Cleo Abram

And that's what makes making something yourself on YouTube so special. You're creating something asking, are there millions of people out there like me? And the answer turns out to be yes.

streamers... can look at this incredible new wealth of creativity and IP and say, oh my God, who do we want to work with to give, you know, upfront capital to make something that's even bigger. And so, now they're working with YouTubers.

we're in the middle of this big moment of change in media and how media gets made. And I don't think most people know that it's really happening. They know that YouTube shows can get big, but they don't really understand the shift that we're in.

YouTube has become, in the last 18 months, I think, the most watched streaming platform on televisions.

YouTube made that bet that if you allow anyone to create their best creative work, the widest audience will watch.