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I think they took a big bet on a new Communications medium um it turned out not to be the right Communications medium and Twitter did right so at its base you know they really kept the DNA of the company they just had a different outward appearance um and I think that allowed them to focus on the problems that really mattered in the world
I never think it was their purpose to do that like I think what they wanted to do was allow people to upload photos really easily and post them to Twitter which is an experience I think Instagram highlighted right um the their focus on photos and integration into twitter.com has actually made the Instagram experience even better because now you can see your most recent Instagram photos on your Twitter page in the in the image gallery um and you know it's clear that that dedication to a media exp
the cool thing about what we're doing currently is how even organically brands are starting to sign up you know the Kate Spades of the world the banana republics there are huge there are swaths of folks signing up day by day
I could say uh obviously there are things we're thinking of charging for in the future as far as premium Services go um but really you know our focus is in growth right now both in team and in usage and user base
we all have Android phones in the office now we're playing with stuff we're actively working on it um and we're really excited to get that out as as soon as possible but no timing
I think what we're trying to do is grow the team in the correct way not necessarily uh in the typical do way which is to staff up really quickly um without regard to culture and to to you know understanding how the team is going to grow
they're very responsive which is great
we saw like a 2X increase in the amount of signups per day
the creation actually is more um I think helps startups because you can get promoted early on
if it's one thing Apple's been really good at it's been you know treating developers equally
it's one of the most important updates for Instagram since the iPhone 4
the reason why we chose iOS was because we all had iPhones and and frankly like the camera was pretty awesome and um we're all just a big fan of what Apple does and it was part of our culture at the same time like you know the SDK at the time that we started was also very very developed
the street is actually not a rumor it's confirmed in the uh iOS SDK um the thing that we use to build apps um they added something called core image uh which allows you to do lots of things to photos not just filter but sharpen do all sorts of stuff basically putting an Imaging toolkit in the hands of developers