shaped headlines are rumors until corroborated — a Tier-3 factual claim carries no evidentiary weight on its own. Risk drivers: heavy gray-market attention · some SEC filings on record. ▲ 475 Klarna users are being signed in to random accounts 2021-05-27 ↗

Raw observations 78 records
AttributeValueKindSourceObservedStateConf.
common_name Klarna observed artifact ↗ 2026-07-18 normalized 0.60
community.hn.max_points 475 observed artifact ↗ 2026-07-18 normalized 0.20
community.hn.mentions 50 observed artifact ↗ 2026-07-18 normalized 0.20
community.hn.rumors [{"url": "https://news.ycombinator.com/item?id=32460342", "title": "The layoffs at Klarna", "points": 312, "created_at": "2022-08-14", "evidence_type": "rumor", "verification_status": "unverified"}, { observed artifact ↗ 2026-07-18 superseded 0.20
community.hn.rumors [{"url": "https://news.ycombinator.com/item?id=32460342", "title": "The layoffs at Klarna", "points": 312, "created_at": "2022-08-14", "evidence_type": "rumor", "verification_status": "unverified"}, { observed artifact ↗ 2026-08-16 superseded 0.20
community.hn.rumors [{"url": "https://news.ycombinator.com/item?id=32460342", "title": "The layoffs at Klarna", "points": 312, "created_at": "2022-08-14", "evidence_type": "rumor", "verification_status": "unverified"}, { observed artifact ↗ 2025-09-11 superseded 0.20
community.hn.rumors [{"url": "https://news.ycombinator.com/item?id=32460342", "title": "The layoffs at Klarna", "points": 312, "created_at": "2022-08-14", "evidence_type": "rumor", "verification_status": "unverified"}, { observed artifact ↗ 2025-09-11 superseded 0.20
community.hn.rumors [{"url": "https://news.ycombinator.com/item?id=32460342", "title": "The layoffs at Klarna", "points": 312, "created_at": "2022-08-14", "evidence_type": "rumor", "verification_status": "unverified"}, { observed artifact ↗ 2025-09-11 normalized 0.20
community.hn.top_story {"url": "https://news.ycombinator.com/item?id=27301219", "title": "Klarna users are being signed in to random accounts", "points": 475, "created_at": "2021-05-27"} observed artifact ↗ 2026-07-18 superseded 0.20
community.hn.top_story {"url": "https://news.ycombinator.com/item?id=27301219", "title": "Klarna users are being signed in to random accounts", "points": 475, "created_at": "2021-05-27"} observed artifact ↗ 2026-08-16 superseded 0.20
community.hn.top_story {"url": "https://news.ycombinator.com/item?id=27301219", "title": "Klarna users are being signed in to random accounts", "points": 475, "created_at": "2021-05-27"} observed artifact ↗ 2021-05-27 superseded 0.20
community.hn.top_story {"url": "https://news.ycombinator.com/item?id=27301219", "title": "Klarna users are being signed in to random accounts", "points": 475, "created_at": "2021-05-27"} observed artifact ↗ 2021-05-27 superseded 0.20
community.hn.top_story {"url": "https://news.ycombinator.com/item?id=27301219", "title": "Klarna users are being signed in to random accounts", "points": 475, "created_at": "2021-05-27"} observed artifact ↗ 2021-05-27 normalized 0.20
description Discussed as an example of a company that reversed its decision to replace customer service with AI. observed artifact ↗ 2026-07-18 normalized 0.60
index.ai_tie BLUE_CHIP observed classify 2026-07-25 derived 0.60
market.public {"price": 18.75, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": 25.8, "range_position": 0.19, "volatility_pct": 67.6} observed artifact ↗ 2026-07-18 superseded 0.90
market.public {"price": 17.805, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": 20.3, "range_position": 0.16, "volatility_pct": 68.2} observed artifact ↗ 2026-07-22 superseded 0.90
market.public {"price": 20.79, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": 37, "range_position": 0.25, "volatility_pct": 52.4} observed artifact ↗ 2026-08-16 superseded 0.90
market.public {"price": 20.79, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": 37, "range_position": 0.25, "volatility_pct": 52.4} observed artifact ↗ 2026-08-17 superseded 0.90
market.public {"price": 19.51, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": 33.7, "range_position": 0.21, "volatility_pct": 52.7} observed artifact ↗ 2026-08-18 superseded 0.90
