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And in my point of view, the thing you'd expect me to say, too, is that design is the new code. And what's happening right now is, as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma. We love our engineers. But also, the nature of programming is changing. And as it changes, the value is rising in terms of differentiation to the top. Right. That's design. That's brand. It's marketing. It's point of view. It's being bold. And it's like t
we haven't seen that yet cuz it's not shipped but that's my hope is that we'll start to see more of that
we're really trying to make sure that we're clear about that
one thing that we're we've been working towards and we're gonna launch soon is the ability to also self-serve on to our highest here which right now you have to talk to a salesperson before right and so it's really important I think for a lot of companies to be able to like have that self-serve motion for every tier because it's not everyone wants to talk to a salesperson
I think a great example of this is Cursor. Um, Cursor like by all means should not have grown the way they did. You've got all these frontier labs that are chasing them with their own models before Cursor had a model of any kind. But yet, Curser really obsessed over the user. They saw around corners. They strategized. They made sure they're doing the right thing for the customer. And they've had an incredible success.
I said the ceiling will be raised by AI. You'll be able to do greater things than me before. That was wrong. Uh the ceiling has stayed the same. AI is not raising the ceiling. Humans are raising the ceiling though.
I think that like it's it's sort of um not surprising that it wasn't an instant hit or something when there's actually quite a lot of work on the just core user journey workflow side that you have to do to meet the needs of professionals.
The reality is a tool like Figma, you know, has taken a very long time to build uh and a very long time to make sure that we get the workflows right for our users. And we still have work to do.
Yep. Um, no, it's been continuing to do well.
I want to say it was about 1100, 1200.
we just kept putting our foot in the gas. I mean, yeah, I thought it would be like sort of we would just go right through and as soon as a month or two in, it was clear that was not the case. It kind of became, okay, like we got to like really power through as an organization here and ship and build like the next stuff because if we don't power through and keep our foot on the gas, you know, what's on the other side? We don't know what's on the other side. Uh, we got to make sure everything's fi
we signed the agreement. We said yes. And then uh various world governments decided that they didn't like it, right? Like antitrust got involved and they blocked the deal.
we want to make it so that the best best teams in the world can design and create and build the world's best software. Uh we're also used for all sorts of stuff. So, marketing, uh, advertising, slides, whiteboarding, diagramming, uh, you know, you name it.
design is the new code. Uh and what's happening right now is as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma. We love our engineers. But also the nature of programming is changing and as it changes the value is rising in terms of differentiation to the top, right? That's design, that's brand, it's marketing point of view. It's being bold. Uh and it's like the emotional reaction you're able to elicit.
at Figma, we actually made it so that it was just a simple thing. But we said, hey, if you are using AI in your writing of any kind, just put at the top written with AI.
But I think the most important part for us was that we just kept putting our foot in the gas. I mean, I thought it would be like sort of we would just go right through. And as soon as a month or two in, it was clear that was not the case. Yeah. It kind of became, okay, like we got to like really power through as an organization.
we started Figma back in August 2012. And the quick pitch is this is where we want to make it so that the best teams in the world can design and create and build the world's best software. We're also used for all sorts of stuff. So marketing, advertising, slides, whiteboarding, diagramming, you name it. Like if it's visual at all, someone's probably doing a Figma, even if it's not meant for that.
And in my point of view, the thing you'd expect me to say, too, is that design is the new code. And what's happening right now is, as coding models get better, I'm not saying that you don't need engineers. We definitely need engineers at Figma. We love our engineers. But also, the nature of programming is changing. And as it changes, the value is rising in terms of differentiation to the top. Right. That's design. That's brand. It's marketing. It's point of view. It's being bold. And it's like t
I've never been more confident in the role of design and the impact design can have. I wish designers felt the same confidence. This is the moment to be more bold, to take more creative risks, to double down on the power of design.
we've gone through like the SOC 2 process now, which is, it's basically a process to make sure that you're able to be as secure as possible, even though you're hosted in the cloud.
