A bootstrapped company funds itself — from the founders’ savings and the revenue it earns — instead of raising money from investors. Growth is usually slower, but the founders keep full ownership and control.
Where in the journey
Any stage; common at the very start and for profitable small businesses.
What the money is for
Build and grow without giving up equity or taking on debt.
Common investors
None — the founders and customers fund it.
Watch out for
Limited cash can cap how fast you grow; no outside validation or network.