current — rebuilt 2m ago
Everlane used a referral program with tiered rewards to drive pre-launch signups. observed
No person- or entity-level identity check is on record for this company. A name match is not one.
The inclusion bar: two or more independent sourced evidence families. This profile is published and listed. It is a statement about how much evidence we hold, and about nothing else.
We have not established fit. That is not a soft no and not a soft yes — it is unknown, and it is never counted as a qualified prospect.
UNKNOWN (not a soft no, never counted as qualified). Blocker: No source states a band-bearing stage for any financing event we hold.
What would overturn this:
Assessed 2026-10-24 for seed/Series-A sourcing.
Five evidence lanes (activity, capital, infra, hiring, ecosystem) as within-cohort percentiles, combined with evidence-breadth weights over the 60-company baseline cohort. The ± band widens with missing lanes — it measures what the score stands on. Scores publish at 2+ evidence lanes; this company's tape carries 1 (0 signals/60d), so no number is claimed.
No standout signal or flag yet.
The skeptic's read what this company has said, judged against what happened
Sharpest miss on record: “Everlane will become a billion-dollar company within five years.” — Everlane has not reached a $1 billion valuation or annual revenue within five years of 2012; it remains a private company valued well below $1 billion as of the latest public repor…
Unproven ≠ false — it means the deadline or the evidence hasn't arrived. Nothing here is editorial: every count is a ledger row you can open on the Proof page.
No single number decides. Layers can disagree — that's the point. New to this? →
Gray-market attention, not quality. 26+ HN mentions (peak 143 points). Claim-shaped headlines are rumors until corroborated — a Tier-3 factual claim carries no evidentiary weight on its own. ▲ 143 Everlane Closed on Black Friday 2012-11-23 ↗
| Attribute | Value | Kind | Source | Observed | State | Conf. |
|---|---|---|---|---|---|---|
buyer_fit.assessment | {"buyer": "seed/Series-A sourcing", "method": "Backlog pass 2026-10-24: applied the record_buyer_fit.ts fit rule to this company's held primary-source financing evidence (funding.round.* / sec.form_d. | observed | assessment | 2026-10-24 | normalized | 0.90 |
buyer_fit.status | unknown | observed | assessment | 2026-10-24 | normalized | 0.90 |
common_name | Everlane | observed | intelligence.claims | 2026-10-01 | normalized | 0.90 |
community.hn.max_points | 1957 | observed | artifact ↗ | 2026-09-26 | superseded | 0.20 |
community.hn.max_points | 143 | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
community.hn.mentions | 50 | observed | artifact ↗ | 2026-09-26 | superseded | 0.20 |
community.hn.mentions | 26 | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=4822797", "title": "Protesting Black Friday, Everlane Shuts Down For Day", "points": 8, "created_at": "2012-11-23", "evidence_type": "rumor", "verificati | observed | artifact ↗ | 2016-03-07 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=4822797", "title": "Protesting Black Friday, Everlane Shuts Down For Day", "points": 8, "created_at": "2012-11-23", "evidence_type": "rumor", "verificati | observed | artifact ↗ | 2016-03-07 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=4822797", "title": "Protesting Black Friday, Everlane Shuts Down For Day", "points": 8, "created_at": "2012-11-23", "evidence_type": "rumor", "verificati | observed | artifact ↗ | 2016-03-07 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=4822797", "title": "Protesting Black Friday, Everlane Shuts Down For Day", "points": 8, "created_at": "2012-11-23", "evidence_type": "rumor", "verificati | observed | artifact ↗ | 2016-03-07 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=4822797", "title": "Protesting Black Friday, Everlane Shuts Down For Day", "points": 8, "created_at": "2012-11-23", "evidence_type": "rumor", "verificati | observed | artifact ↗ | 2016-03-07 | normalized | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=42909921", "title": "Everyone knows your location: tracking myself down through in-app ads", "points": 1957, "created_at": "2025-02-02"} | observed | artifact ↗ | 2025-02-02 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=4822938", "title": "Everlane Closed on Black Friday", "points": 143, "created_at": "2012-11-23"} | observed | artifact ↗ | 2012-11-23 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=4822938", "title": "Everlane Closed on Black Friday", "points": 143, "created_at": "2012-11-23"} | observed | artifact ↗ | 2012-11-23 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=4822938", "title": "Everlane Closed on Black Friday", "points": 143, "created_at": "2012-11-23"} | observed | artifact ↗ | 2012-11-23 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=4822938", "title": "Everlane Closed on Black Friday", "points": 143, "created_at": "2012-11-23"} | observed | artifact ↗ | 2012-11-23 | normalized | 0.20 |
description | Everlane used a referral program with tiered rewards to drive pre-launch signups. | observed | artifact ↗ | 2026-10-09 | normalized | 0.60 |
sector | emerging | derived | calc | 2026-09-28 | normalized | 0.50 |
signal.attributed_claims | 1 | observed | intelligence.claims | 2026-09-26 | parsed | 0.90 |