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That isn't to say that, that meta and, uh, Google aren't going to have that. Of course they will. And they, um, they have the advantage of also like the user profiles. And so once they actually start releasing, um, that we'll be really interested because that's where we could really create this bespoke itineraries at scale.
when we started and like the multiple times that we've tested GPT four is the strongest model for our use case. Um, not just because it's the, it's the one that is strongest in terms of output, but also in terms of like the infrastructure, right there, they were the first mover. And therefore you start seeing all these plugins, right? So in order to do what we discussed earlier of this, like proactive, uh, booking, uh, AI agent, you need the infrastructure. You need these APIs to be tying in tog
if you were to go to, um, let's say barred or chat GPT and say, I'm going to Costa Brava, it would say, while you're there, you should definitely go for a bike ride. Well, now you have to actually start researching. What's a good, uh, place to rent bikes. Are they going to scam me? Are they highly rated? Are they in stock for the day that I'm actually traveling?
going back to Google, it's pretty telling that Google gives more real estate to emissions than to brand. Think about like the dynamics at play here, right? So here is North Atlantic Airways. Their name has been truncated and Google has highlighted in green 11% emissions. So I think that that shows you what the dynamics are here, right? Like Google spends, um, more energy for lack of better term, virtue signaling than they do for highlighting the brands.
the travel industry as a whole has a love, hate relationship with Google, right? More hate than love.