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it's actually kind of interesting that lift actually wound up catching up in some cases and some markets because they had such a disadvantage capitalized for so long
it's actually kind of interesting that lift actually wound up catching up in some cases and some markets because they had such a disadvantage capitalized for so long
David sax from crafts calls it real world virality so his his concept was well if you're looking at you know if you the way most of us found out about uber was somebody ordered an uber and we jumped in it with them were like oh you have a driver and it's like I have my own personal driver right yeah in an app ya know and it's sort of spread that way
well you know it's also interesting because we have been in the past five to ten years also in this like warchest strategy period of time too far what that means where you and generally the the market and investors are rewarding growth right they would rather for not necessarily a sane reason invest in a business growing twenty percent month-over-month then a company built growing ten percent month-over-month right even if the company growing twenty percent a month is burning 2x the capital of t
what happens to something like we work if there's too many desks available in the world yep and you know people charge a lower price well I mean I think it's hard or you mean up competitors a competitor or like it seems to me that they're this third party between the real the owners of the real estate and the consumers of them they've inserted themselves and isn't the idea buy on the internet is to remove that kind of friction
and I think a soft like a piece of software that none of us will ever use yeah I think sax calls it real David sax from crafts calls it real world virality so his his concept was well if you're looking at you know if you the way most of us found out about uber was somebody ordered an uber and we jumped in it with them were like oh you have a driver and it's like I have my own personal driver right yeah in an app ya know and it's sort of spread that way and we weren't was like that as am i what i
and the other thing is also we work how many of you had been to a week work we worked or passed by oh we work or had a friend working in a we work right it's pretty unusual for when you have a product that people use right you go to a farmers market and you see a square and you see a merchant selling honey using that dongle you it's it's a visceral reaction experience you can understand how it's changing the life of the person selling honey we are changing the life of the person who wants to buy
I do think that this whole combination of like somewhat like technology facilitated community bundled with real estate became this category that people were flocking to partially because there aren't that many other places to deploy that much capital or there haven't been in the past couple years so I think that's whatever supply can lead to weird behaviors
I think there's a couple things one is that we're actually in between major tech trends right now all right like social a big important tech trend that made made it much easier to market to consumers than it had been in the past and even businesses and then cloud and SAS and mobile basically created this amazing window of opportunity for new companies to dislodge incumbents or create new categories but all of those trends are actually 10 or 15 years old and and a lot of those categories have qui
I think from a margin perspective that's definitely true right and so you know how companies get funded in terms of multiples multiples on revenue multiples on gross margin multiples and EBIT uh like a lot of companies that don't have the margin structure of software companies are being like evaluated and invested in like they have the margin structure of software companies and I think that is I think maybe one of the lessons learned that all companies that leverage technology are not the same
she was very bullish on Amazon when a lot of people were writing about Amazon bomb and like literally there were more than one point in history when people thought Amazon was going at it it was the we work of our time of their that time that it was going out of business they were spending so much money and they were losing so much money there was no way it was gonna be a sustainable business literally it's happened a couple different times yeah and Mary just said no I think I believe in this in