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Look, I just mentioned Google, because everybody knows Google. There are tons of places to get the data.
I mean, Google is not in the business of content creation. They are in the business of search.
What we took in terms of a lesson from the bike messengers and learning a little bit about 140 characters and paging, [that] allowed us for Twitter to come up with what, I think you can call the democratization of media, that anybody could follow anybody else, who had something to say.