SPEAKER_00: This Week in Startups is brought to you by Roman. Erectile dysfunction used to be tough to talk about, but now there's Roman. Go to getroman.com slash twist and get $15 off your first order of ED treatment, a free online visit, and free two-day shipping. LinkedIn Jobs, a business is only as strong as its people, and every hire matters. Post your first job for free at linkedin.com slash twist. And DigitalOcean's AppPlatform, a new platform-as-a-service solution to build modern, cloud-native apps. With AppPlatform, you can build, deploy, and scale apps and static websites quickly and easily. Use AppPlatform for free and receive a $100 credit for any upgrade at do.co slash twist. That's do.co slash twist. Crisis releases in theaters on February 26th and will be available on demand on March 5th. SPEAKER_03: Hey, everybody. Welcome to This Week in Startups. I'm your host, Jason Calacanis. SPEAKER_04: And today, a special treat on the pod, we're going to talk about movie distribution and the addiction problems we're having in the country with fentanyl and opioids with the director, Nicholas Jarecki. He has a new film out called Crisis, and you may have seen his previous film, Arbitrage, or some of the documentaries he's done. Welcome to the program, Nick Jarecki. SPEAKER_08: Thank you very much, Jason. Pleasure to be here. I thought we were going to maybe talk about your opioid dependence. Yes, exactly. SPEAKER_10: Well, in San Francisco, I mean, it's interesting that your film is coming out now. SPEAKER_12: You probably were working on it three years ago, I guess, four years ago. Yeah, it's been a bit of a journey. There is a delay. Yeah. And now, you look at what's happening with fentanyl in this country. It has become a super crisis to, you know, reflect the name of your film. This is a huge crisis in America. What made you want to do this film? What was the genesis of it? And I guess, how has the early reaction been? I watched the film, and full disclosure, I'm part of a group that put a tiny bit of money up to help the film get realized, and super proud of the end product, by the way. The film is just a great film on a cinema basis, but also makes you really think about how we got ourselves into these problems. But tell us a little bit about the origin story of Crisis. SPEAKER_07: First of all, thank you very much. SPEAKER_17: It's about 10 years in the making, because I had a good friend that I lost to opioids quite a while back. And this was before much was known about the issue. And, you know, he's a very bright young man, passed away at 29. And he had gotten, you know, it was a bit of a drug experimenter, just recreational, whatever. But, you know, then he ultimately found his way to opioids. And what happens, I think, in a lot of cases is people get into it. You know, it's a monkey that can sneak up very quick. And everybody's brain chemistry is different. But some people are really impacted by it. And so it took hold of him. And, you know, he was well-to-do, but it really can be quite expensive if you're, you know, if you go doctor shopping, and then at a certain point, you can't do that anymore, and you have to buy it from the street, something we examine in the film. And so I think he had a habit costing $300, $400, $500 a day. You know, and you can burn through a lot of money fast with a problem like that. And so ultimately what happens, what happened in the case of him, you know, people turn to heroin because it's cheaper. Now they turn to fentanyl. And so that took hold of him. And, you know, it led to him passing on too early. So, you know, it registered with me, but people didn't understand it. And they weren't talking about it. And there was more of a culture then of blame the addict. You know, people didn't understand these drugs and how they work and how they have changed the mind. They reprogram the human body in the case of some people. And so then this topic got more and more known as the problem became widespread. So I had finished arbitrage. And, you know, what I really like is, look, first and foremost, I'm an entertainer. I'm a storyteller. And I'm trying to make movies that people will enjoy. Give them, I like the thriller genre. So it gives them some thrills, twists and turns and a good story, all that. But I think at the same time, what I like to do is take a look at something in society that maybe feels a little bit off whack to me. So in arbitrage, we did the financial crisis. And we had the character of a billionaire, a hedge fund manager, and, you know, the corruption that he ultimately got involved in and how it affected him, his family, and all these other people. Here I said, okay, well, look, the opioid issue is something that's touched people. I know it touched another woman in my life just a few years ago. She's still around. But I had seen that it could really interfere with people's lives. And I thought, well, this is something that has not been explored cinematically at all. There's been no movies on the topic and, uh, and, you know, now I think you're seeing a few, my friend, Barry Levinson's got a TV show coming up later this year. That's going to touch on it as well. But, you know, uh, it, it, it started for me with that personal thing and then it went into research. And so I started work with some reporters at the Los Angeles times who had broken some wonderful stories about the pharmaceutical companies, what they may or may not have known about the drugs. And, uh, I also, like you have investments in certain things. I have investment in a biotech company. So the woman who runs that, a brilliant scientist, Dr. Emer Leahy, um, she really educated me about how drugs are tested and animal testing with mice and, uh, you know, the different phases that you go through in FDA. So I started putting together a story with all of this information. Then the LA times people gave me this wonderful undercover cop, Steve Opferman. He's retired now, but he was head of the LA prescription narcotics task force. And so he went around and busted people making illicit fentanyl and running pill presses. And so he showed me this whole world. He took me to the pill places, took me to the doctor clinics. You know, he had busted some crazy doctors who got whacked out on their own product. He said one guy he busted, he was writing scripts as the DEA came in the door and shoving things in his pocket. He was totally whacked out. And he go, well, you know, what I like to do as a filmmaker is say, I don't believe there's any villains, you know, maybe the occasional despot aside, but, uh, you know, usually the things we see in society are a result of some type of incentive for bad behavior. And then greed gets the better of us. I think it was Balzac who said behind every great fortune lies a great crime. And so I like this idea of taking a look at societies we did in arbitrage with the hedge funds and saying, well, maybe incentives happened here for people to cut the rules. And that led to the housing crisis, you know, with the collusion of the ratings agencies or whatever here, what happened that these drugs got so massively prescribed that they influence doctors, did they have conferences where they encouraged over prescribing? Did they maybe not acknowledge some of the health risks that were known about the potential for dependence with these drugs? And I thought, isn't this a kind of wonderful terrain to take a look around? Because when I make a film, yes, I want to entertain you. But, you know, I hope to push people to consider some larger issues. And I think that's the power of film that it can do. Right. SPEAKER_12: Well, I mean, and just to give people the proper context here, it is a great film. It is a great piece of cinema. You're a great director. And if you look at the cast you pull together, this is not like you are preaching to people, Hey, don't take drugs or we have to arrest these people. You're exploring it and still making it entertaining. Gary Oldman plays a doctor in the film. Who's doing research and incredible performance. I think, you know, one of the best, I mean, since Tinker Taylor, was that the other film he did that I really enjoyed? Like he really brings it. You can tell he cares. Arnie Hammer. Who's obviously had some controversy right now, but he's also fantastic in this. Evangeline Lilly plays a great mom. SPEAKER_04: Greg Kinnear, Michelle Rodriguez. I mean, it is a really great cast from top to bottom. You even put yourself in this one, right? It's, is it army or Arnie? It's army with an M, right? I always get that wrong. Um, and you put yourself in this one as well, but how do you balance in a movie like this, not being preachy while still getting a message across when you, cause you wrote the screenplay as well. When you're writing that