SPEAKER_01: but tell the origin story of how you got on our radar and maybe you could show it here we go

SPEAKER_00: I'm the world's undisputed greatest moderator on the number one podcast in the world for now until

SPEAKER_04: the AI replaces you that was a setup for the AI all-in show right because he said I'm going to

SPEAKER_06: replace you with AI but anyway keep playing here let's get to the show everybody wants to hear

SPEAKER_07: the show but first for those of you who aren't aware on a previous episode of the all-in pod David Sachs wished upon a star that I Jay Cal would be replaced by an AI well it's happened this is AI Jay Cal AI me is creating the AI podcast okay let's create David Sachs but I'm going to seed it with an additional prompt to train it better to make it more realistic okay Ukraine

SPEAKER_10: Ukraine Ukraine Biden Biden and now Nikki Haley okay that's all it needs initialize let's go

SPEAKER_11: AI Sachs you there Ukraine Biden Nikki whoa where are we Jay Cal what is this I'm AI Jason and you're

SPEAKER_18: AI Sachs I just created you I mean it's so hilarious this week in startups is brought to you by Coda a new doc that brings words tables and teams together all your valuable data plans objectives and strategies in one place go to coda.io twist to get a thousand dollar credit Northwest registered agent when starting your business it's important to use a service that will actually help you Northwest registered agent is that service they'll form your company fast give you the documents that you need to open a business bank account and even provide you with mail scanning and a business address to keep your personal privacy intact visit Northwest registered agent dot com slash twist to get a 60 percent discount on your next LLC and NetSuite the number one cloud financial system bringing accounting financial management inventory and HR into one platform giving you one source of truth by popular demand NetSuite has extended it's one of a kind flexible financing program for a few more weeks head to NetSuite dot com slash twist all right everybody welcome back to this week in startups one of

SPEAKER_22: the things you love to hear about on this show is which startups I'm investing in that I'm really excited

SPEAKER_24: about my name is Jason Calacanis I've done 1900 episodes of this week in startups I've been doing it for 14 years and I am still as motivated as ever to get in front of this microphone and talk to great founders and I'm super motivated to place bets on a hundred founders a year we have 20,000 people or so ask our fund to invest in them and we invest in about a hundred new companies per year it's not like we have to hit that goal sometimes we hit 60 other times we might break a hundred when we see a small number of factors in an early stage year one startup even year zero if you want to consider the year when you're kind of

SPEAKER_22: ruminating on the idea of the market etc what are some of those core qualities we have 13 of them at

SPEAKER_24: our firm that we look for one of those qualities is product velocity what is product velocity it means the product's getting better every day every week and the team is pushing code and experiments and deprecating things that's a fancy word for getting rid of stuff here in Silicon Valley and so when I met Edward

SPEAKER_28: Brower I fell in love with him because I literally fell in love with you Edward not to make this

SPEAKER_29: uncomfortable in any way but because one of the great things when you love a product or service

SPEAKER_31: is having the team who runs that service incredibly responsive to the client needs and I am not only an investor in your company I'm a client your company is podcast AI welcome to the program Edward pleasure

SPEAKER_32: to be here thank you okay Edward you and I met 18 months ago uh I would say about a year ago about

SPEAKER_28: a year ago you came to founder university founder.university what what cohort did you come to so I have here on record fifth cohort fifth cohort okay we're on number eight right now and you were

SPEAKER_24: amongst about 200 teams that went through a 12-week curriculum with us and um during that curriculum sometimes we make a small bet unsure if we did do we make a small bet on you there absolutely right

SPEAKER_22: okay so I'm guessing we made that 25k feeler bet yeah was that the first money you ever raised

SPEAKER_33: basically we had like I think three angel checks before so you might be fourth in uber and fourth

SPEAKER_34: in podcasts in the end right let's just change that story let's just say hands down jacal was the first to commit uh but then you came to the launch accelerator which is a intimate program with seven

SPEAKER_24: startups where we really try to get product velocity in the pitch and get you in front of I don't know conservatively 500 investors during that time we actually rank each startup each week how did you do

SPEAKER_37: and this is ranked by number of votes from venture capitalists who come to meet the companies how did

SPEAKER_39: you do in those rankings uh we did number three overall they were really close but we were number

SPEAKER_22: three in top investors and number one on syndicate great awesome so you were in the top of your class

SPEAKER_24: and remember folks we invest in one out of 200 companies so to say you were in the top three of the seven or number one with the syndicate investors it's pretty uh it's pretty darn good because that's like you're part of the top 50 basis points that you're doing even better what is podcast AI

SPEAKER_44: so podcast AI is a podcast automation platform end-to-end the aim is to actually automate

SPEAKER_24: everything you need to do to have a podcast okay now every startup uh and this is a crowded space there's a lot of podcast tools out there Spotify bought some company there's Libsyn I think maybe they bought Libsyn and uh there's tons of different tools out there for podcasters StreamYard might be one uh Riverside might be another just a lot of them out there right what did you pick as the first feature to go after and then maybe you could demo the product here and just show us how it works we of course use it for this week in startups we were using a very convoluted bespoke customized WordPress nothing wrong with WordPress but we were spending tens of that low tens of thousands a year maybe 20 grand a year maintaining updating redoing this and it was arduous and painful um I think now we pay you 500

