Uber

Next-Generation Car Service

Problem

Most cabs in 2008 use aging &
inefficient technology.

Taxi-monopolies reduce the
quality of service.

No GPS coordination between
client/driver.


Solution

y
“li

UberCab Concept: a fast
& efficient on-demand
car service.

Latest consumer web &
device technology.

mS
>)

Automate dispatch to
reduce wait-time.

Optimized fleets and
incentivized drivers.

How it Works

1600 Michigan Street

Good morning, Joost

‘Where to? as

Work

1600 Michigan Street

\ ee

Client must be a member
to use the service.

Not hailed from the street
but from your phone.

Guaranteed Pick-up
(unlike a yellow-cab)

Key Differentiators

wl,
= -

-

1-click hailing
“Pickup here in 5 mins”

/—

Fast Response Time
Easier than Calling

iiss

Members Only
Respectable clientele

High Tech Solution
Geo-aware Auto-dispatch

Optimized fleet
Logistical LBS software

Great Drivers
Rating System

Product

REQUEST UBER)

e 1-Click request from

Geo-aware devices.

He ¢ Book Trips, show Fleet
; status, trip history.

e Easy & Fast

Use Cases

Y Trips to/from restaurants, Airport pickup/dropoff

bars & shows (pre-scheduled)

where parking isn’t easy commuting (wifi in cars)

Fast local transport Ex) Working while
ay at)

User Benefits

= Cabs don't guarantee pickup,
THO can take 45 mins

Cabs aren't as safe or clean
as limos
Cars services


Technology

Mobile phones +
= intelligent scheduling

Payment/utilization.
a al Reputation tracking

x Patent-pending
system design


Market Size

45

40

There are X target
customers in the
market. At our Y
pricing, this is how
large this company
could become.

35

30

25

20

15

Make sure to show the
math on how you came
to your conclusions.

10

2011 2012 2013 2014 2015 2016

For more details:
https:/youtu.be/M_ RMTC2YmxXY

Source: Forrester / Gartner / your Uncle

Looking Foward

Potential Outcomes

AL fries
a

Best-Case Scenario Realistic Success Scenario Worst-Case Scenario
Becomes market leader, Gets 5% of the top 5 US Remains a 10 car, 100
$1B+ in yearly revenue Cities. Generates 20-30M+ client service in SF. Time-

per year profit saver for San-Francisco

based executives.

Go-To Market plan

o- —o
ap Jet
°
Referal Virality

Invite only from an Become the ubiquitous
existing member “premium” cab service


Traction

Progress to Date

November March

iPhone dev license applied 5 advisors & 15 clients
for Nov now

October January

California LLC + Bank Account + Paypal
trademark filed account