screenplay, how do you, how do you make it? So you're not like talking down to the audience or hitting the chalkboard, like a teacher saying here, you understand that this is bad. SPEAKER_17: Well, I think, you know, uh, we see that sometimes in films that maybe aren't as effective, uh, a sense of, Hey, watch this movie and you got to eat your vegetables. You know, who wants to do a trend. Yeah. SPEAKER_25: You know, who wants to do that? I want to have a good time. If I see a movie and I want the movie to treat me as if I'm intelligent. SPEAKER_17: So, you know, without getting myself in trouble here, I think there's a lot of movies for better or worse that have, uh, told me things I might already know. Such as that, uh, black people are people to, uh, women are people to, uh, you know, and it's like, you go to the movie theater, like, guess what? I knew that when I came in, you know, so it's not, there's no real revelation here to understand this group of oppressed people. Uh, they really had it. Yeah. I already knew that. So I think always, uh, kind of treating the audience as if they are adults and they have, uh, reasonable IQ, you present the facts to them instead of setting up a situation of condemnation, you know? And I think that's why looking at these root causes of saying, well, uh, there's a problem here, but where is it coming from? Because we're all in the society together. You know, we all make these decisions together and we have a lot more power often than we think. Sometimes we feel powerless. This movie also has a lot about, you know, arbitrage was about a billionaire at the top of the world. This is about three characters and their associates who are really more normal people, everyday people. And a question I think we ask in the film is, can one person make a difference? Can the little guy stand up and fight the system? And of course, the system is very much rigged against that. Um, you know, there's almost a Machiavellian quality to it. You can't fight it. But I think in this film, these characters stand up and they do fight it. And I think that's something audiences really respond to. I've always loved those films like Humphrey Bogart classics from the 1940s. You know, he's a downtrodden man or, um, you know, you have even Betty Davis films in the pre-code era. You know, she's a woman of ill repute, but you know what they stand up and they do make a difference because they have conviction and they have their principles and they see something wrong in society that they fight against. So I think the journey of that individual is always more interesting than seeing, uh, you know the evil villain twirling mustache because the people that work at the pharmaceutical companies or, or, or, or, you know, drug traffickers or whatever. I mean, they're the heroes of their own story. I had these wonderful actors, Luke Evans and Veronica Ferris and Martin Donovan, who you may know from tenant or he was always a great independent film actor. He plays the owner of the pharmaceutical company. You know, I think it would have been very easy to make them, uh, kind of dark, a tall gallon hat type people, but it was, no, we don't want to do that at all. They think they're out there saving the world. And, and that what Gary Oldman's character is doing is junk science. He's, he's casting aspersions on their new painkiller. That's coming to market. They're fighting for what they believe in. So I just think that's always more satisfying to the audience to really present. Everyone is the hero of their own story. SPEAKER_28: It can be awkward and embarrassing to talk about erectile dysfunction, but we're going SPEAKER_12: to do it right now. Usually brush it off. We blame ourselves, but Roman is here to get the advice you want and the help you need with no shame. There's no shame in your game with Roman. You can take a free online evaluation and get ongoing care for ED, all from the comfort SPEAKER_31: and privacy of your own home. A healthcare professional will work with you to find the best treatment plan. And if medication is appropriate, Roman will ship you real medicine with free two day shipping. The whole process is very straightforward, simple, and most importantly, discreet. 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And you just think, wow, I could never get there. That is just an insane behavior that I think is scary for people. And you would have to be some level of desperation in your life to want to do that. But then oxycodone came out and it seems to be that that became a way for everybody to SPEAKER_12: try heroin under a doctor's supervision and that company and that amount of money that was made, which I don't know the exact history of it, but it was definitely this Purdue pharma company and this family and then distribution. What happened there? Because it's almost like they mainstreamed opioids. Am I correct in my cursory understanding of this, that they basically branded heroin and SPEAKER_39: made it easy to consume for people? I mean, I think we have to be careful here, you know, to be fair to all sides. SPEAKER_17: I've seen some early chatter on the internet from people who are, were a little bit worried about this film of saying, oh my God, he's not going to come out and attack pain medication. Is he because my grandfather has a terminal cancer or he lives with pain every day and were it not for these painkillers, he would probably kill himself because he can't live with that degree of pain and his quality of life would be reduced. And we have to understand that there are hundreds of thousands of Americans who live, unfortunately, under those conditions. If they've had a terrible back injury or whatever, they live with unconscionable pain and without pain management, they would not be able to continue on. So it's not the hope of this film to get rid of pain drugs. Um, what I think happened is, uh, you know, this is just my opinion, but you know, about 10, 15 years ago, there were some companies and oxycodone has been around for a long time. These painkillers, you know, this started with morphine in the civil war where they would give it to, uh, patients on the field. Um, but as they found oxycodone that became, uh, you know, the, the main prescription for more serious pain, um, I think, you know, there were time release oxycodone medications developed, uh, in the nineties, one of which is oxycontin. But I think what happened is there, there became a, uh, uh, perhaps an over prescribing of these medications. Um, and doctors, there was a, a, a good deal of marketing work done, uh, to convince the medical profession and the doctors that these are safe drugs and they don't cause dependence. Now, there were studies done that the LA times unearthed, uh, showing that in fact, these time release medications have a great, uh, danger of dependence among somewhere between 20 to 50% of those people who take them. So, uh, and that perhaps that research was not paid attention to it, it was, you know, I don't want to say suppressed, but it was, you know, cast over in favor of the miracle drug. I mean, one of the things that's interesting about pain in this country is that you can't SPEAKER_39: measure pain. There's no pain meter. David Friedberg: So the, in fact, I think they point people to a chart of like a grimace of a face. And so if you want a doctor shop, you can just say, I feel that the one all the way on the end, I am in extreme pain. Absolutely. You know, it was a confluence of circumstances led to this problem. SPEAKER_17: There's a great writer. I haven't talked about yet. Barry Meyer, uh, but he wrote a book, you know, a decade ago. And I think what happened is, you know, people rate their doctors. They say, did they have a good experience or not? Yes. And so, and as a result, the, the companies decide which doctors to hire because patient satisfaction is a component of that. So I think when it comes to pain, the doctor is trained to listen to the patient point to the chart and say where you feel. So if the patient's saying I'm in pain and the doctor isn't giving them something to help them, they're going to get bad doctor ratings and they don't want bad doctor ratings is they'll lose their job. And this was the story that was told to the doctors, perhaps by boosters of the pain industry or not. I don't know if you just saw McKinsey just came forward. I think it was McKinsey, uh, and admitted their role in helping facilitate promotion of opioids. So, you know, also there were conferences and there were sponsorships and, you know, bribes it's not the correct word. It's not a bribe, but you know, always grift. I mean, it might be the way to say it. Yeah. There were encouragements and inducements provided to, uh, those who prescribe pain pills. And so I think, you know, there was a, my