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Bose is strong. Apple is strong. There's Sony is strong. There's lots of audio companies, right?
Smart glasses are trying to solve a real problem, right? They're trying to give AI the ability to see what you see. But I think when Google Glass came out like over a decade ago, they really hit a cultural wall. People really don't want to wear a camera on their face, but we want to put that same visual AI into the device over a billion people wear every day already.