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getting into the Apple store was in a way like a a vote of confidence for the consumerization of healthcare mm-hmm as you started to see Apple bring health to the phone and health to the watch and who knows what's gonna happen with air pods or some of the other Apple health efforts their commitment to these consumer friendly you know health products by putting us into the store or you know we're in physical retail stores where there's very limited shelf space right very few products at the Apple
we started looking for ways to make it simple like Siri or Alexa commands or integration through healthkit through thousands of other apps and devices that are out there
I believe in the Apple Store yep so you can go visit in two places online and off
I said hey you know I think we can fill a very big chunk of your strategic hole if if if we can work together
they were working through their strategy about what do we want to do in digital do we want to be doing digital therapeutics as point solutions inside each as a companion to every drug that we have or do we want to have a broader digital platform
the CEO of Bayer pharmaceutical used to be the CEO of Santa Fe the French pharmaceutical company diabetes Sanofi diabetes unit and so I'd been doing work with Santa Fe for mint for several years now and their teams and everything and so that CEO and I developed a personal relationship
and then bear you know came in on the on the series be recently you know with a huge word of confidence for us so that was that was a so so having investors that that are willing to either ride along with the journey you know you've been fabulous some of the other folks and then and then have that validated by you know one of the largest health care companies in the world it's been it's been humbling