father's a doctor, he's an MD, you know, they never prescribed opioids for anything in his day. And, you know, I remember as a kid, if my arm wasn't hanging off, you know, from a buzzsaw, he would be like a one Advil for you. That's it, uh, you know, so there was a much more care. So I think what happened is, you know, the promotion of these pharmaceuticals got out of control. The safeguards got taken away. Um, the, the, the, the medication, the time release stuff increased it. And, and so, and it was a big money machine. So, you know, you see all these things come together. It's no surprise that the restrictions on prescribing these things loosened and, and you speak about how do they get to the needle? You know, it's a great question. I mean, this is a story I heard over and over again, someone injures themselves at work as Evangeline Lillie's character does in the film, they have a back industry construction worker, he falls on the job, he gets a prescription for pain medication, let's say it's a oxycodone time release, he takes it, he's one of those 20 to 50% of people who his brain doesn't take it easy, he gets very dependent on it very quickly. Okay, he goes back to the doctor, he's still got pain, doctor doesn't want to give you another one again. You know, he plays this game with his doctor for three to six months. Finally, the doctor says, Hey, Joe, I can't give you any more. And he said, but what do you mean? He's addicted now, he has to have it. So he goes to the street, he gets it from the street at 20 to $30 a pill, which is where the dealers in the movie are bringing it. And then after that, he burns through his 401k, he's out of money, he's still addicted, he's more addicted than ever, what does he do? SPEAKER_20: Now it's time to go to heroin, because instead of $300 a day, it's 10 or $20 a day. And he can make that work. SPEAKER_12: Is that really the difference in price? Wow. Yeah, I didn't realize that. So when you look at a complex system like this, and you do research for years, and you make a piece of art like this, you start to realize this is a system that has many players and many factors that just basically spiraled out of control. And at the core of it are a group of individuals, basically not taking ownership of what they're doing. You know, the doctors are basically looking to get better reviews, they're being generous with the prescriptions. There are consulting firms that are getting paid off, you know, through, uh, maybe it's a consulting fee, or maybe it's a green lighting of something. SPEAKER_04: And then finally, this super drug comes out fentanyl. And I think that this is the part of the story where we start to realize, my God, we made this terrible mistake by over prescribing pain medication, reprogramming people's brains. And then somebody had this idea that fentanyl, which is unbelievably powerful and unbelievably cheap, is going to be the next super drug. When did that come into the picture? Because I don't know if it was maybe three or four years ago, I heard about fentanyl and how deadly it was. But now we see in San Francisco here, where we don't do any enforcement that fentanyl has taken over, it's being shipped from China, people can order it on the dark web. And my understanding is three or four tiny specks of it is the proper dose. I'm not telling anybody proper dosing here, but there's a picture on the internet of vials. So to be clear, don't take fentanyl. SPEAKER_12: The amount of heroin in a dose versus fentanyl is like a fraction. And it's a fraction of cost. So we went from three to $500 a day to get a illegal prescription off the street, then to $20 for heroin. SPEAKER_09: And then what is fentanyl in terms of the price to high ratio? It's insane, right? SPEAKER_17: Well, you know, fentanyl is not new. It's been with us. I think it was first synthesized, a synthetic opioid. It's been first synthesized in the late 50s. And it came into widespread use in the late, well, not widespread use, came into use in the late 60s. So it's been around. There was, I think, duragesic, which was this fentanyl patch of gel, came into use in the 90s. I remember I actually used to know a woman who was a drug addict. She would cut open the duragesic patch or the duragel patch and take the fentanyl and put it on her gums. I mean, this is the length people will go to because their brain pushes them to do it. But I think you hit the nail on the head. You know, as with most things, it's an economic matter. So fentanyl, so cheap to produce, can be produced and so potent, can be produced, you know, at now a fraction of the cost of, say, oxycodone. And it is being made in precursor form in China. And then up until a couple of years ago, at least, you could go on, I think, Baidu or Alibaba and buy it. You didn't have to go to the dark web. It was freely available for sale, the precursor elements. So you could get a whole batch of fentanyl, cook it up in your basement, as in fact, the Hells Angels were involved in doing that in America and different biker gangs that Steve Opperman had busted in California, and make a whole batch of fentanyl. And it's so potent that during some of these raids, you know, the cops, the undercover cops, they go in, they have to wear a hazmat suit. Well, I guess somebody, some of them have died, right? Yeah, if they get a few, you know, micro kernels on their hands, it could be a fatal dose. It's insane. So it's, it's, it's extremely potent, extremely powerful. It has its uses. If your grandfather has terrible pain, he may want to take fentanyl, it may help him. But this is not a drug that should be played with. And so I think because it's, you know, a few cents a dose to manufacture, this is a great boon to the illicit drug industry. And that's why we've seen it growing and being mixed into heroin to give it more kick or, you know, even, God forbid, mixed into cocaine or people take it and then they have a, you know, up and down reaction, a heart attack, goodbye. So, you know, really, one use of this could take you out. SPEAKER_12: Pernicious, uh, eventuality that came from all of this, which is we got all these Americans addicted to it because they had some varying degrees of pain. They start doctor shopping. And then we turned off the spigot at a certain point. And they said, you know what? Too many people are abusing it. We turned it off without a plan. And then from what I can tell of how to deal with those people who are addicted, so we never addressed, Hey, who is giving all these prescriptions? How do we give them a, um, an exit ramp here, a safe landing? And of course, they go to the streets. And then this is where it becomes really pernicious. SPEAKER_09: They were taking fentanyl. And as in the movie you show, they make pills out of it. They're making basically oxys. That are a magnitude more powerful because you're using fentanyl instead of whatever's an oxycontin, correct? SPEAKER_17: Yeah, I mean, I think that's well said. Look, this is kind of the American way, isn't it? We, we create a problem. You know, we create an economic incentive that creates a problem. It spirals out of control until there's a big explosion. And then we go, Oh gee, now what? And by the way, unfortunately, now what in America usually means, Hey, sweep these people under the rug, let's move on to something else. But in the case here, unlike the housing crisis where you've got, you know, economic devastation, you have loss of life here. You have loss of blood and treasure. Um, you have hundreds of thousands of Americans have died from this and it is not drug addicts from the inner city. This is your brother. This is your, your mom. Uh, I just saw a post on the internet the other day, someone brought to my attention or 16 year old son died a few nights ago of a fentanyl overdose. This is a Gary Oldman said, uh, you know, this is hit like category five. You know, you have normal, regular people. It's cutting across all walks of life and, um, and it's so innocuous. It starts with a little pill. It starts with popping a pill at a party. SPEAKER_39: That or a doctor gave you because you twisted your ankle. SPEAKER_55: Yeah. SPEAKER_12: The new year is here and that marks a fresh start for your small business. We're hiring a bunch of people at launch in 2021. 