Your organization are able to adopt it and they're able to spread it without having to be to like necessarily get a lot of buy-in from others around them. ... we also see a lot of people spread Figma when they change jobs. They'll bring it with them.
people forget how large slack is now
slack is a gold standard they send you your monthly utilization every month
so selects model is that you've got active user pricing now the question is like okay is there enough trust to know that there's an active user we've definitely look to the model for figma and it's mean that I think could be really interesting to me incentivize the right behaviors like if you get to the point where you know anyone can become an active user and then you only charge the people that are using the service actively that sounds like a good thing
we're thankful that so far business hasn't been impacted so yeah I've had a few deals like I said slow down a few deals have sped up but overall net it seems like things are growing roughly the same pass nice thing about having a subscription business I think your anti fragile
we're 160 people yeah having me you know with three people in Amsterdam we have a ten people ich that are remote maybe a bit more now of course we're all remote
you're actually becoming more anti fragile you're creating a community that's more loyal to you and you're working with them and partnering them for the long term to make the product that's best for them
one thing we're trying to have figmas talk more and create more of a movement around what we're calling open design and what is open design so basically open design is like a few different things one is how do I become in my organization how do I design do design more openly mm-hmm but also in the context of the world how do I have a design process that my users my customers can actually be part of right but doesn't any more transparent
one thing we do in our product process is try to just like get features out in front of the community as fast as we can not only not to just ship them but also just to get the feedback on them right but people can get that if you change stuff well it's less about managing people being upset and more about getting to the point where you're building the best product
slack is a gold standard they send you your monthly utilization every month yeah so I love that about selects the trust part
we're really trying to make sure that we're clear about that
I would give us like a I got b-minus c-plus right now on this and that's I'm a harsh grader for sure but yeah I definitely think there's things we can still do because we are doing them to make sure that we increase trust for customers and transparency
viewers are free and figma okay so editors are the only ones we charge for
we've definitely look to the model for figma and it's mean that I think could be really interesting to me incentivize the right behaviors
we don't do discounts yeah and certainly not at all
we haven't seen that yet cuz it's not shipped but that's my hope is that we'll start to see more of that
one thing that we're we've been working towards and we're gonna launch soon is the ability to also self-serve on to our highest here which right now you have to talk to a salesperson before right and so it's really important I think for a lot of companies to be able to like have that self-serve motion for every tier because it's not everyone wants to talk to a salesperson
we're seeing a range of behaviors right now there's definitely a ton of companies that need to spend multiple months or whatever evaluating software go through rigorous process especially at larger corporations and we've got a great amazing sales team that's like able to partner with them on that
we also see a lot of people spread figma when they change jobs um huh they'll bring it with them yes or you know people are hopping between jobs every few years and they're they're bringing the tools they like
figmas oriented towards beam and bottom-up model and we're trying to make the business as efficient as possible
we're still significantly cheaper than oh yeah what does it doe be charged for it's all over the place it's a month or something you probably have like a where you're only a few different apps yeah so there's like there's like a bundle where it's sort of like photography but over I think 10 bucks or something yeah but then there's other sort of just like an educational skew there's like a business skew there's like a you know skew for other stuff
so different tiers so that's free for individuals up to a few people got it so if like you're just like watching this or listening to this and you want to try it yeah there's a literally no downside if you get to the point where you're at a few editors $15 mode actually you can do multiplayer mode even when draft sometimes it gets to three people then we charge you for four basically since in fact 15 dollars a month per editor or $12 a month of the committee annually so it's essentially free 80
so in figma you just send them a link and that's kind of the beautiful part is like I can just send you a link to my document you can go be inside the document as a developer and you can then like measure distances of things you can export you know different areas of the of the product that you want to be able to use in code mmm you can actually export out and like read off CSS iOS you know Android code as well
I've also started to hear of a lot of different companies that I've talked with where it's like a first time founder or someone who's just kind of like starting off yeah and they are actually using figma from day one they have no design training but they've realized that this is the way they're going to fill up their app is in figma
we don't see canva as a competitor really mmm there hasn't been a single deal that we've ever like gone up against can before that I know of that's for civilians non-designers I mean we have a lot of non designers that use figma - okay designers I think potentially it's just different use cases that use the God for okay but we do see everything else you mentioned so we see Adobe all the time a variety of tools that we see you know illustrator Photoshop XD we see sketch we see envision and a lot
first and foremost I'll say that I think everyone's trying to make their things cheap and easy to use right now cheap and easy is yeah I think the goal for everyone in the space you know it's definitely been our intention from the start
figma is a way to collaboratively design applications websites got anything you want in the browser
yeah we're seeing people we've lots of different platforms whether it's Adobe or you know the competing platform our choice to adopt a cheaper computer we're seeing like our for figmas to make design accessible to everybody