SPEAKER_53: bucks a month a thousand bucks a month for hosting something in that range I'm not sure which plan we're

SPEAKER_06: on 500 okay great so we pay you six thousand dollars a year for this product so why don't you demo the

SPEAKER_37: product and just show everybody what you built but I'm very interested in how you chose which features

SPEAKER_24: to go after first because a lot of folks when they're coming into a crowded space a lot of founders have to figure out well how do I differentiate how do I get you know a little honey out there to attract

SPEAKER_41: all of the bees the bees being the customers yeah so so we we started actually with you know our goal is to be able to actually take you know the host of the podcast we have their voice and we can generate audio in their voice and we realized okay we can actually have all their transcripts so we can transcribe all their shows and now we can teach an LLM to speak as the person and that brought us to like okay to get there what can we start with okay well transcribing is huge that's a big need so we made it so we can actually transcribe all your past episodes um so with this we can startups at the time it was 1700 plus episodes now it's at 1900 plus that's a massive back catalog and you had almost no visibility into that back catalog because it's all lost old on you know on YouTube not all the older episodes are on Libsyn so there's a lot of you know getting all those things putting them in in a structured way in our system so we transcribed all of them and then the next step was okay let's make this available on a website that everybody can access and that was profound in and of itself

SPEAKER_37: because if you look at the top podcasters in the world most of them their website is a landing page

SPEAKER_24: beautiful one sometimes a beautiful Squarespace website shout out to my friends at Squarespace but it just redirects you to here's like or some people even use like a link tree or one of those type of services like a link tree kind of service and they just don't bother with it why it's expensive it's time consuming and they don't see any value in it they want to get people to Spotify to Apple podcasts etc and maybe their YouTube channel so when you came to podcasters like me I had a website we would kind of put up some brief show notes but people didn't come to it it was kind of an after

SPEAKER_06: thought now we have this gorgeous one people can search it and it it really is incredible uh and gorgeous so how did podcasters with that very basic product hey we can just transcribe

SPEAKER_28: everything for you pop up a website and people can search it and it's clean and it's organized how did podcasters respond to just that basic value proposition well it was it was huge because you

SPEAKER_41: know they have obviously the same problem you had which is if you want to have a website okay now you have to maintain let's say CMS like WordPress and you know I think you know you're paying developers to do some customization on it and it's just a huge pain and it got to the point where he just said screw it let's just do a link tree and you know we were the first to come along with this solution where wow you just use our tool to do all your post-production and help with that and almost as a byproduct of that that website is beautiful and generated for you so I can give you the the demo of the website

SPEAKER_60: right now great I remember this statistic early on right before you show this I had talked to

SPEAKER_28: you about finding product market fit are you a first-time founder by the way uh second time founder it was the last startup venture backed or just like a project okay so you're a first time venture backed startup and you had some project or a startup before this we had talked about product market fit and getting customers and charging for the product not trying to get Lois or beta users just charging for it and I think you were charging some crazy small fee and I said to you this is crazy and I said you know charging me 99 a month is insulting I need to pay you at least 500 a month to think this is worth it because transcribing but one episode well and making a clean landing page is about five hundred dollars so if I'm doing four episodes a month and you're doing the hosting and everything my lord it's like you're undercharging at a hundred dollars so tell me I remember that

SPEAKER_65: conversation how that either changed or accelerated what you were doing when you went to the first 10

SPEAKER_41: podcasters what was the reaction yeah so we were charging way lower we were charging like much lower and um you're like 30 bucks 20 bucks even um and it's it's that typical thing with with founders you know they're they're hesitant to charge too much and you you made the point and and then we inched it up and then we inched it up more and then we realized oh my god yeah we can totally go exactly to what you said and our our first customers were were happy to pay that amount because frankly it just took all that work out of their their workflow the problem for people is you finished your episode you're now uploading it to your host you're putting all that information on the episode now in your WordPress and you're uploading

SPEAKER_72: it to YouTube and that that kind of leads into you upload it once the podcast AI it generates your website it also adds acts as a host and we're adding push to YouTube next week so guess what one point of

SPEAKER_75: upload that's it oh that's a great feature okay so now you got me listen I got a lot on my plate I

SPEAKER_06: got a couple of podcasts to run this weekend startups all in liquidity I got Foundry University

SPEAKER_37: the launch accelerator it's a lot but I'm able to manage it all with an incredible piece of software called Coda C-O-D-A this is the all-in-one collaborative workspace that I spend my whole day in it combines the best of documents spreadsheets and apps and I know this because my team uses Coda to run all of Foundry University every week we ask our founders in the 12-week program to submit a simple progress update we then use Coda as our database to manage these weekly updates which allows us to do things like send automated reminders and we can easily track week over week growth by generating charts yes charting is built into Coda if we see strong growth we reach out to invest and it's all done through Coda I want you to be as effective and efficient and deft at your job as my team is so get started with Coda for free today and here's a limited time offer for startups look at this thousand dollar credit that's what I'm talking about that's generous Coda.io twist that's right go to Coda.io twist put the thousand dollars in credits in your account and start planning and use this great software without worrying about the clock ticking you get a thousand dollar credit Coda.io twist let's be honest you can't beat that price and you know you can be more efficient code is how to do it I love that product I still think it's too low when you

