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we also realized that for our users you know real life Brands were important but they weren't that important we also started know you know we had fantastic illustrators ourselves who came from the best fashion schools who came from the best art schools and when we noticed how hard it was to get external Brands I mean it's funny because what is a brand a brand is virtual anyway right a brand is something that lives in your head it's a construct so the brand so so you know the idea of a brand is v
I would say nine out of 10 when we knocked on the door and we finally got to a marketing or bizdev executive within the fashion companies that we wanted to feature on the site we always got back so how much are you paying us and I said no you're going to pay me because I have 10 million users on my platform and it's value to you to have your brand featured on my site