SPEAKER_00: people experience bar through an app yep no app no bueno seriously i'm not joking if i was in charge if i was sundar and sergey i would be so on fire about this i would create five teams yep i'd lock them up i'd say you got 10 million dollars each to build a team you could have five

SPEAKER_01: people at 2 million you could have three people at 3 million i don't care what it is overpay people give them bonuses and whoever makes the best one i'm gonna have all five on my phone and whichever

SPEAKER_00: one i use the most is the winner and we're going to let the audience download five different versions we're gonna have five bards bard one through five i know this sounds crazy i would at least bard one through five bard experiments there's five different interfaces for bard and you get to name it bard something yeah and then just let the audience play with it and tell you

SPEAKER_05: because chat gpt's interface is elegant and simple this week in startups is brought to you by nuts.com

SPEAKER_07: is your one-stop shop for the highest quality foods for business they offer delicious office snacks corporate gifts and wholesale ingredients nuts.com is offering new customers a free gift with purchase and free shipping on orders of 29 or more at nuts.com slash twist coda is the all-in-one doc for teams get started for free and get a 1 000 startup credit at coda.io slash twist and ketone iq is a clean energy boost without sugar or caffeine get 30 off your first subscription order of ketone iq at hvmn.com slash twist all right everybody welcome back to this week in startups it's madra

SPEAKER_10: mondays we're back with sunny madra to do ai demos welcome back to the program sandeep good to be back

SPEAKER_14: good to be back it's a busy busy day you know 2024 it's like the real kickoff of 2024 today

SPEAKER_16: this is the day yeah january 8th january 8th the real kickoff not january 6th trigger warning

SPEAKER_10: no no we won't talk about that uh but we will talk about january 8th because everybody's back in the office or back at their virtual desktop whatever they're doing and uh in their email there's

David Friedberg: something about ai for sure 100 why aren't we ai-ing this why aren't we ai-ing that and you know i was

SPEAKER_28: just on a lp call before we started this taping and i was just talking about they were asking me

David Friedberg: hey what companies are you really excited about and i mentioned two companies uh that i'm super

SPEAKER_32: excited about can we get one of them can we get a clip can we can you tell us a little well i mean

SPEAKER_28: podcast ai uh is one and you can see that at this weekend startups.com and podcastai.com and they're

SPEAKER_34: doing what our producers do they transcribe the episode they identify the speakers they generate

SPEAKER_10: chapters they do descriptions titles tags all of that stuff in seconds and then uh they're going to allow you uh in some new features to make clips right uh automatically so you know when you put up an episode you know you wait for a transcript you wait for the chapter titles this is all just done now with ai so it saves about you know doing a transcript in the old days that would be you know hours and hours of work per hour you know maybe 10 hours to one if you were doing like a high quality transcript yep uh then you know as a i got better you know figuring out who the speakers are you know all of

SPEAKER_43: that like very tight making sure that names are correct all that stuff um and doing tags and stuff like that suggesting titles suggesting descriptions all that is done now uh in seconds and i'd say it

SPEAKER_46: saves 10 to 30 hours per podcast episode yeah uh for um and i don't know if you saw this but um duolingo cut 10 of its contractors as it uses more ai to create content so it's all it's all related yes yes anything

SPEAKER_10: that is information work can be done by a large language model quicker uh and in the same thing with illustrations and and conversely you know i've been looking at startups and i was wondering about photography uh stock photography and other things the other day and i was like is there going to be a stock photography business in the future where you license a photo and pay for it or why wouldn't you just go and create a photo to your spec with a prompt and if i'm doing illustrations that way for my blog post now i used to go to 500 pixels or creative comments to try to get an image to put as a header image or use a funny gif but you know you you want to respect copyright and all that stuff and

SPEAKER_12: now yeah will there be a will there be a photography industry i don't know like getting a headshot done

SPEAKER_54: really high end you know kind of um like you know you'll have to really like it'll become even more

SPEAKER_57: expensive oh yeah then we have this other company in milingo um and what they do is really interesting

SPEAKER_43: uh again this is like one of these wild companies but they went through our accelerator um and you can take um an item like a hoodie and you can't see this on their website their their builder is not public

SPEAKER_00: you have to sign up etc but what they do is let's say you were an artist you want to have merch let's say we want to do merch for you know madra mondays and this weekend startups oh wow you go on here you

SPEAKER_28: use ai you describe what you want and you say hey put sunny and jason's photos on this you upload and it makes them and then it does a short run of 50 of them but it handles all the back-end sourcing yeah

SPEAKER_14: you are the world's greatest moderator because uh we are going to demo another one of these today

SPEAKER_66: ah great so here you can like the world's greatest angel investor apparently because

SPEAKER_20: wow you know we're trying we're trying not all of us can be billy but shout out to billy uh true true

SPEAKER_00: world's greatest but unknown and so every startup i'm looking at it's either is this startup going

SPEAKER_03: to be killed by ai or is it going to kill it using ai is it going to get killed or is it going to kill

SPEAKER_71: it and you know i was looking at sdrs sales development reps and getting leads and i have

SPEAKER_00: startups in the portfolio that help people do that and then i have startups pitching me and i'm like wow new companies pitching me killing old companies it's kind of wild you know like uh all at the same

SPEAKER_43: time and i it's reminiscent i don't know if i think you had the same experience when you were running um what was your dev shop extreme labs extreme labs in canada you had three or four hundred developers in canada i believe yep yep i mean this is exactly what happened with mobile correct it is but there's

SPEAKER_14: one major difference this time and i've never seen this in my career um competition is across every

SPEAKER_80: facet of technology you can be competing against hyperscalers who are creating ai you know uh obviously they have the building blocks for ai and then they're building on top of that uh so hyperscalers are like gcp aws azure you can also you also have the incumbents who are uh creating ai features into their applications as services and then all the startups and so everyone is in the arena together right now and we've never seen that before and so in mobile that wasn't the case because you know people didn't really believe in it and it was easy for startups to kind of get into the game there

SPEAKER_81: we saw a lot of that take off so that's that's one thing i'll say is really different this time

SPEAKER_57: around and i don't know if you saw breaking news open ai responded i think you may have shared in

SPEAKER_43: our group chat open and responded to the new york times lawsuit and it's i don't want to say explosive but they're pretty much saying uh training data is fair use which is completely i think a losing case