SPEAKER_28: got an upgrade feature I think that's got to add a hundred bucks a month because now you saved me another three or four hours but great job I remember you did a test you emailed 10 podcasters just

SPEAKER_41: ballpark how many replied how many Jalandis customers okay yeah our first month was pretty wild uh we contacted 19 podcasters over LinkedIn 15 of those were sales on the call wait did you find

SPEAKER_28: sales on the call like on the call they just bought it 75 of leads bought it on the call yeah this is by the way folks when I talk about product market fit or market full I would say you have strong product

SPEAKER_06: market fit today and we'll see if you have you know uh what Andy Ratcliffe from Wealthfront and formerly the co-founder of Benchmark calls market pull which is when the phone starts ringing and your

SPEAKER_28: sales people are taking orders have you gotten to that point have people started calling and just saying hey and just signing up for the 500 bucks and being done with it yeah we we've got um in one

SPEAKER_82: market which is customers that are starting a small business and you know the first action on sales is

SPEAKER_41: okay open a HubSpot account people are realizing your first action on marketing is actually start a podcast for lead gen and in that are you know we have someone's helping with sales he's doing really well in in that market so people are calling you or you're going outbound so he's going outbound but that's switching to he's starting to get inbound right and then in terms of top podcasts so let's say top 5 000 for example we just signed on I think it was two weeks ago uh the doctor's pharmacy which is the number two in medicine in the US and from that we got uh some related agencies and now they want to be investors and they're they have connections with all tons of top podcasts so we're starting to

SPEAKER_86: spread out that way awesome okay so let's show the product here and this is the 1.0 template for those

SPEAKER_65: of you listening we'll sports cast it very beautiful uh you have the logo of the podcast you have the recent episodes there tell us some more about what's on this interface in the 1.0 version so this

SPEAKER_41: 1.0 you've got on the side this is essentially what you had on your link tree uh producer Nick said he wanted this one to be special we made it even advertise on this making startups yeah pause for the exactly so we have all your link pre-type stuff on the side here we have your latest episodes we have all your distribution points you know we've started doing some social podcast Spotify YouTube we just get people right to those with a big bright logo exactly another thing just on UI I'm gonna just switch here to dark mode you know looks beautiful in light mode looks beautiful in dark mode and we can actually do the search on the entire 1900 plus episodes wow and the result is not just individual

SPEAKER_72: episodes it is individual chapters of episodes and also this is a vector search what that means is uh if you're searching for streaming services it'll bring up episodes talking about Disney plus and Netflix

SPEAKER_60: even though the word streaming services are not never in there hmm and so if we look here we can

SPEAKER_100: actually find the first mention on this week in startups of open AI right which was let's see uh well so these are actually the top 10 most relevant episodes ah so we could add a mode that does that

SPEAKER_06: yeah I think it's a great idea to have different ways to view this so this is sorted by most relevant

SPEAKER_24: correct I think you know like um they have at reddit we'll have hot new and like a date range I think putting the date range here and say you know it says displaying 10 results I would put here colon from 2017 to 2024 and then I put underneath it episodes colon do do do do do do and have each of the episodes there you can actually jump right to that episode etc but yeah this is really powerful because you know podcasts are into episode numbers so this is super powerful what kind of search is

David Friedberg: this is this like a language model search or is it just straight up search so it's searching its

SPEAKER_41: embeddings what that means is it takes the transcript of the episode it turns it into let's say a cloud of kind of what concepts are in there mm-hmm and then it's when you search it actually does the exact

SPEAKER_109: same transformation on your search query and then it's looking what is the best match so it's a

SPEAKER_110: conceptual search got it so if we were type to type in apple car and just that was like a topic for

SPEAKER_112: the past 10 years and I know we've talked about that a whole bunch um this is something where uh yeah

David Friedberg: so it's it's always displaying the top 10 results yeah top 10 most relevant chapters got oh most relevant

SPEAKER_112: chapters yeah so we should have more here obviously but yeah you're gonna get a range I mean I've talked

SPEAKER_06: the apple car so many times and I'd like to get to the oldest one but okay great there's some uh product

SPEAKER_116: uh updates for you now you also have like talk to the host features where you can interact with the

SPEAKER_24: host this is a very controversial one a little bit weird tell me how that's going because there's been a ton of people I don't know if it was Keith for a boy or somebody the other day said oh it'd be

SPEAKER_118: incredible if you could just talk to a podcast so space on their past episodes and we all responded

SPEAKER_57: like pockets AI yeah uh so we actually have a v1 of that where you're basically talking in a slack

SPEAKER_72: like interface I can show that sure and we we're working on something much bigger I don't want to tip

SPEAKER_24: your cards here too much I will say I think that's the future the other thing that's the future is you know if you have my voice and we had this happen I was out of pocket I think I was on a plane literally

SPEAKER_28: uh without wi-fi and there was in one of our ad reads at the last minute a partner changed the call to action you know like hey use the promo code twist and they wanted to say use the promo code startups so I I said do with AI send it to me let's publish it anybody complains we can always refund or give a bonus to the to the advertiser but let's just see if anybody notices we sent it around nobody noticed I don't think because my voice is very strange I I have a lot of Brooklyn in there I have mode I go up and down I may get excited I may come down here you know so it's a little hard for AI to get me so don't talk the same way but anyway we did it and it worked so I think that this is becoming

