Fatima Dicko

Um, and when we think about asset value that has changed over time, you know, now includes your ratings on Yelp and Google, your digital reputation. Uh, a lot of times residents are going to Yelp and Google only when something goes bad, but they're rarely going there when things go right. And so making it easier to translate positive experience onto Yelp and Google. Um, over 80% of millennials now will look at Yelp or Google before they decide to tour or to lease a building. And so digital reput