FRONT

THE PROBLEM

Email is the most important business communication channel

215 billion 54% 7%

EMAILS SENT PER DAY ARE B

ESS EMAILS YEAR-ON-YEAR GROWTH

But email is a tool designed for personal use

&

NOT COLLABORATIVE BAD PRODUCTIVITY


THE SOLUTION

Rebuilding email, for business this time

COLLABORATIVE INTEGRATED UNIFIED
Company > Team > User Analytics All email providers
Share, assign, mention 3rd party integrations Allchannels © © 87 @
As transparent as can be Open API Allteams

A multichannel email client, where every conversation finds its way to the
right people, and is accounted for in the right system.

COMPETITIVE LANDSCAPE

zendesk © FRONT

Ghootsuite Sp~-

Streak
“ 0% maitoutapr. ~
Yesware SS
Gs Outlook =

i>
M POLYMAIL
©) "ainazon @
tulle webservices™ ume

WE HAVE A HEAD STA

Shared inboxes managed in Front

900
675
450

225

Shared inboxes were the perfect wedge:
small commitment, big pain, willingness to pay, lower expectations for MVP.

SELECT CUSTOMERS

Crain OBB NE

verizon Expensify

Combinator ay: HubSpt _onefinestay

docker

Front works for teams of all sizes, across many different industries.

CUSTOMERS ARE VERY SATISFIE

& Front has a great user experience! It is extremely
efficient, reliable, and easy to navigate.

Bellhops, 100 seats

« Wouldn’t go back to Gmail if you paid me.

Baroo, 20 seats

«< Awonderfully useful tool that has saved us time and energy. If an opportunity arises to
recommend Front to other teams, even outside of MailChimp, it’s always top of mind.

MailChimp, 4 different teams

 I’min love with Front!

Guillermo Rauch, this week-end

CONSISTENT ORGANIC GROWTH

$120,000 1000
$90,000 750
COMPANIES
$60,000 500
O MRR
$30,000 250

$0
6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016

MRR grew 5.4 times in the past 12 months.

CHU

© UsER CHURN

-5%
© er CHURN
-10%
© NET MRR CHURN
-15%

-20%
6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016

~3% monthly user churn, negative net MRR churn.

OUR FOCUS TO DATE

THE PRODUCT COMES FIRST

We're our first users
60% of payroll = Engineering
Support agents = O

Fast iteration: frontapp.com/roadmap

No complex product lines: we only sell licences to use our only product


ACQUISITION CHANNEL

3 acquisition channels

ORGANIC GROWTH SALES MARKETING
70% of 2015 leads 40 qualified demos / month / SDR ¥ Content playbook
Customer word-of-mouth 28% post-demo conversion ¥ Co-marketing playbook
Leader on “shared inbox” $36k ARR added / month / AE Y¥ Paid acq. unit economics

We've identified repeatable strategies to acquire new customers.
We will iterate on those and double down on the winners.

5 [7%

[| [ae oe Ts am [a [tT Big customer shut down

Stripe error

150% annual expansion: the “land & expand” strategy works.

WE'VE BEEN CAPITAL EFFICIENT

$1.3m

Spent in 18 months to reach $1.4m in ARR

$1.8m

Left from last seed round

$90k

Monthly burn

5 months
To be profitable

RAISING $10M SERIESA .
TO ACCELERATE GROWTH

THE RIGHT MIX OF PASSION AND EXPERIENCE

| Mathilde Collin

CEO, co-founder

HEC

PARIS:

Laurent Perrin
CTO, co-founder

POLYTECHNIQUE
ParisTech

Cailen D'Sa Unfair access to pool of excellent French engineers
Head of Sales

1st sales@ bOX nd 3 Dropbox © 9 @
Greg Walder

Head of Customer Success 34)

Former head of upsells @ 3 Dropbox

THE PRODUCT ROADMAP IS CLEAR

Today Q2 Q3 a4 Qi Q2 Q3
New
i iPad Nati

Platforms Android netos lative Mac App
N HubSpot Dropbox Mailchimp Kissmetrics NetSuite

ew Base Google Drive BOTS Magento Mixpanel Marketo
Integrations Zoho Box ConstantContact Segment Etc.
New Messenger swears Exchange Other email providers
Channels jatsapp
Entreprise Custom Light Advanced

sso Teams SLA’ i i
Ready s Rights Users Reporting

PROJECTIONS

Expenses Revenues
BH Payroll eng.) Ml Payroll (non-eng.) Ml Selling Marketing MM Other MM irr
$1000k

$750k

2016 2017
$500k ARR $3m $10m
Headcount 39 53

$280k

SOK
§/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017

Series Seed
Sept. 2014

$3.1M

Led by Softtech VC

Angel investments from:

Paul Buchheit
Elad Gil
& 32 more

Series A

now

$10M

Committed:
Stewart Butterfield
Eoghan McCabe

THE OPPORTUNITY

Slack proved that businesses are ready to buy good communication tools.

They're going after the internal communications market.

We're going after the bigger opportunity.

Front will own the external communications space.

THANKS