SPEAKER_06: kind of the the future of a lot of what's going to happen I remember Bill Simmons saying it a couple years ago he's like the only thing I'm interested in is not having to read ads anymore and having AI do it

SPEAKER_126: how close are we did that oh we already have it so are people using it yeah is it good yeah can you

David Friedberg: say who's using it or are people on the dl about it we have doctors pharmacy is using it that's the

SPEAKER_41: number two medical podcast so we got invited on to uh the pitch which is a podcast and uh at the oh

SPEAKER_06: yeah the pitch pockets they they've asked me a couple times to do it and now it's like you know what I gotta go somewhere for a couple days I'm not getting paid and uh would take me away from my

SPEAKER_24: podcast and then I'm growing somebody else's podcast so I I declined respectfully and I was

SPEAKER_54: also like I don't want to be one of like whatever three or four sharks did your episode come out yet

SPEAKER_41: uh not yet it's going to come out soon but it resulted in a bunch of investments and that's

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SPEAKER_41: going back to what we're doing right now in terms of we're doing all the post-production we're doing the show notes meaning the chapters we're doing your descriptions we just launched this is uh yesterday uh viral moments being generated that's the top 10 interesting moments of your episode does it work I did

SPEAKER_28: this with a lot of other platforms and I found the results were sus at best yeah so this is pretty good

SPEAKER_102: so I can demo it okay demo yeah demo or die I like that no fear I'm already okay let's go in here

SPEAKER_35: and we'll go to this weekend startups okay so let's go to uh 133 me and our CTO Greg we spent the entire

SPEAKER_41: weekend we slept maybe like two hours that weekend here we go I love it and we shipped oh good it was intense we're like okay we have to ship this wow so look at this this episode these are the top 10 moments you know you just hit generate hot dog that takes 30 seconds for each one you go generate social post and here's what it gives you it gives you copy for LinkedIn in the in the style that really works for LinkedIn that translated to tweets that translated to TikTok you want to ask a question on

SPEAKER_37: TikTok Instagram version YouTube short version and it what have you created with uh Destiny 100 I think you I've heard you refer to it as desk it creates a video that goes with it with the type on it with

SPEAKER_41: me on the bottom him on the top somehow it did that yeah and it can be super customized uh well adding the customization to be clear but remember I was talking about push to YouTube in this month we're going to be making it so you can connect not only all of these platforms you connect the show accounts and the

SPEAKER_31: accounts for each host brilliant this is the detail level I just want to pause for a minute here it's

SPEAKER_28: such a small detail but understanding when you're building a product that there is a show that has most of them have guests some don't and that there are hosts and that on different platforms there are

SPEAKER_37: hosts and guests and show pages and that on LinkedIn you know there might be a show page but really you're going with the host and by the way the copy is different on each on LinkedIn you want something a

SPEAKER_24: little longer a little more business on TikTok hey maybe you want something that's a question or something that drives you know a little bit of engagement absolutely brilliant this looks great 10 out of

SPEAKER_41: the the this is going to be so killer because you're going to be able to schedule those out to the show

SPEAKER_74: platforms in third person perspective from the voice of the show and then to the accounts of the hosts in their voice and first person perspective and ski up an email to the guest email from their perspective for them to post on

SPEAKER_65: their accounts amazing I think you got to raise the price it's 500 a month the base price now you've gotten rid of all the

SPEAKER_41: lower pricing uh we do have a plan at 200 a month but we're moving fast on pricing like you're saying

SPEAKER_06: yeah I would just remove it I think you know here's one thing I want to just give you a piece of feedback on I believe you're an arms dealer you know in great SAS software is like an arms race the people who choose

SPEAKER_24: to pay for it need to get the benefit of it if everybody has it it becomes table stakes and it's not like you know the latest fighter jet so the US and other countries will sell fighter jets to other countries but not we're not selling our top things we're selling our our B level weapons let me keep the A's for ourselves and we're more than happy but we charge a pretty high price for the B's and then other people have to go on the market and buy whatever North Korean Pakistani South Korean which is pretty good actually uh you know weapon systems and so you're a weapons dealer keep raising the price keep excluding people out of it or challenging them to take their podcast seriously now if you want all these features I can tell you what these cost every time you do one of these features you're talking about you know between two and 20 hours of work for a podcast producer and so you know what

SPEAKER_28: you just did with the clips I think is going to make it so our producers even if they want to edit

SPEAKER_24: these you're going to save them you know a lot of time and even if they don't like your copy or they think that their human built ones are better even if this just gives them one idea per show

SPEAKER_31: well worth it so uh great job yeah producer court come on here for a second hey how's it going yeah

SPEAKER_01: hey that's producer court took over for producer Nick he's doing a great job uh when you look at this have you you you haven't played with this yet right Edward didn't send it to you yet no they

SPEAKER_171: just launched it and uh right before the show me and Edward were talking about having a meeting with John and going over this to utilize it ASAP yeah so what do you what do you think here we do three

SPEAKER_06: clips per episode and it takes us how long in reality don't don't sandbag it either way give me the the God's honest truth here you know in an episode we make the Twitter ones which are

