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I think it makes sense I think the pricing um is starting to align better with Market rates and Market expectations I think the initial pricing made sense for the opportunity to be a launch partner um for something as cool as I ad right
he did think that it was critically important important to bring the emotional aspect um of advertising that is so well executed in TV ads uh to the mobile platform and that is something that is being focused on very much so at aad today
they bought us because we were a leading company very early in the space we had a roster a big roster of Premium brand name customers um and we were growing like mad so we were we were two leading companies in the space admob and Quattro y admob went to Google and we were very fortunate to join apple