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I think it's going to take 10 years to play out, but I give people like Apple and Google probably a lot of credibility given their size alone to muscle their way in there in an innovative way potentially that thinks about growth rather than taking share from current players.
And Apple blocks Amazon on the Apple TV. Right. Which is so ridiculous because it's like I'm an Amazon Prime user and an Apple user and you're blocking them because they have a marketplace.
I think it's going to take 10 years to play out, but I give people like Apple and Google probably a lot of credibility given their size alone to muscle their way in there in an innovative way potentially that thinks about growth rather than taking share from current players.
Watches are going to get there because there's already three or four viable models in LG, Samsung, Sony, Apple. They're all the Moto the mix, the Galaxy Gear. They're They're They're actually being used.
But we think Apple, Google, Samsung, Amazon, Microsoft, these are the guys that have the balance sheets, Yeah. user base, the clout, and they're trying to string together these ecosystems that do gaming plus all forms of content together.
Obviously, Samsung's got a number of sort of takes plays on this thing. And that's all very healthy for the gaming market overall.
And so, there's a race. There's an arms race on between Samsung and Apple and LG and all these people and Sony to come out with the next latest greatest thing.