SPEAKER_86: but you know i understand they have to take that it's a stance yeah they've come and taken they've taken that stance and we got to give them credit for that right yeah communicating yeah that's

SPEAKER_58: awesome at least you know that's what we're gonna see this year listen in business the tiny details

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SPEAKER_97: get into it let's do the first demo first up okay what's the name of the company and what do they do

SPEAKER_14: okay first up it's called room reinvented room reinvented.com they got a really nice nice url and what they do is they allow you to take a picture of a room and they don't allow people to buy more

SPEAKER_80: credits otherwise i would have they don't even have billing turned on yet this is the so this is i took this empty you know very standard new york or la apartment you know kind of um uh with one not even like a full patio empty room and then they allow you to upload it and then you can pick a type of

SPEAKER_54: style you want to decorate the room in and i picked a couple ones here okay so room reinvented.com lets

SPEAKER_57: you transform your space using ai so you take a picture of a space and it says here you go now this

SPEAKER_28: has existed in the form of augmented reality where you buy a couch at ikea and you can take your phone out and kind of see what the couch might look like in your room yeah but this is an interior just

SPEAKER_80: an ai interior designer i think yeah and honestly like what i really like about it and you know i wish they said more credits because i would have done this room in a couple different styles but like this is just looking at this room in like a scandinavian style right which is what it picked and here i did this bohemian style and so maybe you're not quite sure what you want to do with your room and you know they have all these styles here that i'm clicking through for those that are listening and so you can do rustic art deco coastal contemporary and you know what i think this is like this is the step before you're starting to put the furniture in yes it's like hey how do i want this room to look and what do you think it would look like in these various styles and i i picked these two

SPEAKER_54: dramatically different ones you know obviously bohemian and and scandinavian or

SPEAKER_114: yeah one is sparse and one is colorful playful yeah eclectic exactly yeah you know you could do

SPEAKER_64: ayahuasca in here or something and it'd be fine um it looks like you could do some kind of a ceremony sitting on the floor there and then the other one scandinavian looks like you could play scrabble

SPEAKER_28: sitting on the floor uh or some other drink tea both would be drinking tea what's great about this is you know you think about information jobs uh and information arbitrage what does a designer do at

SPEAKER_57: their core they have information what is the information they contain what is the secret to

SPEAKER_43: their consulting gig where they get to charge you know a designer is 100 200 300 per hour oh yeah yeah and some of them charge 10 on top of whatever they buy for you so purchases yeah so if you are an

SPEAKER_57: affluent person redesigning a you know a million dollar multi-million dollar home you know you could

SPEAKER_10: be looking at somebody spending 200 hours at 200 an hour you know this is not insignificant money for a base fee and then if they buy you know three hundred thousand dollars four hundred thousand dollars for the furniture another 30 or 40 grand you can be in for a hundred thousand in design fees

SPEAKER_94: here the knowledge that interior designer has is what are the styles what is the lexicon what is the language and what this did for us is it taught us this is bohemian this is scandinavian this is you know uh shabby chic i've heard that this is french country i've heard that term before but i don't know

SPEAKER_129: what it is and what would be great is and that's glam i know i've heard that too so the fact that it's teaching you and starting you on second and third base i see this also happening with what's another information arbitrage high paid career or job being a lawyer or a doctor and so here being a doctor you know i'm going to use ai to get me to second or third base to get me to the 20-yard line get me into the red zone and then i'll use the expert for the red zone so in this case i would come to my designer and say i know i want shabby chic i know i want to spend my room i took my room i tried these

SPEAKER_133: other ones out it didn't feel right you know bohemian not quite right scandinavian hey that's

David Friedberg: kind of what i'm thinking about right so if it was a 200 hour job at you know all in with the fees and

SPEAKER_00: everything 300 that's 60 000 in fees and i know this sounds like a crazy number but this is what

SPEAKER_43: you know upper middle class to affluent people pay uh to design a home and make it look really nice now you're like you know what instead of 300 hours and sixty thousand dollars i think i need 30 hours and six thousand dollars i need ten percent yeah um now does this match you with places to buy it yet

SPEAKER_14: no uh right now it's just a service that's doing uh the design and so and it's it's very hot off the

SPEAKER_28: presses like i said you can't even buy credits i give it a b i give it a bit um it's b it could be better b for better it's not a b minus it's not a c obviously it's a b because it shows this amazing potential and for me as a b what would make it an a if when i have those photos it just said here are four different couches that match the style in this photo here's where you buy them and by the way they

David Friedberg: can then get an affiliate fee of one to five percent probably on it instead of me paying 10 to a

SPEAKER_57: designer so we all save we all make more money everybody's got a more beautifully designed home

SPEAKER_110: yeah what is your grade yeah you know i'm kind of in the same place uh you know i'm gonna we don't do this a lot but i'm i might be as well i think it has like the bones to be something really really

SPEAKER_80: powerful yes i think you could see a lot of people spending time on this especially going through a redesign of like hey let me try different things out and then they could also use ai because like you know those things that are being generated in there are probably being generated through the training data from um that was put into the image model but if if they can find similar things as well um that could be interesting too in terms of using ai to go find those things on the web so there's a lot of potential here um so it's it's early i give it a b and you know looking forward to seeing how they continue to grow out the feature set on this one yeah and you know they it's interesting with the

SPEAKER_34: frequently asked questions on the website i notice they're cutting you off at the past knowing you're

SPEAKER_43: going to ask what happens with my uploaded images and they say they are used by the algorithm to render your room and for nothing else your data belongs to you so already we're starting to see

SPEAKER_00: a standard emerge your information is yours we're not going to use it to train our data and i think

SPEAKER_110: that'll be the gold standard now for all ai yeah you know that is something i think is going to have

SPEAKER_80: to become more explicit in 2024 because of you know you know what we started with the lawsuit and other things but i think there's going to be a lot of clarity like almost i don't know if it's going to be like the cookies because i find that really annoying where it's like hey you know uh so annoying i think exactly but there's going to be some form of that emerge to make it very explicit and clear that the data that you're giving the llm or ai whichever version of ai you're using is not being used for future

SPEAKER_57: training data we have a company called neighbor bright they came to our founder.university program

SPEAKER_43: where we help people learn how to build a company here's what neighbor bright does it is an ai powered

SPEAKER_158: inspiration for your yard so you take a picture of your front yard and here you go boom so again yeah

