Matt MacNaughton

I think that's why iTunes acquired them is is they built the infrastructure for that On Demand right uh iTunes environment and it'll be really interesting to see where where Steve and his jobs and his team take it because you know they've already got this fantastic store and with this cloud-based uh you know streaming destination site we we we'll see where it goes and I I really think it's going to it's going to sort of put your whole music collection on the cloud

everyone's really watching Apple to see what the acquisition of La La Means I think what it does mean is is is having your iTunes library in the cloud