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And I actually said that, uh, companies like Google, Microsoft, Amazon, JP Morgan, these are the solutions. I'm not saying it's their responsibility, but I, uh, having a diverse workforce and I go through the stats of that is actually very valuable for these businesses.
So in the book, I suggested that these companies like Microsoft, Google, Amazon, you know, pursue something called alternative certification.
it's kind of like another one I missed, you know, in the 80s, when I saw it, and it looked like a great business was Walmart, so, you know, if you look at the metrics for Walmart, when it has 50 stores, if it has the prospects to open 1,000 or 2,000 stores, the metrics when it has 50 stores don't mean a lot.
Well, I certainly looked at Apple a number of times during, you know, its life, you know, even after it got crushed after the internet bubble, and, you know, still had a chance when Steve Jobs came back, and, you know, there are a lot of stories of people who did buy it then, and, you know, what that turned into, and, obviously, they didn't even have the iPhone at the time, and everything else, but you, you could bet on the jockey, and, you know, there was the opportunity there, so, that's a big