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YouTube was smart about it. YouTube built studios, they have talent relations, you know, they they they have best practices. They've done a really good job around, you know,
What the platforms don't understand as these platforms become more and more competitive, it's going to be easier to port your your your fan base over to another emerging platform.
The number one user on Vine was a is um uh Bach. Uh and he I asked him I met him at um an art show, and I said, 'You know, who do you know at Twitter, and who do you know at Vine?' He said, 'I've never met anybody there.' No, I I I said, 'You're the number one user on the platform.'