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So, now it's a blend. Right. Some of the people want to do musicals. Some don't. And the philosophy we have is it's driven by what the director wants to do and what they're personally connected with. The decision's theirs.
the first three films were critically well-reviewed, very well-reviewed. But they weren't really noticed, because Disney, at this point, wasn't known for doing well. Then we did Tangled, which is now a musical. So, it was very successful. Then Wreck-It Ralph, which was an extremely creative film. And then followed by Frozen, which kind of knocked the socks off. But Frozen was followed by Big Hero 6, followed by Zootopia, which are not musicals.
once you discover something that works, like the musical worked, and the phrase they used was, it's the new American Broadway. Right. Once you do that, if you make everyone the same, you become artistically bankrupt.
They wanted it to be a musical. And actually, we love musicals. Nothing wrong with a musical. Yeah. So the issue isn't. But that would ruin Toy Story.
the thing that tipped over was that when people watched it the most common question was is that lamp a father or a mother ... they actually were talking about the character
luxo was actually the transformational piece it changed people's perceptions about computer animation it changed the discussion about it it just looked so much better
venture capitalist would never have made these bets it needed somebody like Steve Jobs to make these bets
Steve recognized the making the film what's at the core of our passion ... he allowed us and enable us to do something which under the short term did not make any economic sense
from the point of view of a small film making those shorts made no sense whatsoever okay all right just me from a business point of view it was not good the only way you could justify it was that there was high visibility so you could look at is sort of like marketing and brand awareness right in our small world
in truth we were driven towards that by some of the things coming from Disney ah so when they say have to shut it down and only have a small story Department on it and everybody's riding on everything's riding on this small team of people what that point said throw away what we've got we want to tell our story
both Katzenberg and Steve thought well that's the worst deal I ever did
Steve was absolutely adamant took it off the table said you're putting money into this company but what you're getting for it is a film right you're not putting in money for technology right you we I paid for this I put the 50 million into all this technology but it's giving it to you because we're making one movie together
the relationship with Disney was they were going to provide some structural support to help us think through the story and a person came up to make sure that we were organized and they added somebody to look at the finances and they added someone at later in the process to help with the production part because there were just a lot of new things
it wasn't even on the radar right was irrelevant to what they were doing right they certainly didn't think in terms of R&D or development right