market.public {"price": 15.06, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -0.5, "range_position": 0.08, "volatility_pct": 71.2} observed artifact ↗ 2026-08-19 superseded 0.90
market.public {"price": 14.33, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -13.5, "range_position": 0.06, "volatility_pct": 70.6} observed artifact ↗ 2026-08-24 superseded 0.90
market.public {"price": 14.11, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -16.9, "range_position": 0.06, "volatility_pct": 70.4} observed artifact ↗ 2026-08-25 superseded 0.90
market.public {"price": 14.27, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -16, "range_position": 0.06, "volatility_pct": 69.9} observed artifact ↗ 2026-08-26 superseded 0.90
market.public {"price": 14.21, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -17.6, "range_position": 0.06, "volatility_pct": 69.8} observed artifact ↗ 2026-08-27 superseded 0.90
market.public {"price": 14.01, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -19.7, "range_position": 0.06, "volatility_pct": 69.8} observed artifact ↗ 2026-08-28 superseded 0.90
market.public {"price": 14.2, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -23.4, "range_position": 0.06, "volatility_pct": 69.6} observed artifact ↗ 2026-08-29 superseded 0.90
market.public {"price": 14.2, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -22.4, "range_position": 0.06, "volatility_pct": 69.1} observed artifact ↗ 2026-08-30 superseded 0.90
market.public {"price": 14.2, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -22.4, "range_position": 0.06, "volatility_pct": 69.1} observed artifact ↗ 2026-08-31 superseded 0.90
market.public {"price": 14.25, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -18.7, "range_position": 0.06, "volatility_pct": 69.5} observed artifact ↗ 2026-09-02 superseded 0.90
market.public {"price": 14.55, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -14.2, "range_position": 0.07, "volatility_pct": 69.4} observed artifact ↗ 2026-09-03 superseded 0.90
market.public {"price": 14.4, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -17.6, "range_position": 0.07, "volatility_pct": 69.1} observed artifact ↗ 2026-09-04 superseded 0.90
market.public {"price": 14.41, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -11.9, "range_position": 0.07, "volatility_pct": 68} observed artifact ↗ 2026-09-05 superseded 0.90
market.public {"price": 14.41, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -11.9, "range_position": 0.07, "volatility_pct": 68} observed artifact ↗ 2026-09-06 superseded 0.90
market.public {"price": 14.41, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -11.9, "range_position": 0.07, "volatility_pct": 68} observed artifact ↗ 2026-09-07 superseded 0.90
market.public {"price": 14.291, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -13.7, "range_position": 0.06, "volatility_pct": 67.9} observed artifact ↗ 2026-09-08 superseded 0.90
market.public {"price": 13.8, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -15.9, "range_position": 0.05, "volatility_pct": 67.6} observed artifact ↗ 2026-09-11 superseded 0.90
market.public {"price": 13.83, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -14.8, "range_position": 0.05, "volatility_pct": 67.6} observed artifact ↗ 2026-09-12 superseded 0.90
market.public {"price": 13.83, "ticker": "KLAR", "week52_low": 12.06, "week52_high": 47.48, "momentum_pct": -14.8, "range_position": 0.05, "volatility_pct": 67.6} observed artifact ↗ 2026-09-13 normalized 0.90
sec.cik 0002003292 observed artifact ↗ 2026-07-18 normalized 0.99
sec.form_d.count 3 observed artifact ↗ 2026-07-18 normalized 0.99
sec.form_d.filings [{"cik": "0002003292", "form": "D", "filed": "2024-12-13", "accession": "0000950103-24-017748", "index_url": "https://www.sec.gov/Archives/edgar/data/2003292/000095010324017748/0000950103-24-017748-in observed artifact ↗ 2026-07-18 superseded 0.99
sec.form_d.filings [{"cik": "0002003292", "form": "D", "filed": "2024-12-13", "accession": "0000950103-24-017748", "index_url": "https://www.sec.gov/Archives/edgar/data/2003292/000095010324017748/0000950103-24-017748-in observed artifact ↗ 2026-08-16 superseded 0.99