SPEAKER_159: what does a landscaper do a landscaper has information on what plants and what styles etc so you want something that's desert you want something that's rustic you want landscape designer you need for

SPEAKER_28: this yes landscape designer yeah yeah and so why not use ai for a landscape design and then bring it to a gardener and export a list of things you have to buy or connect you with the gardener yeah and this is great yeah this is really cool yeah it's a neat company you know they're doing all kinds of neat

SPEAKER_00: things but you know people the last thing people deal with is their front yards right or their backyard it's like the last thing people deal with and it's the perfect job for ai because you just highlight what's going on here as you can see on the screen it's looking at like a bunch of cement the curb little patches of dirt and it's like what can we do to make this better boom yeah and over time

SPEAKER_81: these things are going to be like oh they've done this yeah same thing japanese uh mediterranean

David Friedberg: awesome yeah or a garden you know i want vegetables i want herbs so you kind of tell it what you want

SPEAKER_10: and it gets to work you could also imagine here that it connects you with a landscaper or you put

SPEAKER_50: your budget in or you say i'm willing to knock down or build retaining walls i'm willing to do some

SPEAKER_10: construction so i want to do something myself i want to do something with a gardener i want to do

SPEAKER_43: something with a landscape architect i want to do some construction here build retaining walls or flower

SPEAKER_00: beds so you could probably also have a scale that just says how much do you want to spend the least amount possible the most amount possible on your maintenance you want high maintenance or low maintenance i might say i want low maintenance like i don't want to have grass i want low maintenance put a lot of rocks in there and give me a bunch of cactuses and i'm done give me the lowest maintenance

SPEAKER_43: lowest cost right this is really you know really um inspiring and i think these tools should all be free uh to design the stuff and then have you pay when you want the upgraded services like here's my

SPEAKER_00: list of things to buy here's where to buy them here's uh you know a transaction with a professional

SPEAKER_43: so there's a lot of ways to make money from this i love the marketplace idea for these i love the

SPEAKER_57: um here's your shopping list idea for these and i think these will be you know you're going to have room reinvented.com neighbor bright.com all of these things um you know you'll have competition

SPEAKER_10: from home depot for something similar or crate and barrel so you're going to have like three or four different ways to do this you know retailers will do it ikea will do it obviously and

SPEAKER_129: then you have people who are best of breed who you know will let you comparison shop and that's

SPEAKER_182: where it gets super powerful yeah uh i think um yeah like like i said good a good initial you know

SPEAKER_14: grade you know and let's just see it more vertically integrated into a marketplace could be really

SPEAKER_186: powerful yeah all right great first demo let's keep moving when you're in the startup business you should always be looking for a performance edge there are simple ways to do this like getting better sleep we all know that but let me tell you about a little hack that elite athletes and u.s military members use it's called ketone iq a bunch of the quantified self people like andrew huberman have been talking about the benefits of ketones recently and ketone iq is a ketone shot that was developed through a contract with darpa to make american soldiers sharper you can think of ketones as nature's brain fuel they have a bunch of proven health benefits like improved focus and weight loss and ketone iq is a clean energy boost with no sugar and no caffeine i have been on it for a couple of months now and my energy level has gone up up up and my focus as well i love taking these shots i take it in the morning before i work out i take it when i'm skiing and man it makes you feel like a superhero so here's the call to action get 30 off your first subscription to ketone iq at hvmn.com twist that's hvmn.com twist for 30 off or you can easily find ketone-iq at your local sprouts market comes in

SPEAKER_66: little bottles and you just take this little shot boom you're off to the races so next one you know

SPEAKER_80: this this comes up quite often people want to take a photo of themselves and they want to put it into like a scenario yes and um so this is again just a model that it's not available for commercial use

SPEAKER_14: but like we can it's more sort of like showing the art of the possible how quickly this is going okay this

SPEAKER_192: is on hugging spaces you did a model called ip adapter face id plus demo yep exactly and basically

SPEAKER_80: what you do is you give it your image you tell it what you wanted to do you you know the style you wanted in and so in this particular case i took an older photo of jacom a newer one as well i'll show you both and i basically said hiking in tahoe because i know you love that and basically it gives us you know a few great shots of jacal yeah a little bit stylized but like you know you can imagine again yeah but you can imagine going into you know what you're talking about clip art and you're saying like um where does that go well the effort to go and get a bunch of shots done like this and a bunch of different apparel and things like that would be very difficult and so it's just becoming simpler

SPEAKER_110: and simpler and easier and easier and here you know i took the same model this one it actually didn't

SPEAKER_80: do as good of a job yeah it doesn't look like it looks like it obviously does some weird things as well where it like um and this one was just a screen grab from a zoom and so in this one we said like front row at a rock concert right and um it in some ways it's like as you like playing the guitar and another one here like you're on stage and this one you're like in the control booth because yeah it's kind of weird but um you know look the point here that you know i wanted to kind of highlight is it's becoming easier and easier um this is going to be the next evolution where it's not just images that are freeform generated but you're going to be able to do it with yourself um there's obviously a bunch of people that are creating influencers and we showed that a couple episodes ago this would be you and if you really wanted to be an influencer and didn't want to go travel or you couldn't travel now you can be all over the world right so you could put yourself in

Chamath Palihapitiya: front of the taj mahal or whatever it happens to be or let's say i give my likeness to you know a ski company raw signal or whoever because you know they know i ski and i they make me an affiliate landing page so as a micro influencer they say hey jake how look we made you a landing page it's you and every

SPEAKER_57: piece of what is it heli hansen is that the hh that's uh i like that ski gear i wear hell yeah

SPEAKER_64: all the ski instructors use it and all yeah they they seem to make deals with all the ski mountains to put the ski instructors in it that's where i saw it and i was like wow this stuff really speaks to me

SPEAKER_00: and i bought a heli and it's an outfit it's not cheap it was like maybe a thousand dollars for a

SPEAKER_43: top and a bottom or 800 combined it's not cheap but it lasts for 10 seasons like these things are

SPEAKER_28: i think indestructible yeah and now imagine heli hansen said hey jacow we'll buy five ads on your pod but we also want to make this landing page for you so when you go to heli hansen.com jason okay it's

SPEAKER_50: going to have you in all the images and so people are making these kind of landing pages for podcast hosts

