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companies · 4 data points
google is on about 85 percent of pages that people visit just lurking in the background so not even going to google these are just like you know web pages those web pages the retailer has decided i want to use google analytics for free they use google analytics google gets that data and they get to make decisions based on it is that what's happening most often yeah these different data collection points are coming back into a big profile of you which then can be used both for the ads of all year
search is arguably the biggest market on the internet obviously google makes over 100 billion dollars on it and we make a lot less but because it's so profitable we can be profitable without like squeezing everything out of the user
we think the aggregation of those can actually be better than what google has
on google and the ads that follow you around the internet those are behavioral ads they're about you as a person you know like they're you search for furniture furniture follows you around or whatever based on your interests and demographics and what they think they know about you