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I wonder when you were doing your research that it seems like the prescription industry where you just write on a piece of paper and then something gets shipped and they don't check and there's no central registry. So I remember the Corey Haim who died, the actor who's friends with Corey Feldman. I guess they were in a bunch of movies together. He died of some overdose. He had 10 doctors and was going to 20 different. I'm just making a number here, but he seemingly had a dozen doctors. If I remember the story correctly, he was going to all these different pharmaceuticals, all our pharmacies all around Los Angeles. And that was basically his job was to go around to a different one every day and get some. So he doctor shopped as a celebrity and there's no central registry where the, the Walgreens or the CVS on different sides of the street even know that you're got two different doctors David Friedberg: ordering two sets of opioids. SPEAKER_17: Well, I mean, that was the case that for many years, there is now a central registry. Um, so if you go in, they do try to check if you've been doctor shopping and everybody's got to go through a clearing house. It's up to, I think it's up to the States, whether or not they want to adopt that. There's a federal database, but you know, it's only come online in the last few years and it's a reaction to the, the enormous number of people who've died. Um, so I think, you know, society is catching up now. I think doctors have become more aware, Hey, this is not a one for all, you know, this SPEAKER_56: is a dangerous controlled substance that you really got to use only in the right circumstances. Don't be so liberal with this. Uh, don't listen to what the companies are telling you. They tell you it's safe. That doesn't mean it is. SPEAKER_17: So I think we're seeing strides and steps forward. SPEAKER_57: And I think society now is starting to hold some of these companies accountable for their role, um, in, perhaps. SPEAKER_09: Ignoring the science. Settlements, right? I mean, we talked about McKinsey. They settled for 600 million for their role in all of this. SPEAKER_12: And then the Purdue pharma company, which was owned by the Sackler family, uh, that makes oxy. Cotin. Is there two names for it? SPEAKER_60: Oxy content is a time release oxycodone. SPEAKER_12: Got it. And so they were making this and they made tons of money. And I think you kind of did a little nod to them because the Sackler family, uh, which took down 10 billion or something because of this, uh, in, in profits from just a cursory Google search, they were donating like crazy to art galleries and, you know, benefit dinners. So you had them buying off essentially the halls of power and society by just splashy cashy SPEAKER_62: donating money everywhere. And you did put that in the film. Was that like a little parallel there? SPEAKER_63: Well, uh, I, I, I, you know, it's up to people to draw their own conclusions. Right. SPEAKER_08: It's a fictional story based on any one person or group. But I think you see, you know, that, that, that type of situation is, um, you know, it's SPEAKER_17: not, it's not in only set upon one person or one company. I mean, there's, you see that in politics all the time, big donors, you know, whether it's Enron or whoever, um, you know, and, and, and I mean, the Sacklers are very interesting people, uh, you know, family that in many ways has, has done a lot of good and always been patrons of the arts. But you know, if they had knowledge and I'm not saying they did, if they had knowledge that the product was harmful and was not safe, then it would have been nice to have disclosed that earlier. Again, hypothetically, I don't know that I don't think all the facts have come out and I think they will continue to come out who knew what, when, I mean, they did have executives the company plead guilty to things. I believe, uh, even 10 years ago, you know, that's for the justice department to figure out. And I think they will in due time, uh, figure out what the accountability has to be. But ultimately, you know, this film is about, uh, just opening people's eyes to what it is, taking a look at it from these different sides so that people can know the complexity of the problem. Some people say, oh, well, what's the solution? What are you going to do with these drug addicts? You know, you, you called it. SPEAKER_56: It's like, what happens to the people now that got into this thing? You know, and for sure there's hundreds of thousands of them left. SPEAKER_69: Let's discuss that for a minute. Knowing what you know now and the research you've done on this, I'm not painting you as an expert SPEAKER_12: in recovery, but it is incredibly hard to recover from opioids. It is perhaps the hardest. You are basically guaranteed to relapse, even if you do go, and it might take multiple times. Is there a way to, um, really at scale, you know, get people to recover? We used to call people junkies, uh, people who were specifically addicted to heroin. This new group, I guess, I don't know if that is that term derogatory now or not. I'm not sure. But the basic, uh, belief was a junkie cannot be cured. Once a junkie, always a junkie. Now with people on fentanyl, is that still applying? SPEAKER_09: Is there any hope for people to recover? Or is this just a death sentence? SPEAKER_17: Well, listen, I think, um, you know, things like recovery, very complicated. I mean, historically, there have been very low rates of recovery from opioid addiction. I mean, we're talking about maybe lifetime recovery rates of 10 or 15%, uh, you know, SPEAKER_39: oh, that's, that's who makes it. SPEAKER_04: Uh, but you know, I think that thinking about that for a second, Nick, I mean, how does that even address public policy of how to deal with it? We basically are saying nine out of 10 people are not going to recover. Nine out of 10 are not going to recover. SPEAKER_75: I mean, that's staggering. SPEAKER_17: I mean, that's the past. Hopefully there's, there's paths to the future. You know, there's, there's new treatments, um, you know, for a while there was, um, uh, you know, um, uh, heroin alternatives. Um, now Suboxone has become, you know, popular. There's also experimental treatments with, I think Ibogaine or other things. I don't know how good they are. Uh, they've even looked at CBD as a treatment path where they've found some promise and I've gone to, uh, uh, to some, uh, lectures, I went to one, uh, in New York at one of the hospitals, I think Columbia Presbyterian, uh, where they looked at that as a potential road. So there is, you know, what's the answer? The answer is just like anything else. Let's put some money into it. Let's make awareness of treatment. Let's destigmatize addiction. Let's get, you know, proper treatment facilities. I mean, I went to, when I was researching the film, I went to some of these places that quote unquote treatment places in Detroit, you know, the film set in Detroit. My mom's from there, part of the film set there in the ghetto and eight mile, you know, I went there. I mean, you go into one of these recovery places. It looks like a bomb shelter. You sign in at the front. You don't even have to show an ID. They give you your suboxone. You just give them 50 bucks. And you know, some people figured out a way to get high off suboxone or whatever. So it's like, that's not the place where you're going to go and get cured. You know, you need proper medical facilities. You need some investment. You need a destigmatization of the attic, which I think is coming along. I think people are understanding now addiction is a disease and you could be a victim of circumstance. You're not a garbage human being. And I think you just need additional funding put into treatment and and you need you definitely need the decriminalization. I mean, that's one of the tragedies of the American drug war putting people in jail for for having a drug problem. SPEAKER_77: Let's talk about that for a second. SPEAKER_12: We have a very acute problem here in San Francisco where they're not doing any prosecution of criminals. And from my reading of it, when you don't prosecute fentanyl dealers or any dealers, you lower the price of drugs and increase consumption. If you enforce the arresting of people selling drugs, obviously, the cost of drugs go up, the SPEAKER_09: usage goes down, it's harder to get. And San Francisco has basically become the Mecca of fentanyl where you can get the lowest prices and you literally can smoke it in front of a police officer and not be arrested. SPEAKER_12: So we're actually trying that experiment and it's caused incredible chaos here in the city. Do we if can you be in favor of drug legal legalization for a class of drugs, but then say, you know what, for this class opioids specifically, they're just too dangerous. Nothing is good. There's there's no way in my mind of how you would ever compare cannabis, MDMA cocaine even, or LSD, or mushrooms, or any of these others controlled substances to fentanyl. SPEAKER_45: Am I correct in that? And that maybe these things have to be judged differently? SPEAKER_57: I don't have the answer. I know one's had the answer to the American drug war. SPEAKER_73: I think what we know is that prohibition as it