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google is on about 85 percent of pages that people visit just lurking in the background so not even going to google these are just like you know web pages those web pages the retailer has decided i want to use google analytics for free they use google analytics google gets that data and they get to make decisions based on it is that what's happening most often yeah these different data collection points are coming back into a big profile of you which then can be used both for the ads of all year
search is arguably the biggest market on the internet obviously google makes over 100 billion dollars on it and we make a lot less but because it's so profitable we can be profitable without like squeezing everything out of the user
we think the aggregation of those can actually be better than what google has
on google and the ads that follow you around the internet those are behavioral ads they're about you as a person you know like they're you search for furniture furniture follows you around or whatever based on your interests and demographics and what they think they know about you
I at this point I'm not going to use any Google API so I'm not going to use their ad feed ... I think it's better just to keep that separate
I think a lot of the the people who are switching to us from Google they don't necessarily want to interact with Google um and that's one of the reasons they're switching
when you go to Google and you click on a a link your search is actually getting sent to that site I'm sure you know this you know from mollow um that can be a privacy leakage kind of thing
what Google does is and the other search engines they quote anonymize them right but they don't really anonymize them because you can still track people's sessions uh and you can also sort of identify who they are because they often keep a cookie or they'll they'll get rid of part of the IP address but you can still get you know a decent part of it
I think they wouldn't do to the extent I'm doing just because they get called for censorship basically the position that they're in at this point is you know they can't just start blocking these sites or they'll get sued
they seem to have a disposition against heuristic type of you know algorithms
I felt that people using Google ... didn't necessarily understand what they were getting on the results page
I was seeing more and more SEO spam in Google and I felt that the results were getting a little less relevant