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we're seeing this return to retail and Shopify has signaled a return to retail. And so they have square in their store, but they have Shopify e-commerce, right. Solution. If you buy a gift card on square, you cannot use it on Shopify and vice versa.
the native gift card solution only allows the buyer to add the gift card to the cart. And that means that the buyer receives a gift card. The gift recipient never receives a gift card. So it's not really a gift experience at all. It's like this really disjointed, yucky experience.