has stood in this country for the last 50 years has not worked. Uh, we had a record number of people in prisons, uh, disproportionately black, Hispanic, um, you had the disparity with crack. That was the last scourge, remember, and you got 10 times as much time in jail as if you had powder cocaine, even though they're the same thing, uh, mandatory minimums, federal sentencing, SPEAKER_17: kingpin and trafficker laws. I mean, more drugs than ever come into the country. So did they succeed? I don't think so. And there was a devastation that, that brought, what is the answer? I don't know. I do know that a big component of the answer is education and getting the word out to the public or about the dangers of these drugs and specifically opioids. And I think, you know, that's been where we've seen some really good reporting in the times, LA times, the York times, and we've seen a lot of pretty top scientists step forward and try to educate. So they at least get rid of the doctor problem. I mean, this is a worldwide problem, but it is kind of, uh, the epicenter of it here as America, and that must have something to do with the pharmaceutical company incentives and the Oprah prescribing. So I think, you know, what I tried to do in the film is you see, you know, the other characters are kind of on the street level and Gary Oldman, he's fighting the pharmaceutical company up at the top. I tried to show that how the decisions in that boardroom, the decisions in the lab, the ramifications they, they could have as they come back down the chain. And maybe I made a little bit of indictment of FDA politics and, you know, whether the FDA was too lenient with some of these organizations, you could criticize me and say, Oh, I'm too hard on the FDA. It's a great organization, whatever. But I mean, the fact is these controlled substances, they, they, they didn't come because drug addicts sought them out. They came because they were promoted to people and that's what caused the problem. SPEAKER_77: Yeah. I'm thinking about the legalization issue. It seems to me like if we, as we've legalized cannabis and created a path for other drugs to SPEAKER_12: be legal, um, obviously people are working on MDMA and, and I think psilocybin, uh, the active ingredient in magic mushrooms is decriminalized in a lot of places. We, we see crime from those categories of drugs go down. I'm wondering if allowing people to take those drugs would prevent people from maybe going SPEAKER_85: all the way to this drug or maybe they're just too independent phenomenon occurring. Simultaneously. SPEAKER_17: It's, it's hard to say, I mean, they, we've seen experiments in other countries where they've decriminalized hard drugs, uh, and it has led to a reduction in usage, um, and a reduction in deaths. I mean, maybe because, you know, if you, if you can get your, you know, drugs from some government injection place, I mean, that's not going to be spiked with deadly fentanyl, you know, and maybe there'll be more apt to send you to a treatment program. I mean, you talk about San Francisco. I read, uh, there's a great writer, Philip Bourgeois. He did a wonderful book, uh, Righteous Dope Fiend, which was a photo essay of the heroin addicts living under the San Francisco bridge overpasses. And, you know, that was a big inspiration for this film. And you see these people wanted to get clean. They were struggling. They were addicted. They would go to treatment programs. They wouldn't have a bed. They would get kicked out. They go back to the homeless camp. I mean, the system is not really set up to help these people, you know? So, I think there's got to be a lot more funding towards treatment. And I think, um, you know, even that in education, by the way, maybe there's got to be more funding to developing safer alternatives to these drugs. I don't think anyone wants to play Russian roulette with fentanyl. You know, they have a need. They're an addict. They have a need. They're filling their need. So, we got to look at the top, at the root causes. Let's look at the pharmaceutical industry. Let's look at, uh, regulation. Let's look at investing money into safer alternatives. Let's look at treatment, you know, putting, uh, you know, Mr. Big in jail for his illegal, uh, shipment of fentanyl. SPEAKER_73: Listen, if society has taught us anything, if history has taught us anything, there will be another smuggler who takes his place. You know? It'll be 10. Yeah. SPEAKER_12: This Week in Startups is brought to you by our friends at DigitalOcean and their app platform. This is a new platform as a service solution to build modern cloud native apps. SPEAKER_31: With App Platform, you can build, deploy, and scale apps and static websites quickly and easily. Simply point your GitHub repository and let the app platform do all the heavy lifting. Since DigitalOcean runs App Platform on their own infrastructure, your costs will be significantly lower than with any other product. And no big price jumps as you scale, right? You're not going to get that surprise bill. It's built on top of DigitalOcean, Kubernetes, Kubernetes, if you're a developer or you're in tech, you know what that means. If you don't, uh, look it up. It's a K-U-B-E-R-N-E-T-E-S. And that provides a smoother migration path. So you can take more control of your infrastructure setup. There are three basic tiers, starter, basic, and professional. Starter is great for basic sites. Basic is better for prototyping apps and professional works best for production apps. Use App Platform for free and receive a hundred dollar credit for any upgrade at do.co slash twist. SPEAKER_04: Do as in DigitalOcean.co slash twist. I wonder if you have any insight into our relationship with China, which is where this fentanyl is coming from. It does seem like they're sending just enough drugs here to kill a hundred thousand, two SPEAKER_12: hundred thousand people every year, whatever it is. It's, it's close to a hundred thousand, I think. I mean, shouldn't we just put our foot down with China and just say, listen, if, if you don't stop this, if the, if you don't solve fentanyl coming here, you know, we're going SPEAKER_89: to stop making our iPhones over there. SPEAKER_08: Well, I, you know, listen, I, it sounds to me like you're very good at asking a lot of provocative questions, which maybe could be considered audio clickbait. Uh, so you're not going to, as the host, okay, you're not going to get me on here. SPEAKER_92: Uh, no, but you don't want your phone, you don't want me to get bad to China. SPEAKER_17: Uh, well, listen, um, I look, I honestly, I don't know. I'm not in the state department, so I don't know all the internecine stuff that goes on up there politically. I did read that China had taken enforcement measures to try to crack down on the illicit fentanyl. Um, do I think there's a government directed death campaign? No, I don't. I think it's always the same thing as Gary Oldman says, follow the money. You know, if there's money to be made in smuggling, if there's money be made in illicit diversion, someone's going to find a way to make it. So I think, you know, do we maybe have to get tougher on the border? Do we have to get some cooperation from the authorities there and know that they're really cracking down and that you can't bring these precursor chemicals in here? That's probably a good idea. SPEAKER_65: You know, if there can be state intervention, it would help. SPEAKER_77: Yeah. Let's talk a little bit about the movie business. You made this film before the pandemic, pandemic happens. SPEAKER_12: Theatrical was always challenged, uh, or not always challenged. It's been challenged in the last decade or two. And so now the all movie theaters close, you are a fan of cinema and making great, you know, thrillers. What is your outlook for your movie and movies in general? Because it does seem like there's a group of people who are saying theaters are never coming back. It's over. And they were already having a challenge. SPEAKER_09: What are the dynamics of making a movie like this, an independent film, guessing 20, 30 million dollar budget, something in that range. What happened to your film during this whole pandemic? And now that it's coming out, what happens to the economics of it? SPEAKER_17: Thankfully, the budget a little bit less than that. Look, it's a strange time for cinema. I mean, cinema was already challenged by home entertainment. And I've been on both sides of this. You know, I love the theater experience. My friend David O. Russell, he says, you know, people need a tent. Um, and it's, I think it's an interesting comment because films in a way in culture in the past have been something of a religious experience. You know, you've seen The Godfather, you've seen Iron Man, or you've, you know, and everybody