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I think that both groupon and livingsocial are building out real-time location based offerings that they want you to be standing on a quarter in Times Square and get the ad for the gap right there which is you know very similar obviously to what Foursquare wants to do with the check-in
they've been so successful and there's such a dominant player in the market and I think what they're going to be able to do is be nimble and be different and develop different models in financing and publishing that the existing players since they're they've been around for so long aren't thinking of or couldn't think about breaking the mold