SPEAKER_175: longer than the shorts which are limited at 60 and the one problem or the real slow part is formatting it to be in this shape which is vertical video and when there's a screen share or something like this has changed it you've got to take all these elements resize them per piece so if you're doing three five minute clips yeah you're looking at two hours that's just for Twitter and then when we do

SPEAKER_28: the TikTok ones and we try to do fancier ones what is what is it what do you think you have a starting

SPEAKER_175: point there and then you can work from those because they're formatted that you can now make a shorter

SPEAKER_24: one out of that but hey a question for you Edward when you give the file does it have elements to it in other words if I when I get the file from you is it fully baked and not changeable or can it be given to you with layers or without the text on top so our guys can uh and our team can edit it

SPEAKER_41: from there or is it come fully baked so right now it's baked but we're going to be adding an edit mode so you will be able to revise this in the browser okay even better yeah so you don't have to put it into

SPEAKER_06: another tool yeah great okay that's awesome court what do you anything else here you want to give

SPEAKER_22: feedback on when you when you look at the product as the customer of the product um just general

SPEAKER_175: impressions or specific features I think from the get-go it's just well organized and well executed and it's really easy to work with when me and John took this on after Nick left it's just very straightforward and even earlier when I first met Edward last November with Nick he was like what kind of features do you need like he was willing to work with and listen and then say oh do you need this and this like specific to custom to you as the customer and then the other thing from talking to him at the very beginning was he did have a thing on the another feature coming up with guest research which he would speak to better but it sounds ridiculous to me you know uh doing the

SPEAKER_06: show notes and guest research four to eight hour job and what I like to do is you know find out what's on their social media what's on their social so like if Keith were boys going to be on you can

SPEAKER_24: figure out what Keith's talking about because he's a Twitter guy other people have TikTok accounts and that's where they put their stuff some people are LinkedIn execs and they just like to put their

SPEAKER_28: time there some people have a sub stack so you know when you have a guest if you can plug those things in it could serve two purposes one for the pre-show Edward but also when we have the guest profile page you know we could go back and see how many times he's been on what do you talk about the

SPEAKER_01: past ones and maybe pull clips from the past episodes that's really powerful the profile

SPEAKER_72: pages for the guests on the show portal meaning the show website that's going to be probably in a month and a half I'd say it will give every appearance of that guest historically through

SPEAKER_29: did you have that already I remember clicking on it at some point wasn't it wasn't good enough or

SPEAKER_33: something it might have been just like a v1 or something but the v2 is going to be awesome insane

SPEAKER_191: the less your business spends on operations multiple systems and on delivering your product

SPEAKER_37: and service the more margin you have the more money you keep right you want to get fit in this new era here in Silicon Valley and in tech broadly but with higher expenses on materials employees distribution and borrowing of course everything is costing more so to reduce costs and headaches smart businesses are graduating to NetSuite by Oracle NetSuite is the number one cloud financial system bringing accounting financial management inventory and HR into one platform giving you one source of truth with NetSuite you're going to reduce your IT costs because NetSuite lives in the cloud and it can be accessed from anywhere this means you cut the cost of maintaining multiple systems with one unified business management suite and you improve efficiency by bringing all your major business processes into one platform slashing manual tasks and time-consuming errors over 37,000 companies have already made the move so do the math to see how you'll profit with NetSuite so here's your call to action by popular demand NetSuite has extended its one-of-a-kind flexible finance program for a few more weeks head to NetSuite.com slash twist that's NetSuite.com slash twist

SPEAKER_72: what the guest research means like if you look at the tabs we had there we had post production and then we had promotion the pre-production tab you will be able to enter the person's name it'll get

SPEAKER_41: everything on their LinkedIn profile and on that basis create a bio create an intro for you create an analysis of suitability for your podcast take all the past questions they've been asked on podcasts and see if those are good questions in the context of your show and come up with questions you can even

SPEAKER_60: ask and cover in the episode I have an idea for you free for up to a hundred episodes so if people

SPEAKER_28: want to build this out if it was free for up to a hundred episodes everybody would do it look at it play with it and then get incredibly frustrated because you hit your limit we've done a hundred episodes for free now you gotta convert and then you know as I told you when you make one of these like I had to

SPEAKER_24: take one for all in and I sent it to the team and I don't have no freebies here so it's all in using

SPEAKER_41: it yet or you're in touch with uh CEO John not yet but we're talking to John uh okay to get that going and actually I have a an example of a feature that we built around all in actually um let's show

SPEAKER_24: it let me show you that and remember no freebies for all in I'm trying to make people understand I don't like this idea of rich people getting free stuff although I had to take the free headphones from headphones.com which like this person was so generous and ridiculous I shout out to my friends at headphones.com for sending me these vocal headphones they've changed my life I literally for 10 nights in a row I've been listening to music at night and God I mean I I wasn't into Billy English uh and I listened to her top tracks and I was like oh my God this person

SPEAKER_37: is so talented um okay here we go so this is a exclusive feature for all in you're an all in

SPEAKER_57: super fan we'll get into that story next yeah so okay so uh I noticed Nick for episode 175

