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produce original programming do a 12-month what we call third party exclusive with Yahoo or MSN which meant it would be on their site and on our site no one else would get to distribute it well Along Came something called YouTube which kind of killed the exclusive licensing business online
you have Yahoo and MSN back then who had Millions if not tens or hundreds of millions and were they paying you money or even better they had ad sales teams
we were able to do some exclusive licensing deals with Yahoo and MSN
the second fastest growing website on the web was JibJab and we had a elf uh a personalized elf thing that we did with Pepsi
you may be able to find a video piece of content that works well as a birthday uh ecard on YouTube I'm sure you can but like do we help people discover the right thing faster and then also do we create a premium product experience around it so when the person clicks through they're not looking at a YouTube page we actually looking at a beautifully designed page with a personalized message
if you're going to build a video business today and try to build a brand I think with all of those tools and all of those fish in the pond where all the customers already are absolutely
that was probably the nail in the coffin of of kind of the idea that people could keep their their grasp on distribution of of video content
YouTube was great for amateur video but that Brands were going to want to work with... more premium produced content providers
YouTube is Wired from the product side for verality
YouTube was not a brand sensibility it was a technology platform
Along Came something called YouTube which kind of killed the exclusive licensing business online