SPEAKER_00: right now really if you go to yeah if we had like a you know whatever slash startups they might put as seen on and it's like slash jason or slash startups for this week in startups or slash quest they'll put my image in a banner image or they'll put tim ferris's or joe rogan or whoever's and say as

SPEAKER_10: seen on the joe rogan page here's you know uh element or ag you know athletic greens and they'll just make like a landing page and they found when they put the podcast host on the page it increased conversion now imagine you get the permission from me which i would be totally fine with yeah just show jacow wearing every different outfit it's kind of silly it's kind of fun but yeah they would never like you're saying pay for that that makes no sense to go have me in hokkaido and course travel and alta and you know lake tahoe all around the world skiing hella skiing but they

SPEAKER_129: they're close to being able to just show pictures of me and maybe it increases conversion and uh yeah

SPEAKER_10: amazing i love it i give this one uh it's not very good it's like a c plus right now because it's not it doesn't have the fidelity yet the potential is there but the fidelity is not so i give c plus

SPEAKER_80: yeah i think it's like it and look this is going to iterate quickly i think i put this in under 90 days it will be perfect the fact that you know because we just look at how quickly the models went from you know like these distorted generations to when we did the influencer right and so um and you can already take that and put it through like magnifique which is one of the things that we used a couple weeks ago and make it look a lot better so i think in under 90 days we'll see a better one but i think the real inspiration is for folks that are e-commerce using that in in the capacity that you talked about

SPEAKER_14: and maybe even creating a marketplace for that where you can make your likeness available and people can take it and go and do that i think that would be pretty interesting so so it's called face id

SPEAKER_69: uh and uh you know there's a website hugging face and other ones where you can find this kind of stuff so if you get models yep you find these models face id space hugging face in google you'll go to the landing page for it um one of the things that we'll do this year jason is we'll create like

SPEAKER_80: a notion where we'll drop all the links because a number of people have asked me um hey because you know we do these and they got to go try to find them either in the youtube and we don't always get them in there so we'll do a better job this year of sharing the links uh yeah if you go to this

SPEAKER_57: weekend startups.com slash ai it'll take you to a youtube playlist of all of our ai shorts and the

SPEAKER_43: full episode so this weekend startup.com ai and let's make a notion page as well in fact yes we should

SPEAKER_239: probably have slash ai go to a notion page that links to yes yeah the playlist and has each of these so let's make a note yeah yeah we do that super notion that'd be easier appreciate that okay what

SPEAKER_226: was yours for the last one you gave it a c for face id oh face id yeah you know i'm kind of c like i

SPEAKER_110: think they could have done a bit of a better job c plus okay they got to make it commercial as well yeah so see on that one okay okay next demo we're just cruising through these today so this is called

SPEAKER_80: pixsite and so what you do here is a generative ai custom order close right and so very very similar to and so you know just for sake of the speed and demo i did our favorite bulldog jedi and t-shirt and basically get it on there and it allows you to do it in a in a couple more styles where you could have the whole t-shirt you can see that over here you can do it as the entire t-shirt or or hoodie or you can do it just as like a print hit it add to cart buy now done uh end to end integration i thought this was really good super disruptive to i think the t-shirt space creativity people wanting to

SPEAKER_57: you know show their individuality amazing yes you can very quickly make yourself a t-shirt and there

SPEAKER_28: was i mean and who knows the quality of this this is just kind of like throwing up an image on a t-shirt it's kind of basic it's not super thoughtful but it's quick and easy

SPEAKER_43: uh which is also good there was teespring i think was the company that did a lot of this and then there was one that came out of y comedy that became a billion dollar t-shirt company and then wow went out of business i remember everybody telling me like this is going to change the world it was worth billions it became a unicorn and then it i think it went down to zero it may have been teespring um and it was back in 2013 it was like the buzziest startup yeah i think it was teespring but

SPEAKER_255: i remember getting pitched on and their valuations were always like 10 times reality um teespring seems to exist but maybe they sold it or something uh okay pixite i give it a c minus

SPEAKER_00: it's super basic it's not super inspiring but it does show potential um you know as i showed with melingo

SPEAKER_43: uh earlier the one we've invested in melingo m-e-l-e-n-g-o.com is like for an actual designer

SPEAKER_182: making a range of you know got it so it's not for the individual like hey it would be somebody a little

SPEAKER_00: more i would say pro or semi-pro whereas this is consumer so this is a consumer version of teespring make a quick t-shirt for a birthday party or a one-off melingo is i'm creating a boutique or i'm

David Friedberg: creating a merch store for this we can start all in oh that's really cool i like that yeah so like

SPEAKER_200: i'm gonna order 50 at a time minimum and i'm gonna you know like these short run i think you can

Chamath Palihapitiya: basically with this compete with somebody like um you know kanye west yay oh yeah this is like the

SPEAKER_267: whole end to end so this is much more okay pick the fabric pick which you want the factories in the us

SPEAKER_10: you want the factories in malaysia you want the factory in india where do you want the factory yeah all that kind of stuff you know which fabric do you want what quality you know what price yada yada so if you wanted to go up against spanks if you wanted to go up against yeezy if you wanted to go up against

SPEAKER_271: like some known brand this is how you do it melingo but the other one pick site it was it called yeah

SPEAKER_10: pick site yeah yeah pick site seems like a really cool one if you wanted to make t-shirts for your bachelor party t-shirts for or socks like i don't want to say gag gifts but you know for an off-site you

SPEAKER_113: know you're making 10 for an off-site two different purposes right two different purposes yeah two

SPEAKER_10: different use cases uh so i give it a c i'll just give it a straight c i don't know minus is too negative i'm gonna say um and i could see it getting better and better um yeah yeah look to me

SPEAKER_80: you know we said this earlier like the sites that are making t-shirts are going to get here quickly so the differentiation has to come in the way that melingo or other people are thinking about it is can't you know if you already have a t-shirt printing business and you already have that um logistics and back-end figured out then to add a you know ai generator image generator to it it's

SPEAKER_257: you know less than 100 the question here for pick site is there are t-shirt places where you can upload an image would it be better to use dolly stable diffusion you know pick your uh image generator

SPEAKER_10: and then export it and then upload it yeah to uh uh you know uh a cafe press or whatever uh teespring or would it be better to use pixite and i think it's probably better to use those best of breed

SPEAKER_00: image generators right now so you're right you have to build something more defensible as a startup pixite is a proof of concept great melango.com has a more fully baked business better so i'll give pixite