gets together and there's this shared group in a dark room. Star Wars, yeah. And you feel a sense of connection to your neighbor and you feel like there's a cultural conversation. And also the sound and video, you know, audio picture. I mean, I went, I did ever shot this all on 35 millimeter on film because it's, in my opinion, the best origination format, still much better than digital in its, in its fidelity and its quality, um, and how it reacts to light, uh, you know. And so it was all designed. This was mastered in a great mastering stage with Dolby and all the, you know, it's all designed for this incredible ride in the theater. Uh, cause I think the film is quite thrilling. Yes. But, uh, okay. Well, now we were already facing competition, uh, to get people out to the theater from home entertainment because a lot of people are more comfortable being at home. Okay. The pandemic basically killed the theater business for the time being. Now it started to recover in some areas where the COVID has gone down. We're releasing this film in a few hundred theaters, uh, nationwide. Yeah. On February 26th. Um, and then we're following it a week later with it being available in the home. Um, and so this was a strategy we did on arbitrage where we saw there was a certain contingent of people that wanted to see movies in the theater and wanted that experience. Then there was a certain group of people who were just as happy to have the experience at home. And I mean, I remember not to sound self-congratulatory, but we had gotten notes from people who were disabled or in a wheelchair, whatever they, they, they couldn't come to the theater, but they loved that they could see arbitrage at home and participate in that first run part of the conversation, you know, this is what's in the culture. So I think offering it to people in multiple formats is okay. I hate to see the theaters going away and I hate to see the theaters being programmed exclusively with the blockbuster because, you know, I think American culture in a little bit, it's not, you know, they say, oh, well, that's what they want. That's what they want. It's not only what they want. You know, they want to an extent what they're given. And so if, if, if intelligent adult films are relegated only to the home viewing experience, I do think something will lost. So be lost. So I hope, you know, I, I using a company called Quiver Distribution, which is a new startup company, very nimble, uh, run by some friends of mine. Uh, and you know, they were very down for the mission of let's do the theaters where people are, where it's available. So we're in Texas and Virginia and different places, you know, uh, where people feel comfortable with that and then let's go at home where they're not comfortable that let's use these two to feed into each other because still films that go in the theatrical ecosystem will receive more press coverage. They, they're a bit more of a moment, you know, you know, that it has that mark of first run theatrical quality. Someone was willing to spend millions of dollars to put it out, which is what it takes. SPEAKER_84: Uh, you know, so arbitrage that film was, and then that was 2013 or 2012, 2012. Yeah. SPEAKER_10: Yeah, I mean, it was one of the first films to do this VOD and it set a record for revenue. SPEAKER_73: And then I think eventually it'll hold the record, I believe for the highest grossing independent film to ever be released day and date. SPEAKER_12: Yeah. And that really has changed the economics of this in a good way or in a bad way. Cause DVDs we know kind of disappear. That was a money printing machine for Hollywood, but you still have, you know, foreign territories that will fund a film. And then you have this VOD are the VOD providers advancing money, or is it a clear path to profitability SPEAKER_35: or not? SPEAKER_17: Well, it's interesting, you know, so arbitrage we did back then, I think we were only in a couple hundred theaters. We managed to do in today's money, almost 10 million, uh, then we had about 15 million on VOD. This is just from North America in the rest of the world. We did a traditional release, no VOD grossed, I think 30 or 40 million overseas before television. Um, so, but, but looking at the American market, interestingly, they were never able to repeat that VOD success after arbitrage. And I, I spoke with my distributor then, which was Lionsgate about why, uh, and a roadside Howard Cohen, who ran that and he said, you know, the stars hadn't embraced it as much. The public hadn't embraced it. Uh, you know, they did for that movie. Um, but they never got there again, so now we see the pandemic, things have changed and they've been doing these home releases and people have gotten more comfortable with it. So we hope that we will have people transact, uh, and rent the film from us. I mean, it is a performance, you know, film business in some ways is for, for all of its problems and its favoritism, uh, it can be very democratic in the box office. So we live and die by whether or not people pay $6.99 to rent this movie or $7.99, uh, you SPEAKER_104: know, when it comes out. SPEAKER_12: Word of mouth, like, I mean, it's still the industry word of mouth, play some role people enjoying a film. I would think it'd be more pronounced, uh, for, uh, VOD release, right? SPEAKER_17: Absolutely. I mean, I always think of what you told me once about the gun, the idea of the gun, you SPEAKER_107: know, the great reviews and the, you want to have, you know, your, your, your stars looking like that or whatever. SPEAKER_62: Yeah, you know, lots of five star, some four star, and then very little three, two, one, uh, yeah, definitely. SPEAKER_77: Uh, so let me ask you an artistic question as, as we wrap here. Um, and thank you so much for people who, um, are at home right now. Go ahead and just order crisis, uh, and watch it. It's a great film. David Friedberg: Some people might say similar to crash. Is that a compliment? I would think. SPEAKER_17: Absolutely. I mean, I've, I was a big fan of all of these multi-plot movies and I felt like they disappeared in traffic, pulp fiction, 21 grams, LA confidential in a way crash, I think we said, uh, so, you know, I love that storytelling from multiple perspectives, especially with a topic that's broad and complex, like opioids, you know, to focus in on one thing. Okay, that's for a certain type of film, but to give you a kind of the scale and scope, you know, and this is partially an action picture, partially a thriller, partially a drama, uh, you know, it just felt like it was befitting of that treatment or the treatment befitted, you know? And it was fun for me as a director because I love actors, you know? Yeah. Michelle Rodriguez, Lily Depp, uh, you know, uh, Gary Oldman, all these great, uh, people who, who can come in the film, these people really work for nothing, uh, and, and, and gave of themselves in their time because they were interested in the topic, um, and cause I called and harassed them endlessly. Thank you to my friends who did it. But it was, it was fun to have a canvas like that to paint with, you know, and to see what they brought to it. I'm, I really love the actors and I'm very stimulated by their input. So, you know, I like to work with them in developing their character and let them bring their own humanity to it. SPEAKER_12: As a director, uh, we're seeing people have a real tolerance for the miniseries all of a sudden. Queen's Gambit, Zack Snyder is doing Justice League over again as I guess three, two hour parts. So it's a six hour superhero film. So not quite a series, but something in between like a miniseries. Is that appealing to you as a director or do you like the two to three hour go to a theater style of art creation? Or do you think that there's something new happening where everything kind of becomes one thing? SPEAKER_04: Uh, and I know our, uh, your, your friend and, and I'm a fan of Brett Easton Ellis. He's been talking about this on his podcast, the Brett Easton Ellis podcast, you can sign up for on Patreon a lot. Um, it does feel like there's some singularity going on here where. What you do as a film, like this could have been a six hour or an eight hour series as well. So did you think about that? And are you thinking about that as a storyteller of, Hey, maybe I can get eight hours to really unpack this and really make it richer? Or do you like this beautiful bow that a two hour, three hour movie creates where you, you drive to a theater, you give yourself over for those two or three hours to the film, and then you afterwards go have coffee or a drink and talk about the film. How do you think about it artistically? SPEAKER_17: Well, as, um, as Harvey Keitel once said to me, uh, when I get there, I'll come back and tell you about