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companies · 16 data points
Microsoft famously I've heard if you want to get bought by Microsoft you really need a product champion who believes that you have a hole in their product road map they have to Champion you and then Corp Dev runs a process to figure out the right price to pay
I think Apple started teaching them to do that with iTunes
the transition to iPad Kindle Nook like apps for your magazine I love those things because after the initial bout of Terror that Silicon Valley struck into the hearts of the executives both in LA and New York Sor heads prevailed and I was well wait this is amazing this gives us all new ways to tell our stories to our audience
if you want to have a mobile app that's well-received you've got to figure out how to build a relationship with apple and get promoted in the App Store
there are lots of people who put themselves in that value chain whether it's apple with the iPhone or Flipboard with the app that uh May at a moment in time seem to suggest that the underlying teller of that story isn't important but that story is more important than it's ever been
the only company I've seen do that particularly well is Google with their 20% roll right the the fact that uh an amazing product like Gmail can come out of a 20% time Freedom that somebody like a Paul Graham has or Paul Buckey has uh is something that big companies need to uh need to mimic
it might be a News correspondent for CNN it's their livelihood
I don't think there's anybody who's cracked the code what you have just cited is a list of very strategic leading companies who are doing their best to figure it out in real time ... they're all great companies and they're all companies that I think Will Survive
I think about the New York Times which is a phenomenal company and I think about the Mast head on the New York Times and there's little box that's been there in the Mast head for 150 years and it says all the News That's fit to print and while it sort of says to you in one quick blurb what the New York Times is all about that isn't how people want to get the news anymore individuals want to want to follow their own social graphic for their own interest graft and not have a group of editors in Ne
do you believe that advertising has sullied Twitter as a company or as a product no I don't think that the product is is any worse for the advertising again uh it depends how authentic you are with it I followed for a year after the um after the oil spill in the Gulf BP's use of Twitter that was one of the poor uses of Twitter uh I saw because they were constantly pointing to the good news we're having a concert here tourism is up here they really could have used Twitter as a way to authenticall
look you you you mentioned a moment ago this this idea that uh younger consumers have been trained that content is free look I don't think anybody is that silly to think that uh Alchemy exists today and it didn't exist thousands of years ago if you want VCS to invest in companies if you want uh buyers to buy companies that the VCS have invested and these companies have to have business models and they either have to get paid by marketers to reach consumers or they
Twitter's very well organized you go and it's very well curated in terms of the onboarding experience for the new user yeah Reddit it's like you learning to swim your dad throwing you off the dock and saying I hope you get the shore right
that's got to be Twitter's business model that's got to be Facebook's business model that's got to be Pinterest business model
when I was at Yahoo for me it was all about buying companies that were about Dynamic creative optimization
I was seeing ads on the front page of Yahoo that were trying to sell me Dove soap well I use soap but I'm not the soap buyer in that household so that was a bad experience for both me and Dove
that was one of the things that worried me about Yahoo okay uh and maybe it's different now because Marissa is a younger CEO