SPEAKER_80: a c yeah i kind of give them uh i'm going to give them like a b minus i think they're you know they're it's hard to kind of build that end to end it's not easy to create something where you can order something but i do think let's look for some differentiation there all right listen i got a lot

SPEAKER_00: on my plate you got a couple podcasts i have to work on i got founder university i got my launch

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SPEAKER_01: think about documents there's always these hidden documents people have a document on their hard drive in the cloud somewhere and you don't have access to it as the boss when you put everything

SPEAKER_50: on coda all of that stuff is in one location you can search and you can find this stuff and we have been building apps in coda to run founder university now founder university is getting huge hundreds of companies go through it every quarter and we want those companies to give us a weekly update when they're in the program well we built a database inside of coda to manage those weekly updates and this sends automatic reminders to our founders hey founder send us your weekly update then we track the week over week growth and we generate beautiful charts so if we see growth we can reach out to that founder and invest it's all done through coda we're automating everything we're keeping everything in coda we don't want to lose any data the product market fit and the product velocity at coda is unbelievable and you can get started with coda for free right now they'll even give your startup a thousand dollars in credit at coda.io twist that's a special limited time offer for startups so get it now and that means you can begin planning and doing all this work for free coda.io twist and get that

SPEAKER_43: thousand dollar credit can't beat that price i love the team at coda really fantastic team over there

SPEAKER_80: and i know you're gonna love coda too all right we're gonna get into it like a category of demos here which is things that are taking on um kind of like the photoshop stack plus generative ai and so i'm going to start with this um you know so clip up is we've touched on this a few times and they have a whole bunch of tools here um that can do like you know everything from like generation face swapping like we've shown remove backgrounds cleanup in particular i'm just going to focus on one of their tools today which is called xdxl turbo so i can say i'm just going to use a you know jedi bulldog and

SPEAKER_293: what you'll see is real time it's just wow and then i can say fighting a sith lord wow right whoa

SPEAKER_133: that's fast yeah and so you know it's not accurate but it's fast but yeah and look you can kind of

SPEAKER_14: you can you can have it kind of keep regenerating right uh cut you know on a platform or something

SPEAKER_82: right and so that one got really messed up there well there's a platform yeah paid arms yeah yeah yeah yeah and so um maybe we could let it kind of redo it there we go that's still not right so what's

SPEAKER_28: unique about this is that as you're doing the sentence it's making the images now in order to do this you have to open up correct me if i'm wrong a pipe an instance with a very high powered back-end computer correct and so while we're doing this this uses a lot more cpu than putting in a query hitting

SPEAKER_102: enter and waiting correct and queuing it up correct a hundred percent and so well and you need to get

SPEAKER_80: the model to be faster need the hardware to be faster you need the software that's wrapped around all that to be optimized but what you know what we're going to see here is in 2023 we got used to this notion of type something and generate slowly or like type something and wait 30 90 seconds for it to be you know an image to come out now if you want to do that like rapid prototyping it's here for us right and so in a car right and so you'll see it just kind of start moving faster and faster now you can see it's not perfect yet because now we've lost the notion of jedi bulldog it's a bulldog in a car but yeah you know for rapid iteration i think we're starting to see that emerge now and this is like this model it's not as good as a uh uh sort of like i think cutting edge models on producing exactly what the text is but to be able to do it quickly and do it you know hundreds of iterations in two

SPEAKER_304: three minutes i think that's going to be powerful so yeah the way to do this actually is i just i'm

SPEAKER_28: doing it with you live here and so sdxl what this does is it lets you in real time um create images uh based on a sentence an input so i typed in bulldog i got a bulldog so i'm going to say bulldog photo and i added a word and then it changed and then i say bulldog photo

SPEAKER_01: in a frame and now it's in a frame then i say on a wall uh in a castle uh by a fireplace

SPEAKER_00: and as you can see it's kind of starting to nail this it's got some hallucinations obviously

SPEAKER_28: uh with two knights on either side and so you know yeah not exactly correct now we're

SPEAKER_14: we're pushing the limits but yeah we see where this goes yeah yeah so if you did jedi uh night

David Friedberg: uh in a city with a droid and uh fireworks you know it's it's kind of yep as you describe and make

SPEAKER_28: the scene more rich it kind of works so this is you know i could see this for somebody who's making a

SPEAKER_00: movie and making storyboards or writing a comic book on a brainstorming level but not for output so we're in still the brainstorming level here now what it's not doing is giving you other forks and i think rock was doing this where i was kind of showing you the forking or whatever yeah what i

SPEAKER_28: would like to do here is when you start typing jedi knight if it was auto completing or showing me this is seven things that i think could come next fighting is one you know uh like what what are my other yeah you know yeah branches yeah exactly and i put in jango fett and it doesn't get jango fett

SPEAKER_00: i put darth vader oh no it did boom yeah and so now we've got two jango fets fighting each other so i give this now i'm gonna be a little bit generous here i'm giving this a b plus okay um it's wrong a lot but you know that's going to get fixed right you always say that over time these things get cleaned up but the potential here and the speed at which this is working shows the promise so in one instance you might want perfection you're going to put something and the output is the title of a blog post or it's going to be in a newspaper a magazine or you know in storyboards but if we're brainstorming this is better than waiting so i think we're going to start to see the technology and the hardware ketchup and this gives us a little if you just imagine this being perfect man and then of course this has no respect for copyright so i give it a b plus and then i take away the plus for the copyright

SPEAKER_110: infringement give it a b okay yeah um yeah like i'm i'm in b plus and i think what we're gonna start to see is um we're just there's a you know classic um you know well-known trade in silicon valley which

SPEAKER_14: is the faster you make something the more people start to use it right and so yes google being the

SPEAKER_325: example or facebook exactly and so that's it that inner like we are there now and with this speed and

SPEAKER_80: people being going to iterate this quickly um we're going to see a lot more people start to use these things because the way they were last year and even dolly sometimes right you're waiting 15 30 seconds to be able to do this at this pace i think we're going to see a lot of innovation come from it and so to me this is just an enabler to a bunch of new things yeah we gotta reach my usage cap yeah it's

SPEAKER_326: like enough you're killing our servers jacob yeah wolverine professor x in a field with magneto

SPEAKER_80: sorry you gotta pay something yeah and you know the output of this you know like we saw with um you know the folks that let people upload stories and all that and you know we have a couple bets that we made these are going to be the enablers to some of those bets and so