it. SPEAKER_25: Uh, but you know, so I haven't done that yet. I've been, I was raised in the film. I loved, you know, we would go to the movies together and we would go to the Angelica where you were trying to kill the guy in front of us. Uh, uh, and, uh, or, or, or where, where was it where we were at? Um, we were watching Iron Man and we clapped in the theater and then this guy yelled out to me, kill yourself, uh, which became an incredible, like, uh, inside ourselves. Yeah. Um, and, uh, uh, but, but, but so, you know, we love that taxi driver, uh, you know, Catherine Bigelow hurt locker, like we love all that stuff. SPEAKER_17: And, and I think, listen, that's the art form I was trained in, uh, but there has been the emergence of this new thing. We saw it start with the Sopranos and we saw it start, you know, in many ways with these, you know, longer format things. Now I think what's happened is it's shrunk down to these mini series. And I do like, I love the Queen's Gambit and I thought it was brilliant. Amazing production value. Yeah. And, and, and, and the story, you know, unlike some of the series where you see, unfortunately, they play themselves out because you don't really have 60 hours worth of stuff to say. Right. So you end up with power plays and the kind of recycled genre elements of, oh, the show SPEAKER_39: jumped the shark, you know, even happens to the best of them, uh, uh, except for The Wire where they seem to be able to go on forever, uh, seems like five hours or six hours, five SPEAKER_113: or six seasons. It's time to, yeah, put a bow on it, call it a day. It's time to wrap it up. SPEAKER_17: Yeah. Time to wrap it up. Um, but I think for me, listen, it's, it's something I would love to experiment with. I've yet to find a financier that's ready to back me in that pursuit. Um, but hope springs eternal, um, and, you know, for now I'm still making films. Um, but, uh, you know, I think, I do think the television, especially the limited series is a very valid form. I've loved some of them a great deal, uh, true detective season one, um, you know, great other things I've seen, you know, like this queen's gambit that are extremely powerful. Um, so I think the form, uh, you know, the form can shift and move. And I think, you know, uh, ultimately finding the story is the hard part. SPEAKER_130: Um, you know, so, uh, I gotta keep working on that. SPEAKER_12: What about this next generations? You and I are Gen X, there's millennials and then Gen Z. And one of the, um, complaints I think people had about Gen X was that we were short attention span because of MTV. Now you have smartphones in this next generation. And I don't know if you have this experience, but when a movie's bad, you kind of have that SPEAKER_04: device in your pocket and you're kind of want to look at it. One of the reasons I liked going to the movies was I had the discipline in a movie to never take my phone out. I would never do that. But I find when I'm at home, if a movie is kind of hitting or one of these series is hitting a low point, I might look at my phone and then all of a sudden I miss something amazing. And I'm like, I have to have some kind of a discipline here. What do you have this experience? And what do you think this constant distraction is doing to people being able to just enjoy a piece SPEAKER_31: of art for two hours and let their brain and kind of absorb it and give into it? SPEAKER_25: Well, you know, one of my heroes is Quentin Tarantino. SPEAKER_17: And I was lucky to meet him and Eli Roth. They were two of the people I met when I first moved to Hollywood, I was a nobody and I met them at a Mexican restaurant. And they were nice enough to give me their phone number. We stayed in touch all these years. So, but about eight years ago, 10 years ago, I was at a party with Quentin, and something came up about a movie. And I said, I said, Oh, yeah, yeah, I heard that was a piece of trash. And he got all really upset with me. And he was like, I'm sorry, what did you just say? I'm like, Oh, yeah, that movie. Yeah, I heard that was trash. And he goes, Did you see it? I said, No, I just heard about he said, he said, How could you dare to speak about a SPEAKER_57: another artist's work that way? If you haven't seen it and evaluated it yourself? SPEAKER_25: And I was like, crushed, I was like, Oh, and I like when I remember I was with my friend Richard Kelly, the director, and I went off, and I'm walking with some premiere and I'm walking around. I'm like, Oh, my God, Quentin just said I'm garbage like that. So Rich called me on my cell phone. And he's like, Where'd you go? I'm like, I'm in the corner crying, I'm saying, you know, and he's like, Get back here. We're going up to Quentin's house. A bottle of crystal and he's pouring out just shots of crystal. SPEAKER_17: And you know, I told I had the courage to now go back up to my said, Listen, I thought about what you said. And you know, you're right, I'm not going to do that anymore. And he was like, I know, he's like, I knew, you know, I was just I didn't mean to be 200. I just want to push you to really think about these things. You're an artist, you know, that's what you got to do. And so I you know, you know, many years later, he's been very kind to me. But it's always stuck in my head, you know, you've really got to give the attention to a to a work and evaluate it and not evaluate I another horrible thing. Sometimes I'll be watching a movie and check the Rotten Tomatoes score. And it's like, that's ridiculous. You know, sit down, make your own judgment, watch the work in its entirety, pay attention. That's that's the experience. If you're going to have the true experience, you got to really take it in. And then you can call it a piece of trash if you want, or call it whatever you want, you know, or say it was a great thing. You know, but but I think that that's what was sort of beautiful about the theatrical movie experience is it really caused you to focus. And there's something about all of the electronic distraction that they can be tough. I don't know about you like I have a remarkable tablet, you know, or I'll read on a Kindle sometimes if I don't have a book available. I love that it doesn't have a text message or an alert. It's not sucking my attention away from it. You know, even Quentin on his set there's if you go to visit his set, I went to visit once a ton of time in Hollywood. He has a thing at the front called Checkpoint Charlie, where you got to go and check your cell phone in there's a man his whole job is just to sit and take everybody's phones and it extends to Leonardo DiCaprio just as much as it does to the caterer. And so because you know, Quentin's point of view is like, Hey, we're here to make a movie. We're not here to check our text messages, you know, we have to treat this art form seriously and give it the attention that it deserves. Now, that's not for everybody. But you know, for us purists, let us obsess about it a little while longer before you take SPEAKER_141: that away from us as well, please. SPEAKER_140: Yeah, it just seems like we have this incredible art form. SPEAKER_12: And I think we don't appreciate it right now. And we'll only appreciate it when we've only got Marvel films to choose from and, you know, Star Wars, Star Wars spin offs, and really, there's so many other high quality things that we could be consuming. And I'm hoping theaters come back in a big way. So it's been a full hour with Nick Jarecki, filmmaker, continued success. Thanks for letting me be part of it. SPEAKER_10: It just as a little disclaimer to everybody who's wondering, I don't invest in movies. Please do not ask me to invest in movies. Nick and I've been friends for a long time. I'll always back every movie he does. But please do not send me scripts. I don't know what I'm doing. And I don't invest in movies. I do donate to Nick's. But hopefully we'll see. Maybe we'll get a return or not. But it's an important film. And it's a really great film. Congratulations. You know me. I love thrillers. It's my favorite genre. It happens to be your favorite one to make. SPEAKER_12: And this is, you know, as good or better than arbitrage. You're really the cinematography and SPEAKER_45: some of the shots are amazing. I'm guessing you were using drones for some of these shots or SPEAKER_143: helicopters. Yeah. Drones. Drones. Technology has really come a long way. It was amazing. Some of SPEAKER_04: these shots you had of and I was one shot where one of the drug runners is like on a sled going, you know, and you're kind of doing that. I guess they call it a tracking shot when they're running and you're kind of going at the same pace. And I was like, I wonder if that's a drone shot. SPEAKER_17: Ah, that's actually a device called the cable cam, which is an