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I think we were honestly not, we didn't have a prepared mind, I think, on the category where I think it wasn't, you know, AI video was still emerging. There were a lot of lookalikes that claimed to be able to do it well. So, you know, to be fair, like we aren't a consumer focused firm, but it was one, again, that happened right in our backyard in L.A. at a company like Snap where, you know, we have an unfair advantage in seeing, you know, some of the best folks come out. So that's a big miss on
I passed on Higgsfield early on. It was an intro from a good friend at Snap, who was very well embedded in the ecosystem. A painful lesson to learn around, you know, having someone sit alongside, the value of having someone sit alongside and working shoulder to shoulder with somebody and having a positive view on this person and ultimately ignoring that as a signal. So that was a big miss, you know, on our part.
I still remember in my first two weeks, uh, at Emergence, we made the Zoom investment. And I remember that vividly because, uh, Zoom at the time, like, this is hard to imagine, but at the time was a late mover. It was like the ninth company in video conferencing. A hundred percent. BlueJeans and Uber Conference were like the big, hot companies.