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It's certainly one of our focuses and maybe if it's helpful, I can sort of step back and give you a sense of like, what are the big like strategic rocks that we're focused on? Yes, please. What you're referencing is certainly one of the focus areas, but there's a few kind of strategic initiatives that we sort of disproportionately focus on as part of our strategy. The first is health. You know, it's been, it's been a long focus for us over the last few years because it's important
Well, we have, we have sort of frameworks that we use to classify customers based on their behavior. Here, for example, we look at the behavior of what we call composers, like people who tend to create content very differently. They sort of had different behaviors than folks who are heavy content consumers. They spend a lot of time on the service, but they're not so much active on the content production side. They're more consumers. And so that's sort of one framework we use and then we sort of
that period of time where for two years we focused on refining the core, that focus is what actually returned the company to user growth. Like building the ranked timeline, building sophistication around machine learning to be able to recommend content to people, which is like fundamentally people come to Twitter to stay informed about their interests. If we're not good at recommending content, we're nowhere. And that period of time, even though it didn't spark a bunch of divergent bets that wou