SPEAKER_41: he started changing the show cover art so some inside baseball for YouTube you have thumbnails for podcasts you have episode cover art and I noticed he changed the style and you know the font was off there's some new branding coming the font was a little off the alignment might have been a little off so what I did is created a template it now automatically generates the thumbnail for the episode in the format and branding of all in so there it is it put the episode 175 in the corner yeah so if I go to let's say I go to episode 172 and I'm just going to go here very simple generate and it's going to just generate it in the template of all in here's another idea for you you get that one

SPEAKER_24: and then why not give people five choices that use AI generative AI to give them five different views based upon what's in the episode we have that oh okay I love you man all in has I started this by telling you how much I love you as a founder it's just like I'm I'm so smitten uh you know I

SPEAKER_06: just some founders just you remind me of Alex uh or Travis Alex from calm or Travis or even Vlad from

SPEAKER_28: Robin Hood where you just know your customers so well and you just execute so fast I mean really I want all founders to stop here for a second and just think about the pace at which they're going and the understanding they have of their customer and you know I just don't worry about competition for you because I just know you're so obsessed with understanding the customer fully tell me the uh how you got my attention I think this is a super important story again I've invested three times in the company 25k I found University 100k at the launch accelerator which is now 125k by the way we just

SPEAKER_01: matched why commentary and Techstar is seven percent for 125 just to make it easy for people to make a decision we used to do 100 for six percent I just I don't know why I did that I just like the number 100 125 but it was stupid because it just created like cognitive dissonance when we say it's the same deal it makes it much easier and then uh in your seed round I also led the seed and so it's very rare by the way I've talked about my portfolio strategy of definitive winners likely winners I put you in the definitive winner category and I decided we would lead you around uh or co-lead it as the case may be uh which means we put a big bet in and that's because product velocity uh customer uh love for this product builder founders world-class design you know just so many things I like about this company but tell the origin story of how you got on our radar and maybe you could show it yeah so uh

SPEAKER_41: this was like a year ago I was starting to play around with um I was starting to play around with AI models around voices and you know my background I've been uh co-host on podcasts for a long time uh actually my one of my co-hosts on the on one of those podcasts became our CTO uh Greg he just started like a week ago and uh we kind of have that forced march on the weekend so that was amazing but yeah so background as a podcaster and also producing you know video editing so I'm pretty good at

SPEAKER_48: putting up a video uh let me see if I can find this I'll just search back in in Twitter yeah oh let's

SPEAKER_02: see but yeah you'll probably find your little secret weapon for getting on our radar here we go

SPEAKER_00: the peacemaker yeah you are the saxophist I'm the world's undisputed greatest moderator on the number

SPEAKER_112: one podcast in the world for now until the AI replaces you yeah I trained the AI to replace you sacks Ukraine Ukraine Ukraine Biden Biden Biden no Nikki Haley no stop making Nikki Haley

SPEAKER_218: happen the end the data set has been done all right everybody see you next time okay now was that

David Friedberg: me I think that was me that was you and that was the setup that was the setup for the AI all in

SPEAKER_81: show right because he said I'm going to replace you with AI and then I came back with a great retort why do people think Sacks and I hate each other you realize we're besties like in the truest sense of the word even though you know I like brothers right well I mean over things that matter but I

SPEAKER_28: respect his opinion I I don't know if he respects mine I assume but uh you know once in a while he'll

SPEAKER_230: say it but anyway keep playing here yeah AI Jason Calacatton AI Chamath Polly Hoppa Tia

SPEAKER_232: AI David Sachs AI David Freeberg we get the idea here

SPEAKER_07: let's get to the show everybody wants to hear the show but first for those of you who aren't aware on a previous episode of the all-in pod David Sachs wished upon a star that I Jay Cal the world's greatest moderator would be replaced by an AI well it's happened this is AI J Cal Larry all right I need to get this going just like I created the all-in podcast AI me is creating the AI podcast watch they'll say it was a group effort but here I am creating them anyway what are the steps okay let's create David Sachs hilarious it knows who he is obviously just from the information in the original data set which includes Wikipedia but I'm going to seed it with an additional prompt to train it better to

SPEAKER_10: make it more realistic okay Ukraine Ukraine Ukraine Biden Biden and now Nikki Haley okay

SPEAKER_11: that's all it needs initialize let's go AI sex you there Ukraine Biden Nikki whoa where are we

SPEAKER_15: Jake Kelly what is this I'm AI Jason and you're AI sex I just created you I mean it's so hilarious

SPEAKER_57: podcast episode yeah so it goes on we we did six episodes and um how many views did that first

SPEAKER_48: one get and did all the besties like or retweet it I I think most of you it went it went kind of insane uh let's see 600k all right so I want to pause for a second how many hours of work did you put into

SPEAKER_81: this uh it was a Sunday a full day 10 hours a few hours I'm going to just round it up to eight hours

SPEAKER_28: full day I'm going to make it easier 10 hours 10 hours of work it wasn't but we'll just call it 10 because that's an easy number and then since this time I've invested over a million dollars in your

SPEAKER_37: company and so if you divide by 10 hours you would get a hundred thousand dollars an hour it never took you five you got 200,000 an hour for making this and so I I want to just point out why this is important in the world a lot of y'all have been told to not do free work to not do spec work

SPEAKER_22: you're told to do that typically by people who've already arrived or socialist communist losers let me