extremely expensive thing that probably consumed your entire investment. But you put it on a string between two trees. And then it's an automated device with motion capture and control and all that. So it goes at this perfectly SPEAKER_146: fluid, smooth thing. So when you see the kid running, yeah, we got a cable between two trees and a big giant 35 millimeter camera on there tracking them. 35 millimeter camera. Are these SPEAKER_45: still the giants like huge devices? Or have they also gone through some revolution of becoming SPEAKER_99: smaller? No, not really. They're still big boys. They weigh a couple hundred pounds. SPEAKER_39: And they make tons of noise. They make lots of noise. They have what's called a blimp on them, SPEAKER_17: you know, in order to try to, you know, cut down that sound, but you end up having to take out a lot SPEAKER_69: of that in the post production with. Oh, yes. And you still insist on doing that. You don't really David Friedberg: think these 4k, 8k red cameras, whatever, can do what film does. Well, what I love about film, SPEAKER_17: you know, I've never gone off it, it, it has a certain beauty, inherent beauty and softness, you take it out of the box, you turn it on, and you don't really need to do very much else than light, you know, so it has, it has beautiful fall off, you know, this was a film about faces a lot, we shot an anamorphic aspect 235. And so the way the light plays on a face and film, the way it goes from light to dark, the deep rich blacks that you can get the grain and the kind of analog life that it brings, those are not qualities that I've yet seen appropriately simulated in the digital experience. So I would be more than happy to move to a digital camera if it could achieve what the 35 millimeter camera can achieve. Can you make it look that way in post production, if you want to spend months inside a color room, perhaps, but there's a reason Tarantino, Christopher Nolan, many of the great filmmakers, and by the way, half of the nominated films of the hundreds of films that were made, you know, last year, more than half were shot on 35 millimeter. So there's probably a reason for that. I'd say also, I think that's wonderful about it. It's alive. So when you call the actors together, and you say action, they know that film is going through the camera, you're burning film, it isn't cheap. So they bring their a game, and it focuses everyone SPEAKER_12: together. That's fascinating. So people's performance goes up knowing that you're burning 1000s of dollars every time you say action, versus on digital when they're like, Oh, well, SPEAKER_25: you just tape over it. Yeah, there's a casualness to the job. And that can work. By the way, if I was shooting a documentary, I'd never shoot it on film, you go insane. You know, SPEAKER_17: you can't believe how the Maisels brothers did it in the past. But I think, you know, with the with the theatrical movie, I'm going to hold on to 35 a little bit longer. It really is the best image quality resolution. Well, that's IMAX. I mean, that's Nolan, I would love to shoot on that. Maybe if maybe you could sell some of your Uber shares and SPEAKER_10: Wilson to me. You know, I'll go get an IMAX camera. But those are incredibly expensive, right? That more than doubles the cost of it. Yeah, it's not nothing about it is cheap. But SPEAKER_17: then again, you know, if you're making a film like Christopher Nolan goes out and makes tenant for $200 million, you know, what 2% of it was spent on the film. So that's not the that's not SPEAKER_04: the big budget here. Since we're wrapping up here, and I really respect your opinion on film, give me your top two from PTA, QT, and a third director that you love. So you're both your top two, Paul Thomas Anderson, and you can work out one or two, but your top two, and then your top two Quentin Tarantino, you can work out your order that you just love to watch that you think are the SPEAKER_31: the best pieces of film they've ever made. Judge him however you want. SPEAKER_17: Um, okay, well, I would have to go with, um, Paul Thomas Anderson. Uh, I would say, SPEAKER_08: you know, my top of course, is there will be blood. Okay, because how can you not love Daniel Day SPEAKER_165: Lewis saying, Why don't I own this? I drink all milkshake. I just thought of you and I, SPEAKER_08: we could be somewhere staring at something. Why don't I own this? Uh, and, um, and then of course, I just watched again, what a delight with by my brilliant friend, SPEAKER_17: Heather Graham Boogie Nights. I mean, incredible such a classic, incredible filmmaking this, you know, imitating the style of Scorsese, but bringing it into his own new dimension, um, and great writing and and what you know, you can tell he loves his actors and it brings such richness, uh, and ethos to everything. Um, with QT. I mean, I love for some reason, I love Jackie Brown. That's my favorite. Yes, you always have underappreciated in its time. I think its reputation grew, but you know, the, uh, the boldness of casting Pam Greer, you know, in that time, um, a, a, a over 35, uh, African American woman as the lead wonderful supporting turns Robert Forrester, De Niro, uh, Bridget Fonda at one of her best. I mean, cinematography and just so much fun. So adult, so interesting. Um, I mean, Quentin, you gotta say Pulp Fiction. There's no way that film revolutionized cinema, assured independent film into the mainstream right in the 90s, just as I was entering film school, you know, it was a triumph. If only he had directed SPEAKER_39: True Romance. He wrote it. He wrote it. Um, but listen, ably directed by Tony Scott, a great movie. SPEAKER_17: I would say the third director I might pick interestingly would be Catherine Bigelow. Um, and you know, was married to James Cameron. All that, that's not what defines her. Um, but films I love from her. I love the Hurt Locker. Of course, who did amazing strange days. SPEAKER_39: And, and, and for me, it's a toss up between near dark and strange days. I mean, near dark, SPEAKER_17: one of the great vampire films, I think her first film, um, and just so much tension. And then strange days I watch once every couple of years. I mean, it's so good. Brilliant visions of, you know, technology that doesn't exist. It allows you to experience other people's memories, emotions. Yes. So, so we realized the big scale and the, the, the, the end of the world, the white millennia, uh, you know, and Ralph Fiennes, SPEAKER_172: what a performance, Angela Bassett. I mean, that's Angela Bassett kills it in that film. SPEAKER_04: So for me on the Paul Thomas Anderson, I just watched Magnolia again, because Brady St. Ellis was talking about it. And I was absolutely flawed at how amazing the performances were again, Philip Seymour Hoffman, just extraordinary. And then when you see Tom Cruz trying to compete with Philip Seymour Hoffman, or just trying to keep pace with him, uh, just incredible. Um, but so my order for Paul Thomas Anderson, I, every time I see the master, SPEAKER_115: or there will be blood, it becomes my number one. Yeah. Yeah. And I think the master SPEAKER_12: is just such a sneaky film that when you see it three or four times, it opens up and you start to realize the top three performances there. Amy Adams has a very, you know, small, much smaller role than obviously the, the two men in it. Um, but she's extraordinary. I think it might be her best SPEAKER_09: performance. And then you look at the other two, when Philip Seymour Hoffman is on camera SPEAKER_07: with Joaquin Phoenix. I mean, it's just electric. It's electric. It's funny. I remember I went to see that film. Uh, I love the film as well. I'm a, I'm a huge fan. And I went to see that SPEAKER_17: people don't like it for some reason. You went to see in the arc light. I was with my executive producer at the time, Brian Young, and we watched it and we were just completely blown away. Right. So we walked out of the theater in silence into the arc light parking lot. And we saw an older couple who had been sitting near us. And, uh, you know, we said to them, I just, I was elated. I'm like, Oh wow. Did you see that film? And they were like, yeah. And I was like, SPEAKER_25: wow. I mean, could you believe it? And they're like, I know, I mean, it is the worst thing we've ever seen. Like we were just like, we couldn't believe that anyone could look at that and not SPEAKER_17: see a masterwork, you know? So it's, I guess, um, a very powerful film in the, how it might divide some, but certainly provokes a depth of response. All right. Listen, uh, an hour with Nick SPEAKER_12: Jarecki, go see the film, order it, please. Uh, it's an important film. Tell your friends about it and, uh, continued success. And we'll see you all next time on this week in startups.