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I see here a really interesting use of the product patch uh aol's local site uh speaking of AOL is uh promoting themselves here in the related links with not an image but a big logo of the patch logo clearly they're doing this in order to uh build the brand of patch so maybe they're not less concerned about the clickthrough rate they're sort of in a way getting a low CPM uh display ad correct
I also had the opportunity to acquire a company out of AOL uh last year and it's pretty much uh no followup on quo so yeah and so when you went to buy the asset out of there did you have to introduce yourself and say by the way check with business development because I sold you a company a couple years ago yeah yeah absolutely well it's it's a new regime too we sold it to the to the previous one but absolutely it was uh we had to reintroduce ourselves
AOL eventually bought it because they were going to be the massive ad destination they bought advertising.com they had a bunch of uh technology what happened to the asset now it's you know whatever number of years later four years later is it still operating inside of AOL yeah yeah it's absolutely operating it's of our crop of AD based companies which were four or five the Takota it's the only one that actually survived it's still being operated uh as A's sponsored listings uh Tim Armstrong just