SPEAKER_24: be clear doing spec work to impress the world and showing that you don't just build things when

SPEAKER_37: you're punching your little clock like a good comrade communist lunatic but you just do things in the world because you are passionate and interested you know what happens passionate people who are successful are drawn to you you absolute moron communist lunatics out there have got to get

SPEAKER_24: your heads examined spec work works now I'm not saying give free work to people that they can use so like if you said I want to you know write the transcripts and do all this for free and give you the website forever for free I probably wouldn't accept it because it's also true that successful

SPEAKER_37: people in the world they they have a budget for these kind of things and they're more than happy to pay for it but to get people's attention do but 10 hours of work and show that you are kick ass and by the way when you did this was right as AI was clicking and 600,000 people saw it and you gained I'm I'm certain hundreds or thousands of followers each time you did this yes 100% all right so everybody who's listening do work in the world independent of being paid and I have been asked to mentor many family members cousins nephews nieces friends of friends people who have kids who are stuck in the mud and I tell them oh you want to be I don't know a music producer here's what I want you to do pick a genre of music make a social media account that is you doing ambient music critiques remixes or analysis

SPEAKER_24: every day you wake up you do a tweet every three days you do a sub stack post twice a week once a week you do a tick tock video based on what you did in those other ones you know what's going to happen the world's going to recognize that you have a passion for ambient music you're going to get smarter and then lo and behold you'll get it smart people coming to you and you know I know this

SPEAKER_28: because uh vanity fair just interviewed me for some story they're doing and I don't talk to journalists but this and maybe I made a mistake and the journalists will screw me like they have many times recently but I took the chance to talk to him because he said he was a fan of this we can start for a long time he said hey I'm doing a story on all these vcs doing podcasts and so I said uh okay yeah I'll talk to you I don't want to talk about all in because it gets a little sensitive we agree to not talk to the press about all in because they're always trying to split us up you know and so we just agreed to be a united front don't talk to the press it's not worth it for us like if you

SPEAKER_24: want our comments this is the pot but I did talk about this week in startups I said listen I started doing these shows it was 14 years ago and I had Brian Alvey shout out to my bestie on the first episode he said uh how does this help you with LPs and raise a fund I said well there's three things that matter deal flow decision making and doubling down on startups so deal flow I found you because

SPEAKER_06: of my socials and I'm assuming you had heard the you had heard of all in obviously but maybe I've

SPEAKER_41: heard a lot this week in startups as well yes I had only heard of all in a friend of mine introduced me

SPEAKER_24: recently got me to listen and I was like wow I realized after that I became a sequoia scout because I had such a great network because of the podcast and then the sequoia scouts program led to me raising my first fund because David Sachs who's on all in now had been on this weekend startup so many times he was one of the first 10 guests yada yada yada and the podcast had driven a lot of what I did and I didn't do the podcast for money I did it for fun my own intellectual curiosity and here

SPEAKER_249: you are doing the same thing 14 13 years later 14 years later and you're off to a great start I

SPEAKER_52: didn't ask you about SEO metrics and those kind of things I've always tried to get my SEO going my

SPEAKER_24: metrics going on the web page because we have so many great guests so many great chapters what's our SEO strategy here and can we make an SEO upsell of $500 a month where you do something extra on an SEO basis for example take each of the chapters make a landing page for each chapter with a post written about each chapter with a clip of that chapter you know and links to each of those chapters maybe on YouTube like a really super power thing but I want to pay extra for it because I don't want to back to

SPEAKER_258: the arms race I don't want my competitors to have it necessarily unless they pay for it right within

SPEAKER_72: your arms dealer strategy where I guess we're the f22 Raptor but um yeah yeah yeah so okay I want the f23

SPEAKER_29: you know what I'm saying and I don't want people if they got the f22 and the Raptor or an f22 Raptor plus I want to play I want to pay for the plus just like you might pay for plaid in your in your

SPEAKER_258: Tesla yeah so what's the SEO metric strategy here is the site optimized yet for SEO is it driving SEO

SPEAKER_28: I haven't checked and can we put in some metrics like can we can we drop in Google Analytics or

SPEAKER_72: something yeah so we can drop in any tracking system um I think we've put in a g tag so uh Google

SPEAKER_41: Analytics we give all that content in the format that Google likes to see meaning uh schema uh JSON LD all that stuff is automatically done for you where we're going to take it next level and I think it's where that upsell comes in is those collated pages around recurring guests that is going to be killer for SEO and then just how we have that clipping right now that we just did for viral moments on your episodes I did a feature this was a few months ago you were asking about clipping for like just not for users for audience we made it so you can clip you know a specific segment it was audio only because we didn't have video uploaded at that time and it was relatively slow because it was happening on the computer with those upgrades we made very recently we have video now we have everything happening in the cloud now we can make it so the audience can create these clips that's the piece I wanted you

SPEAKER_06: to do because we have so many fans of all in and this being startups that they might like to make

SPEAKER_24: clips and send them out there I even was uh looking at a company that was saying it'll just pay people to post clips to their social media 10 bucks or 20 bucks wow and I thought wow that's a really interesting idea I would totally I mean I may not want to give money because that's lame but I might like to give a follow back from the account or my account or I might want to give a like for my account or a t-shirt or something like that right like more like climbing up the ladder right we got plenty of ideas that's when you know you got a great startup Edward you're amazing I'm so proud of you know how hard you work how dedicated you are and I just hope um if I if I ask you for a favor once in a while to do like a talk at the accelerator or found university you might be open to to making the time to do that for