sec.form_d.filings [{"cik": "0002003292", "form": "D", "filed": "2024-12-13", "accession": "0000950103-24-017748", "index_url": "https://www.sec.gov/Archives/edgar/data/2003292/000095010324017748/0000950103-24-017748-in observed artifact ↗ 2024-12-13 superseded 0.99
sec.form_d.filings [{"cik": "0002003292", "form": "D", "filed": "2024-12-13", "accession": "0000950103-24-017748", "index_url": "https://www.sec.gov/Archives/edgar/data/2003292/000095010324017748/0000950103-24-017748-in observed artifact ↗ 2024-12-13 normalized 0.99
sec.form_d.latest_filed 2024-12-13 observed artifact ↗ 2026-07-18 normalized 0.99
sec.form_d.related_persons {"filed": "2024-12-13", "persons": [{"last_name": "Moritz", "first_name": "Michael", "clarification": null, "relationships": ["Director"]}, {"last_name": "Siemiatkowski", "first_name": "Sebastian", "c observed url 2024-12-13 superseded 0.99
sec.form_d.related_persons {"filed": "2024-12-13", "persons": [{"last_name": "Moritz", "first_name": "Michael", "clarification": null, "relationships": ["Director"]}, {"last_name": "Siemiatkowski", "first_name": "Sebastian", "c observed artifact ↗ 2024-12-13 normalized 0.99
sector emerging derived calc 2026-08-08 normalized 0.50
signal.commentary {"context": null, "run_ref": "01KY4CD39A9E1744H5AM4A3DDG", "signals": [{"quote": "Well, I'll tell you how it's possible. And so this is like this next crazy thing that's been happening. We've been doi observed artifact ↗ 2024-09-20 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KY4CD39A9E1744H5AM4A3DDG", "signals": [{"quote": "I saw the Klarna story where they said they were going to rip out Salesforce and Workday because they're able to write observed artifact ↗ 2024-09-20 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZBWWHJJJ0JBXEBB1VKSJK36", "signals": [{"quote": "Klarna announced on November 25th, Klarna, the Swedish buy now, pay later giant that went public here in the US this y observed artifact ↗ 2025-12-02 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "And Klona is apparently raising around at a $6 billion valuation. Remember, they were they were up in the $40 billion observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "there is news now that Klarna is reportedly raising money at a six and a half billion dollar valuation, which is about observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "And, um, this is what happened. We thought private market valuations would come down slower. Mm hmm. So this is kind o observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "The people who do get, um, will take the brunt of this will be the employees and the founders who, you know, might hav observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "Buy now, pay later, I think is going to be more. I, my theory would be, it would be a more attractive product in a dow observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "Risk here, but more attractive, right? I mean, they already have a payback problem.", "stance": "bearish", "signal_cla observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZT8E436QBRCH7H14YGQANZ1", "signals": [{"quote": "There was a story that suggested that, uh, it was like as many as one in four, um, were, were in default on these loan observed artifact ↗ 2022-07-01 promoted 0.50
signal.commentary {"context": null, "run_ref": "01KZTVDDBBS4NHZHNW5ABGMWV9", "signals": [{"quote": "Yeah, that's why it is not public yet. But we don't know that much about what we do know they have now they I think th observed artifact ↗ 2022-05-24 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M06CMTH5Z1S2E17KNETH3Y00", "signals": [{"quote": "they had let go of a whole bunch of their customer service people and replaced them with AI. And now they're sort of b observed artifact ↗ 2025-05-16 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M06CMTH5Z1S2E17KNETH3Y00", "signals": [{"quote": "the reason the Klarna story became the Klarna story was because he was like wholesale, we're down 700 people out the d observed artifact ↗ 2025-05-16 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M06CMTH5Z1S2E17KNETH3Y00", "signals": [{"quote": "I wonder if the Klarna