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When you enter a Disney park, the setup of that entry path that you have, it's almost like you're entering into a kingdom. And the service that you get from everybody that works inside Disney and how they treat the young children, spectacles that they create and the fireworks that they create, they're really thinking about how do you create a product that is magical in nature.
I think it's the communication that you create with consumers and just simply the magic aspect of it.
We studied Disney very carefully because this is a company that wants to create magic experiences.
You look at Netflix, the same product.
we were very inspired by Amazon since the very beginning, Amazon being the more traditional consumer obsessed company and how they build this consumer obsession and how they thought about that.