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If you were doing Lonely Girl today, where would you do it? ... I'd probably do something on Vine or Periscope. ... Maybe Snapchat.
with the rise of, you know, Snapchat and Vine and all these other things, it's definitely it's definitely a different landscape.
why did YouTube take off? One of the big reasons was the community. ... I think that they downplayed that in the product over time. It became more of just video focused.
it's definitely it has less of a death grip than it used to for sure, especially with the rise of mobile. ... YouTube obviously works on mobile, but it's not a mobile native experience.
if you're making a $2 CPM net which is what YouTube was making ... it takes a long time, millions of views before you catch up.
consumers hear, 'Oh, you're making millions of dollars a year,' but they don't realize the production costs. Like, it's very expensive to produce this content. I mean, thousands of dollars a minute.
the top 10 people made $54 million and then it's like, well, the top guy made 12 and everybody else made whatever, four or five. ... Do you realize how pathetic that is?
we made YouTube work as a business, but I think we were a little bit unique in that first of all, we were part of the very first partner group. ... hundreds of thousands of dollars ... and they let you do product placement and you get to keep 100% of it. ... now I think has changed for people.
I didn't see how this was fair that they took 45% and that they wouldn't give you access to your own subscribers.
I think that if the creators do a good job of segmenting their content such that it truly has exclusive content on those separate channels then yes. Ah if it's just getting rid of the ads I'm not so sure.
pretty heavy-handed. And generally they're not that heavy-handed in terms of the way they deal with the creator community. So, it was a little bit of a departure, I think, from the past.
MySpace grew YouTube. I mean everybody had YouTube video players on their MySpace page right?
YouTube sort of planted a flag and we're like, "Yeah, it's free." They're like, "It's free and we believe that, you know, storage costs are going to keep going down."
YouTube was far and away the easiest way to upload a video to the internet, right at the time.
I noticed that the most popular videos on YouTube were either things that were stolen from mainstream media, right? Or were these video bloggers, right? And so the idea of Lonely Girl was why don't we take a video blogger but she'll be fictional and we'll have this narrative evolve in the background, right?
I was already into online video, but I was focusing more on video podcasting. And when I found YouTube, I was like, 'Oh my god, I think this is going to be the platform.'