SPEAKER_58: i'm very very excited by this i think the team has done a great job i think making it work the entire stack like you mentioned in the start is impressive so b plus for me okay here we go b and b

SPEAKER_253: plus very good let's do another one i love the pace today i love the pace this is and i want to

SPEAKER_80: give you know stability and clip drop they have a similar set of functions but like storia here they've kind of created a modern photoshop and so for me my use of photoshop isn't like layers and all that kind of stuff i just use it for basic stuff and so we've all been generating uh these images and we notice that we get this like weirdo text sometimes and so they've made this tool pretty easy so i can click i can take this i have this image here that i took from one of their default images clean up get this brush here uh just cover these things right here click apply and what you'll see is very quickly um sort of that weirdo text will get removed and um and they just make you know all these type of functions super easy to do here and so here's my image i guess i didn't get it perfectly there but like you get the idea that all the work that's done here that you know if you got a meme and you want to clean it up and jaco you know you love the memes and so sure but you want to get rid of someone else's text and so you can take this and nice nice you know clean it up real easily and do

SPEAKER_14: that here let's get that little bit here and so what oh i don't have enough credit so i've done it too many times but i think everyone gets the idea but storia lets you pick your model you can use

SPEAKER_325: stability sdxl you can use dolly 3 you can use leonardo you can use different models exactly so they're like a photoshop where they're letting you kind of pick the different models that you want to

SPEAKER_57: use underneath the hood yeah see i would like to have it use five different models and show me five

SPEAKER_00: different pieces of output in real time now i know that costs five times as much and we're you know everything is about cost right now yeah and this is slow as heck so i think that they're probably

SPEAKER_43: throttling this or they got a lot of usage because they don't want to have to spend a bunch of money

SPEAKER_110: um yeah and and like in the free tiers i think when you when you go into the pay tiers it gets a little bit better and the thing the thing that i find weird is like everyone wants to get you on

SPEAKER_80: like an annual subscription like i want to try these things out but like i don't want to pay you annually

SPEAKER_342: like to be honest i'm demoing these i just want to do no they're like 199 a year or 20 a day and

SPEAKER_57: you're like come on bro yeah yeah just give me like 10 bucks a month give me the divide 199 by 12 or 10 and

SPEAKER_14: give me 20 bucks a month let's make it easier and let's do that and so it's a money grab and i

SPEAKER_00: understand i mean listen i i saw this happen with startups com.com other places they just really got into yearly pricing and then what's great about yearly pricing is it increases consumption it lowers

SPEAKER_10: cognitive decision making and the tyranny of choice every month having to if you had to pay for amazon

SPEAKER_28: prime monthly it would kill you you could be like oh i didn't order anything this month but then you know

SPEAKER_10: in november when you ordered a ton of stuff for christmas you'd be like oh this is so worth it

SPEAKER_43: um so you want to remove cognitive load and monthly subscriptions increase yeah i got some more

SPEAKER_350: credits and basically you can see here i got rid of the bottom text this is incredible i give this b

SPEAKER_10: plus you know it's really getting there yeah it's a b plus the features are getting there i like this

SPEAKER_80: particular one where it's like you can do like the seasonal logos you can like take a logo and you can

SPEAKER_14: say oh that's my usual logo make a i don't know let's do oh yeah make up me this is a real thing

SPEAKER_00: make my you know logo for amazon a christmas logo and put a santa hat on it make a thanksgiving one

SPEAKER_14: and put a turkey on it yeah so brilliant remember you know google used to do this or i think they still do it but no one goes to google.com but like you get the idea um so yeah they've kind of got like

SPEAKER_80: all the little features i really like it i think it's clean and this is really disruptive you know

SPEAKER_14: photoshop's become quite expensive i don't know if you like subscribe to their cloud i think it's 25

SPEAKER_20: bucks a month 30 bucks a month for creative cloud okay yeah i mean it's hundreds of dollars a year it's thousands of dollars yeah you know over five years or whatever so you know here's my little

SPEAKER_14: story uh amazing just in different ways yeah i think it's great you know what's really interesting

SPEAKER_28: is you at some point you'll trust ai to do this so if you were to go from i don't know hotel

SPEAKER_00: tonight expedia let's say a travel site and you were based in new york city yeah it would make the logo for people from new york city you know uh and then it would you know if you were from france it would put an eiffel tower there whatever you can really start to customize things people do geolocation already it kind of guesses you're in japan it gives you some accoutrement automatic for japan right and the logo yes you can imagine or like let's say you're a power user you've ordered over you order on average 10 or more items from amazon it just gives you a power user interface a power user logo well and so you can start to customize interfaces based upon uh you know the design of it the ux the

SPEAKER_255: experience could be done automagically auto magically with ai so this one yeah i give it a b plus like a

SPEAKER_342: hyper customization i just did uh you know like the launch logo yeah it's incredible look at that

SPEAKER_255: i mean it's really fun actually to take our investment firms thing and then just yeah july

SPEAKER_28: 4th have it do this yeah it's great this is something that designers used to do uh as a job

SPEAKER_00: function you might yeah there we go look at christmas it wrapped the this weekend startups logo in uh some presents you know this is something that a designer would do for the year it might be a three month project at apple or google and you might have a designer or a design team work on this for a

SPEAKER_10: month or two and say hey let's make an editorial calendar where we make fun logos for the year

SPEAKER_372: now you know maybe instead of taking two months it takes two days or two hours so months to weeks to

SPEAKER_43: days to hours that's really where i'm looking at ai what used to take months and you can now take weeks what took weeks can take days and what took days can take hours and if you can make a double jump in that

SPEAKER_10: that's where you're really in a great place sonny what do you give this storia i like storia you

SPEAKER_226: know i'm going to give them an a minus okay so we're just right there on the line b plus a minus love it let's do one more i think you got one more okay okay i've got one more and this is like a two

SPEAKER_110: part but this is going to lead the second part of this is going to be one of our worst grades i i'm

SPEAKER_80: assuming i'll tell you why because you know i think people are need to tighten things up a little bit so tighten it up uh tighten it up yeah and so that's also you know as we're we're we're 2024 we got to commercialize so um if you've ever done anything in like uh motion creation sure to what what you have now is you can you can basically um there's a model here again by the open motion lab where i can create

