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Look, Amazon is like, like everyone should study the company. They are like, like absolutely incredible. I again do not think about like, I do not like thinking about who gets which percentage. I think it really messes with people's like actual analysis of what they ought to be doing, especially entrepreneurs, building in space. Amazon is a rival and rivals are there to inspire you to be better.
I'm super pro grade meetings, but like once every couple, uh, year and a half or so, we randomly delete all recurring meetings.
I want Shopify to be a company that, um, is well, first of all, it's really, really, really good, great for crafters.
what does the co-pilot do? It's like, it's, well, hopefully it helps you with courage.
we as a business sit on the same side of the table as like the merchants, the partners, the best thing we can do for Shopify to, um, for our business model is actually make our customers more successful
every single time we shipped something that reduced the friction by a meaningful amount, we actually had more successful business being built.
I think it would be very bad for my company. And I think a lot of my customers, if they would have to fire Shopify, just because their, their customers ask them to provide Amazon buy the prime services. And I just like, so, so it's much better to work with them.
we bootstrapped it, but like, we can't run it in the end. So this is like, it went to Flexport because that's their main quest. And I think that's all totally okay.
I don't want to do, uh, Shopify basics or something like this. That would be totally a side quest for us and I'm big on main quest. So I, I want to keep things.
Shopify prays at the altar of entrepreneurship, of people reaching for independence. And it's really causing entrepreneurship to be a more casual thing rather than this huge decision. Being able to be an entrepreneur in your lunch break, so that you can maybe escape, like a career which you chose for wrong reasons.
the products sold on Shopify are the products people want, not the products people need. And I think this specifically shifts the landscape a little bit. And also the fun thing is it's really good for falsifying bad media narratives because, as always, it's like everyone puts up a chart and says this is the answer. And then we get to dig in one level deeper and actually see what are the constituent parts underneath the chart and everything, the story changes. So we definitely see people react. W
amazon is just a sales channel at the end of the day it's a very good one it's protect like at times it might be the best in the world and for some categories at least
if you have a unique product like that's and go on amazon you soon will not have a unique product
in a company dynamics perspective it's just it would it would compromise the company we are in the way we are solving problems and so clearly the right decision
we did not want to compromise product we see uh so for instance customer support as a product it's like again we meet people very early in my entrepreneurial journey they they often um they are courageous but like um their commitment waivers they they might actually call us to to to ask what's the next task um they uh like they um they they are not sophisticated yet uh like like like they are on the learning journey but they are there's a lot of new things to learn but after they start uh like t
we more than doubled this was like up 6 000 people in two years or something
we had to hire ahead a lot for um the e-commerce um uh explosion that we talked about earlier just like the servers right the the servers should have been had next year or maybe even two years capacity so you're hiring what for a year or two years from now
we actually uh uh just moved everything to like here's your annual income like it's calculated based on um uh you know the grand value like we just like like figured out a heuristic by which we can convert the old system a new system and then everyone got an offer um to uh here is what the new system what your wallet size is and uh for everyone who opted in which was basically everyone now it's like something that every quarter you make a decision and you get the stock options that you choose an
we're a product company we're good at this like all shop photos takes the insane complexity of a world of commerce and makes it usable by by people by hopefully everyone so this is the same problem let let's go build the ux now what do we want from this can can once we own the ux can we actually move agency over and so this is sort of went into this concept of can we just let people choose like because you know sometimes executives coming in said like hey i would actually like yes you're doing 5
i was wrong about this i actually expected this to be a um very very uh long-term a stepping stone event for for e-commerce adoption
for e-commerce and that created a massive massive leap forward in terms of uh you know gmv in in in for our emergence and business for a platform
the company just keeps getting better i think it's best version of that shop ever existed by by by a mile
we build the best software we know how to build
this is one cool thing about shopify like the millions of entrepreneurs we get to speak to
I think this is, like Shopify, fundamentally, is an implementation of these ideas. And we want, like, we want to make sure that people could solve the problem that it was very, very hard to build software that helped small and medium businesses, right?
I got a good pushback of, you know, do we really need to be lots of online stores? Isn't there going to just be sort of one of them? Or like, maybe there's like, like, let's say 10,000 or 40,000 or something. And I think 45 was a number that I got in one rejected rejection letter. Um, there was just no agreement that there was a value in, um, making all like, like making it easy for people to start stores because there was a limited term. And, um, I think that is actually, that was good pushback
what Shopify has attempted and, and with payments, especially, uh, it's just to remove all these barriers and, and, make, make ideally everything happen only once you need to, like once you have a bunch of sales and want to get the money paid out, we, you will then be able to tell us where to send it. And then we can do all the provisioning of the merchant accounts for you.
what we've realized eventually the hypothesis we had is like, every time we make it simpler, what we actually get is just more consumption because the demand was very high, but the ability to overcome the friction along the way, it was, was simply not that well distributed
I think the right idea is that, um, if you're direct to a consumer brand, you need a home base somewhere. Um, and ideally you do this on the open web. Why? Because it's the one place you can actually own like, uh, on the entire internet and the other surface you pay, uh, for the impression or, or you're renting it from someone.