thing was a bit performative in some ways, Alex, where maybe that was like, I want to be the AI observed artifact ↗ 2025-05-16 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M06CMTH5Z1S2E17KNETH3Y00", "signals": [{"quote": "in an interview with Alex Kantrowitz from big technology that came out, uh, today, in fact, um, Klarna CEO, Seb said e observed artifact ↗ 2025-05-16 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M06CMTH5Z1S2E17KNETH3Y00", "signals": [{"quote": "If you're a FinTech company, you probably want to have some AI pixie dust on you. So I totally get that point.", "stan observed artifact ↗ 2025-05-16 promoted 0.50
signal.commentary {"context": null, "run_ref": "01M07FZG4Q2QTEE1ENAAS2C72W", "signals": [{"quote": "So we work with them. They obviously are, you know, hugely valuable in that sense that they help us be able to reach m observed artifact ↗ 2024-02-03 promoted 0.50
source.document.reference {"kind": "video", "title": "All-In E279 — AI and geopolitics — klarna", "source_id": "01KXRPBDYCZ1WPN3Q8780CYPNF-m-e539cb6d872a97e5", "extract_ref": "artifact:sha256:e37c0b24d914f8d39b964c9a37aba214da observed artifact ↗ 2026-07-18 normalized 0.95
source.document.reference {"kind": "video", "title": "Big Fed rate cuts, AI killing call centers, $50B govt boondoggle, VC's rough years, Trump/Kamala — klarna", "source_id": "01KXRSFZ7ERV91DYT42BPMM6DH-m-e539cb6d872a97e5", "e observed artifact ↗ 2026-07-22 normalized 0.95
source.document.reference {"kind": "video", "title": "Chime’s IPO, Databricks’ $1B Acquisition & Dave Rubin’s Media Empire | E2126 — klarna", "source_id": "01KXRSP8JHVDMA7M96DZ1R8DA9-m-e539cb6d872a97e5", "extract_ref": "artifa observed artifact ↗ 2026-07-25 normalized 0.95
source.document.reference {"kind": "video", "title": "Nami Zarringhalam's Truecaller surges past 155m users worldwide; Future of Finance #STHLMtech — klarna", "source_id": "01KXRSPV5CPZKQ4CM6D3KXB19Z-m-e539cb6d872a97e5", "extr observed artifact ↗ 2026-07-26 normalized 0.95
source.document.reference {"kind": "video", "title": "Is $MSTR over? Jason takes his victory lap. | E2216 — klarna", "source_id": "01KXRSP7B5XS54JE9ZJWDCATH5-m-e539cb6d872a97e5", "extract_ref": "artifact:sha256:da66d9b63fb35be observed artifact ↗ 2026-08-06 normalized 0.95
source.document.reference {"kind": "video", "title": "Microsoft Layoffs, Immigration Blunders, & Office Hours with Jeremy Redman of Airfive | E2127 — klarna", "source_id": "01KXRSP8J5W86GA3QVFE91E4Z1-m-e539cb6d872a97e5", "extr observed artifact ↗ 2026-08-07 normalized 0.95
source.document.reference {"kind": "video", "title": "Self-Driving Car Myths, Klarna’s Big IPO & Netflix’s $300M Gamble | E2098 — klarna", "source_id": "01KXRSP8Y8V88FEKVFTWDMQ308-m-e539cb6d872a97e5", "extract_ref": "artifact: observed artifact ↗ 2026-08-07 normalized 0.95
source.document.reference {"kind": "video", "title": "2024 TWISTY Awards | E2066 — klarna", "source_id": "01KXRSP9AK8YSAP031TFJ17Z46-m-e539cb6d872a97e5", "extract_ref": "artifact:sha256:d915b9978272b7c609d64805f7312b4d69dfa13e observed artifact ↗ 2026-08-07 normalized 0.95
source.document.reference {"kind": "video", "title": "Liquidity: Recession fears, AI market shifts, and the future of tech hubs | E1994 — klarna", "source_id": "01KXRSPA9B5ZGBNBV4T9T1XD0C-m-e539cb6d872a97e5", "extract_ref": "a observed artifact ↗ 2026-08-08 normalized 0.95
source.document.reference {"kind": "video", "title": "Late-stage VC market update + Terra Kaffe's Sahand Dilmaghani | E1891 — klarna", "source_id": "01KXRSPBMK3PP74YK4FFE2WXQQ-m-e539cb6d872a97e5", "extract_ref": "artifact:sha observed artifact ↗ 2026-08-09 normalized 0.95
source.document.reference {"kind": "video", "title": "Crypto crash updates, Sequoia’s structure, $ZM product expansion, Starlink & more | E1498 — klarna", "source_id": "01KXRSPGKHE5AMQZZ76WSSJ8B8-m-e539cb6d872a97e5", "extract_ observed artifact ↗ 2026-08-12 normalized 0.95
source.document.reference {"kind": "video", "title": "Snap drops 40%, Gorillas & Klarna Layoffs, Adam Neumann's new startup, Coinbase Principles | E1468 — klarna", "source_id": "01KXRSPH149H78TQHJBPYXZ4PE-m-e539cb6d872a97e5", observed artifact ↗ 2026-08-12 normalized 0.95