SPEAKER_14: these motions of um people doing anything so i can say uh you know person doing uh jumping jacks

SPEAKER_80: and um and what this will do is it will give me both a video and a uh like an output file that i can take into um you know uh like a 3d file that i can take into my my tool of choice here and so why this is important is um we're entering another era in ai and so this is still generating here maybe i have

SPEAKER_78: to restart the page but uh no it's taking a while because i just did a person doing a sidekick and

SPEAKER_44: it's still generating okay yeah i think we slammed the server with two queries at the same time we did yeah so it's called motion gpt and it's a model that allows you to put in a prompt by open motion lab yeah ocean motion lab and this allows you to create a 3d model of a human doing that action

SPEAKER_10: so your text input and your output is a 3d model of a human doing that i'm assuming you could then export this and put it into unity and make a video game out of it or an action or do uh motion

SPEAKER_44: i guess it's kind of like motion capture using ai instead of using a motion capture suit am i correct

SPEAKER_110: something like that yeah exactly like in the past either you'd have to get an animator to do this

SPEAKER_80: or you would have to have someone wear a suit and then you'd go create rigs and all that kind of

SPEAKER_28: stuff and so now you can do it all with ai and you can also do this text emotion like we're doing but

SPEAKER_10: you can also do motion to text yes uh which is kind of interesting so i guess you can upload something doing a motion and get a description of what they just did correct fascinating as well yeah so this is

SPEAKER_255: going to be super fascinating it's pretty rudimentary but yeah c plus okay um i'm not sure who this is

SPEAKER_182: for either um let me tell you where it goes because this is like a two-part one right because this is

SPEAKER_80: sort of like so you can use this if you're creating video games and npcs or you know you're you're trying to now where this really goes and this one wasn't working earlier so i was a little bit upset um but this is a model that was actually released by i believe alibaba what this is and we saw these at the end of last year we didn't get a chance to demo one of these i couldn't get this to work today but the idea here is you can take a person and then you can select an animation and that animation can be a video or it can be one of those uh like we were just showing before and if you bring those two things together you could not only have now a photo of j cal skiing in this echo but you could

SPEAKER_14: have him doing a sidekick um without ever having to him done the sidekick been there or any of those

SPEAKER_10: kind of things okay so this is super interesting uh so you we have motion gpt to define a motion based on a text input then you have this other model which is uh drea is it called drea moving yeah drea moving drea moving you pick up an image of a person and then it puts them into a scenario where they're doing some movement like typically a dance you can be doing the floss dance or something what you could do here back to the stock image thing again i'm doing a campaign for heli hansen now they're putting pictures of me in different outfits then you have also me skiing in the secco or hella skiing in alaska in that outfit so you get to see me not only wearing the outfit but you get to see me skiing in the outfit or you upload your images or your images are already in your wallet of some kind and you say show me in this outfit and you get to see yourself skiing in the outfit or whatever you send it to your friends and say hey how do i look in this or your spouse and say hey do you think i look good in this should i try this outfit on and then you don't need a stylist or you don't need a photographer to go do this photo shoot or video a videographer to go do a video shoot it's incredible um so these

SPEAKER_399: two things are like a c motion gpt is a c and the other one's like a b for me um so i was really

SPEAKER_293: upset by it by the so maybe a c and a c then two c's yeah yeah i'm gonna give two c's because yeah yeah

SPEAKER_110: i'm at the same spot as you you know look this is where now we need like there's so much innovation happening it's so cutting edge but things are not starting to work or they're too slow so we need

SPEAKER_80: more advancement happening here and we're i think we're going to get that in the next couple of months the limitation is like what you said you know the hardware the hardware on the back end and the speed of being able to run these models and reliability and i think um you know we're said another way yep

SPEAKER_00: the last two years have been proof of concepts and now we want proof not a proof of concept we want the actual proof proof that we can then go use it in the real world so proof of concept to usable concept yeah right uh usable proof and so you know great start everybody but in 2024 the rating system is not going to allow for just proof of concept or potential generally speaking it's the year of

SPEAKER_65: execution we've been well now we want to see it yeah we want to see it working we want to see the end to end you know we want to see more than just the simple idea yeah if i can't use it in the real

SPEAKER_00: world then you fail so the last two years great but it has to be usable i have to say you know we're doing the curriculum for founder university we had some new people on the staff and i said you know go ahead and start using chat gpt claude whatever poe models you want but start asking your questions about startup advice that you hear or questions you hear people asking and see where it directs you and it was amazing you know the corpus on the web is so good that it uncovered and people were sharing their threads from chat gpt4 and it was like oh you know here are essays from me paul graham uh fred wilson etc notable content about different concepts and you really can catch up having a discussion with chat gpt4 i feel like it's moving from now i wouldn't write the curriculum in it but when you're researching and building curriculum it can really start you on second base and pointing to you to stuff that you may have forgotten about like people forget about steve blank and eric reese now from lean startup and steve blank had written some books that really inspired eric reese and this is 15 20

SPEAKER_43: years ago on product market fit and you know the science of startup so it's like steve blank to eric reese to raul from superhuman vora and like other folks who kind of picked up on the same advice paul graham in between there or maybe at the same time as eric reese everybody was kind of getting to the same

SPEAKER_44: thinking and it's really starting to work of putting that information together and getting people to outcomes right and and this education thing is i think really wild how quickly people

SPEAKER_10: are going to learn stuff oh my daughter uh we were sitting there and we were having chocolate i got like three different people know i like dark chocolate so they sent me a bunch of chocolate thank you to the people who sent me chocolate dandelion chocolate sent me some chocolate so my daughter was like what's the difference between dark chocolate and milk chocolate and i said well i think it's milk and uh so then it came up and it was like yes the the amount of milk solids in chocolate determines how dark it is dark chocolate has almost none milk chocolate has a whole bunch and then it just explained it perfectly and then we started watching youtube videos so i used to go to

SPEAKER_413: youtube first watch a video with her to learn now i'm starting with chat gpt and then backing into

SPEAKER_65: okay and your go-to still not bard because bard will bring those videos up but you're still not doing

SPEAKER_10: that you know i just happened to challenge i have the chat gpt app i don't have a borrowed app the bar interface is garbage i'm sorry i don't mean to be too critical but the bard interface feels kind of janky and garbagey it said this already we had this i told samurai sergey just go steal like get johnny ivor somebody to make a beautiful app yeah that's elegant and simple sundar somebody clipped

