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So the thing that's interesting about Amazon is they own all the Alexa devices. And during the whole Rogan scuff, scuff up like with everything that happened with Rogan over the past few weeks, Spotify had a leaked internal town hall transcript. And in that Daniel Eck explained why Spotify signed Joe Rogan and got into the exclusives game. And he specifically says it is because of hardware partnerships. They needed leverage in those negotiations. So, you know, Amazon could remove Spotify. Yes. T
I look like, for example, I listened to the show nine 12 when it came out and they did a thing where, well, what they've been doing mostly like that one was where you can binge it all on Amazon music and that, or you could wait to get it week by week everywhere else. But Amazon music, instead of going full exclusive, like Spotify has instead been signing deals with people like my favorite murder and smart list where it's a week long exclusivity window or how I built this as the most recent one.