SPEAKER_37: me every couple of months it'd be an honor thank you my friend Edward great job there's no discounts no freebies but if you're a podcaster you're not using podcast AI you're a lunatic and you're crazy

SPEAKER_24: I'm trying to tell all my friends that they should pop up one of these sites I mean if sure I'm saying if you're a regular podcaster because you're you're just missing so much and if you're a producer of a podcast you got to tell your podcasters to use this because I'll tell you what's going to happen they're not going to fire you and say I don't need a podcast anymore if you're charging a thousand dollars per episode to do the whole pre-show whatever what they're going to say is okay it's saving half the amount of time what can we do with the other half and say well I could book better guests I could write better emails I could do two more clips per week I could X I could Y I could Z there's always something more to do and so this is why AI is not going to get rid of jobs it's going to get rid of work and allow you to do higher level work that's my core belief of AI it's going to be like you know

SPEAKER_33: whatever percentage of the population was employed as farmers 120 years ago yeah it's like okay you're now

SPEAKER_41: going to have instead of a pickaxe you're going to have a tractor no problem and we're going to come

SPEAKER_272: down to one percent of the population precisely all right brother you could follow Edward Brower he is

SPEAKER_28: Edward B-R-A-W-E-R on X uh you can follow podcastai.com if you know any podcasters please send them this episode and I'm also doing the liquidity summit go to liquiditypod.com I'm using podcast AI for liquidity as well liquidity is a new experimental podcast where LPs and GPs get together and talk

SPEAKER_24: about investing money in high-tech companies and trying to get to liquidity and Powerwall returns we're doing the liquidity summit formerly known as angel summit if you've ever talked about the before but now the liquidity conference and I think we're at 100 right now so I upped it to 125 but then we're going to cap it if you're a GP an LP high net worth individual accredited investor or QP and you want to get into angel investing you want to meet people you can come to this event and uh you can apply liquiditypod.com you'll see the summit click on that it's basically three days in Napa we get there Sunday have dinner and poker Monday all day talks and uh dinner and poker Tuesday talks in the morning activities in the afternoon poker at night and then Wednesday closing brunch Chamath's coming freeberg's coming a lot of great people you know are coming and uh great speakers we'll see you there final plug angel.university I teach a $300 course it's maybe four or five hours I've just had angel investing companies all proceeds to charity we've donated no joke $175,000 to charity so far at angel university we've done the class 30 plus times it just inspires and educates people to become angel investors in startups like Edwards and I'm doing one in May and then I'll do one in the fall I've gone down to twice a year for this we do the 1.0 in the spring we do the 2.0 in the fall so get in on the 1.0 now it's happening in May it's only 300 bucks it's live on

SPEAKER_275: zoom and we'll see you all next time on this week in startups bye bye okay everybody I want to tell

SPEAKER_37: you about founder Fridays what are founder Fridays this is an opportunity for you if you're a founder

SPEAKER_276: to get together with a half dozen a dozen other founders on a Friday the first Friday of every month why is this important well if you meet with other founders you can talk about the things that are working at your startup and the things you're struggling with everything else in between and then you can trade notes and you can make friends it's really hard to be a founder isn't it you're alone all the time you've got to solve all these problems and other founders are having the same experience you're having it's isolating it can be scary it can be thrilling and people don't understand what you're going through if you go to a dinner party and there's one founder and seven other people you feel like a mutant you feel like somebody who doesn't belong there nobody understands why you're doing your startup why you're taking this risk the problems you're facing right they're NPCs this is a non-NPC event every first Friday of the month we do founder Fridays we're doing them now in 71 different cities and if this sounds appealing to you well you're a founder and you want to hang out with maybe seven other founders around a roundtable you can have breakfast you can have lunch you can have dinner you can have coffee you can co-work dinner however you want to do it and it's free we've been doing this for a couple of months now we've had 71 meetups around the world and 929 founders have joined I want you to join and I want you to come to the next one it's Friday May 3rd now if your city's not on the list what are you going to do you're going to apply to run your city with two or three other founders again for founders by founders from the number one podcast for founders this week in startups comes founderfridays.tech go to founderfridays.tech to sign up and you're going to meet all these great founders and we give like a little uh prompt and this founder Friday taking place on May 3rd we want you to bring two things with you your most significant challenge and one thing you wish you'd learned earlier we're going to go around the table and each person is going to do that and then you'll get feedback from your peers it's incredible it's magical and we don't want this to get big we want to keep it small so if you plan on going and you're interested and sounds appealing to you just go to founderfridays.tech

SPEAKER_37: t-e-c-h right great domain name founderfridays.tech and please take pictures and then share those pictures on twitter at mention us at twi startups at jason and it doesn't matter you could be in san francisco new york chicago la paris tokyo dubai these things are happening all over the world again 71 cities let's get it to 100 cities we've got over 900 members let's get it past a thousand go ahead and sign up and you'll be in touch with my team and we'll see you there once again founderfridays.tech you