SPEAKER_00: this and sent to sundar like people experience bar through an app yep no app no bueno i don't know how

SPEAKER_01: i mean how many employees do you need to have to understand that people want a gorgeous ios app i'm sorry that you made android i'm sorry it's the second tier make a goddamn ios app that's beautiful period full stop and if you don't have people go steal people you have unlimited resources give people 10 million dollars a year find the five best designers in the world spend 50 million dollars making a gorgeous interface make five different interfaces for god's sake and do a

SPEAKER_00: bake-off for five different gorgeous interfaces for bard this is what i would do seriously i'm not joking if i was in charge if i was sundar and sergey i would be so on fire about this i would create five teams yep i'd lock them up i'd say you got 10 million dollars each to build a team

SPEAKER_01: you could have five people at two million you could have three people at three million i don't care what it is overpay people give them bonuses and whoever makes the best one i'm gonna have all

SPEAKER_00: five on my phone and whichever one i use the most is the winner and we're gonna let the audience download five different versions we're gonna have five bards barred one through five i know this sounds crazy i would at least barred one through five barred experiments you know there's five different interfaces for bard and you get to name it bard something yeah and then just let the audience

SPEAKER_05: play with and tell you because chat gpt's interface is elegant and simple it's clean and simple well

SPEAKER_80: and it's also you know we're talking about um like you know the things we're doing today but highly personalized and customized and i think you could also go down that path let people start custom like

SPEAKER_14: create something that's customizable with these designers so that it works for you yeah yeah i mean

SPEAKER_01: there's that but you you know designers understand how to make something elegant and simple you don't

SPEAKER_10: need it doesn't need to be rocket science you look at com you look at uber you look at doordash now those are some of those like doordash and uber are complicated interfaces but they're still elegant chat tp4 elegant you know you can say what you want about slack in year 10 it's a little convoluted at

SPEAKER_44: times but it's still elegant come up with an identity an elegant one and run with it make it beautiful instagram tick tock i mean some of them have gotten a little long in the tooth like instagram

SPEAKER_43: with a lot of different features but still pretty elegant right um and i think that's one of the nice things about starting from zero is you can make something really simple chat sheet before is very simple yeah it's like super clean super clean hard not clean and then everybody thinks like that the world is on desktop this is i mean you did this with extreme labs you'll have to be building stuff on an app mobile first and i told my dev team at inside i don't want websites anymore i said i'm forbidding you from building a website yes i only want an app spend zero cycles like oh well we have

SPEAKER_10: to build a website i'm like why yeah no you don't just build the app i don't want to see a website anymore i only want to see an app 100 focus on app because if you let devs sitting at their desktop and designers sitting at their desktop where are they going to build they're in a browser like we are right

SPEAKER_19: now that's 20 or 30 percent of web traffic today what percent of traffic is i don't even know but

SPEAKER_14: i mean in the consumer use cases it's probably less than five percent like who is ever pulling up a you know your laptop or whatever it is your desktop to open something up i mean i shop on amazon on my

SPEAKER_00: desktop when i'm making consider purchases okay i'm making consider purchases okay because i might have multiple windows open but i would say four out of five purchases i'm in the amazon app and it's yeah just fine the end yeah but people are on their phones more people are addicted to their

SPEAKER_255: phones and you know something like twitter instagram i'm sure even amazon yeah it's got to be i wonder what percentage amazon is web versus desktop versus mobile that'd be really interesting to see

SPEAKER_14: i think it would be amazon i think well about 55 you know like how many purchases do you just make like oh i forgot about this i just got to make that right now and you go in and do that there's like a

SPEAKER_439: huge huge use case there let's see amazon from sem rush desktop strive 40 60 mobile and that's for amazon

SPEAKER_255: and i don't even know uh yeah that's november 2023 uh wow okay that's pretty and uh for a website like

SPEAKER_01: google.com let's say worldwide number one country rank number one mobile 83.5 there you go yeah 84 google's 84 and bard doesn't have an app yeah come on yeah come on now what is youtube what do you think

SPEAKER_452: youtube is youtube.com is according to sem rush youtube will have a different number two website in

SPEAKER_12: the world wow number two website in the world wow oh my god this is incredible you're i mean this is unbelievable semrush.com what do you think this is so interesting you and i have been in this business

SPEAKER_43: since before the web browser existed yes i'm shocked by this number youtube traffic mobile take a guess

SPEAKER_98: that's versus desktop this is bonkers this shows you generational 85 percent just 88 percent mobile wow

SPEAKER_01: you did it 12 desktop only 12 of people are watching youtube on their desktop desktop but we all think

SPEAKER_10: people who work in the industry we just don't think like oh desktops 50 50 or something it's not

SPEAKER_44: it's over people yeah we lost desktop is not the interface i wonder what notion notion notion will be

SPEAKER_92: the other way around notion notion that's wow notion's global rank 991 already wow that's extraordinary 108 million visits to their website holy cow let's see if you can guess this one yeah this is really interesting

SPEAKER_94: yeah what is notions desktop versus their money it's it's gotta be like 75 desktop 86 desktop the

SPEAKER_129: opposite yes so our business website if i went to salesforce.com yeah oh that's gonna be like

SPEAKER_415: that's gonna be in the 90s you that's completely unusable 80 percent 80 percent that's low i'm

SPEAKER_129: surprised you can't use this well i mean i think it might be people going to the salesforce website to

SPEAKER_399: research salesforce right there's some number of that yeah uh twitter.com let's see if they still

SPEAKER_98: put it under twitter.com or x twitter.com global rank yeah six worldwide i saw that wow yeah desktop

SPEAKER_138: versus mobile what do you think twitter.com desktop versus mobile mobile on twitter um i mean i don't think i think it's well i don't know if it takes into account i would say 87 percent mobile

SPEAKER_483: wow 83 percent mobile yeah yeah 83 percent comes from mobile devices wow that is crazy of twitter's traffic

SPEAKER_30: 70 68 direct 15 google 1.6 percent from youtube wild okay we'll see you all next time on this week in

SPEAKER_01: startups go to this week in startups.com ai to see all the ai segments we've done in history if you want to

SPEAKER_00: get included in the monday rundown go to uh x.com twi startups and send us a tweet or you can cc at jason and at sun deep with two e's see you next time bye bye