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we've had advertisers who've done a group on and said you know ret tricycle one ret tricycle customer is equal to 10 groupon customers
I think there's a lot of interest right now in the intersection of content and commerce, and I think that's going to be sort of the next evolution of media.
it seems like now we see content being invested in by YouTube and by Microsoft and Yahoo and AOL really leaning into content. Perhaps uh we're starting to see the sea change where the platforms think, hey, there's so many platforms out there. The content is going to be the differentiator, not necessarily the platform.
our first big client was um was Disney and um it was a huge uh win for us and you know they spent I guess they were probably contributed about uh 25% of our annual revenue with one with one ad buy